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All Journal MABIS: Manajemen dan Bisnis Innovative: Journal Of Social Science Research
Lihu, Decky C. K.
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Generative AI adoption among tech-savvy: examining moderated mediated model of knowledge sharing Zamrudi, Zakky; Wicaksono, Teguh; Mardiana, Mardiana; Khuzaini, Khuzaini; Lihu, Decky C. K.
Manajemen dan Bisnis Vol 24, No 1 (2025): March 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i1.862

Abstract

This study investigates factors influencing AI adoption in education, focusing on the roles of Digital Touchpoints, Tech Savvy, and knowledge-sharing practices among students and instructors. Using an explanatory quantitative design, data were collected from 213 business students through a digital survey. The model measures Digital Touchpoints, Tech Savvy, Gen. AI Adoption, Instructor KS, and Student KS, with a 7-point Likert scale used for responses. Data analysis involved descriptive statistics and PLS-SEM for model evaluation and hypothesis testing. The results show that Digital Touchpoints positively impact both Gen. AI Adoption and Tech Savvy, with Tech Savvy further enhancing AI adoption. Student KS significantly moderates the Digital Touchpoints-Tech Savvy relationship, whereas Instructor KS does not. Mediation analysis reveals that Tech Savvy mediates the effect of Digital Touchpoints on Gen. AI Adoption, though mediated moderation effects are not significant. These findings underscore the importance of digital engagement and peer interactions in promoting tech skills and AI adoption in educational settings.
Strategi Komunikasi Pemberdayaan UMKM Produk Lokal Masyarakat Kabupaten Hulu Sungai Utara Haika, Novia Ulfah; Susanto, Didi; Lihu, Decky C. K.
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17890

Abstract

This study aims to: 1) determine the communication strategy for empowering MSMEs carried out by the Hulu Sungai Utara Regional Government. 2) To determine the pattern of empowering MSMEs by the Hulu Sungai Utara Regional Government. 3) To determine the method of cross-sectoral cooperation in evaluating the empowerment of MSMEs in Hulu Sungai Utara. The type of research used is qualitative, namely in the initial stage the researcher conducts identification, then data collection is carried out in depth, starting from observation to compiling reports. Data collection techniques use observation, interview and documentation methods. The results of the study indicate that 1) The communication strategy for empowering MSMEs carried out by the Hulu Sungai Utara Regional Government is currently not optimal 2) The pattern of empowering MSMEs towards the Hulu Sungai Utara Regional Government is not structured and built so that it does not show progress towards MSMEs 3) The method of cross-sectoral cooperation in evaluating the empowerment of MSMEs in Hulu Sungai Utara has not been built and there is no network that is able to encourage existing MSMEs. It is hoped that this research can provide benefits and an initial picture for improvement and development strategies, coaching and communication towards empowering MSMEs in Hulu Sungai Utara Regency, South Kalimantan Province
Co-Authors Didi Susanto, Didi Haika, Novia Ulfah khuzaini, Khuzaini Mardiana Mardiana Teguh Wicaksono Zakky Zamrudi