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All Journal Journal of Management Studies and Development Bincang Sains dan Teknologi Jurnal Genesis Indonesia
Iglesia, Maria Joy Casano
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Journal : Journal of Management Studies and Development

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Market Assessment on White Oyster Mushroom in Luzon, Philippines Iglesia, Maria Joy Casano
Journal of Management Studies and Development Vol. 4 No. 01 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i01.794

Abstract

This study analyzed the market for white oyster mushrooms and evaluated labeling, packaging, and compliance. It focused on growers and sellers in Luzon, Philippines, specifically Region III, IV-A, and Bicol Region. The market was assessed based on consumer preferences, packaging, labeling, pricing, aesthetics, and product quality. Production factors included human resources, logistic support, product freshness, quality standards, and market opportunities. Findings revealed a high demand for fresh mushrooms, often used as meat substitutes. Top by-products in demand were mushroom chicharron, sisig, pickled mushrooms, lumpia, embutido, tempura, and flavored ice cream. Consumers were satisfied with product prices and taste but indicated the need for improved packaging, labeling, and quality compliance. Producers recognized high market potential and agreed on the need for government and business strategy support. However, challenges included limited logistic support, freshness maintenance, and quality compliance. The study concluded that there is a strong market opportunity for white oyster mushrooms and their by-products, but improvements in packaging, labeling, and quality standards are essential.
Co-Authors Khan, Zafar Nuzula, Ifta Firdausa Setyawan, Rai Rake