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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi
Yahya, Nurhidayah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering

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DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH Helmi, Sulaiman; Setyadi, Bakti; Wedadjati, Ratna S.; AM, Muh. Asriadi; Yahya, Nurhidayah
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i1.32670

Abstract

This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively
Does Profitability Matter in the Relationship between Intellectual Capital and Firm Value? Appah, Thapenes Roy; Yuniarti, Sari; Sisharini, Nanik; Sunarjo, Sunarjo; Yahya, Nurhidayah
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3255

Abstract

A study of intellectual capital was conducted to determine whether it can predict firm value by moderated ROA. This study is a quantitative study using secondary data from 240 observational datasets. Purposive sampling selection with company criteria in the LQ-45 index is used as a selection method consecutively from 2017 to 2020. The method of data analysis was panel data regression and Moderated Regression Analysis. The best estimation model used is the Fixed Effect model. We find that intellectual capital predicts the firm value. We also investigated that value-added capital employed and structural capital value added had a significant effect on firm value. In contrast, value-added human capital had no effect on firm value. We prove that profitability moderates the relationship between intellectual capital and firm value. The findings reveal that intellectual capital is an important determinant of a firm's value, thus the company of the LQ-45 index in developing economies like Indonesia needs to enhance their intellectual potential. Therefore, companies must stimulate the growth of capital employed and the efficiency of structural capital for enhanced firm value by strengthening ROA performance. This allows managers to allocate resources to critical knowledge assets for intellectual capital that can be turned into a sustainable competitive advantage.
Co-Authors Appah, Thapenes Roy Bakti Setyadi Muh. Asriadi AM Sari Yuniarti Sisharini, Nanik Sulaiman Helmi Sunarjo Sunarjo Wedadjati, Ratna S.