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All Journal Journal of Economics Research and Social Sciences BISMA (Bisnis dan Manajemen)
Ilyas, Muh. Fadhel G Bata
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Economics, Econometrics & Finance Social Sciences

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Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping Ilyas, Gunawan Bata; Ilyas, Muh. Fadhel G Bata; Ginting, Yanti Mayasari; Tai, Quach Minh; Irfan, Andi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p217-242

Abstract

This study investigates the key psychological and experiential factors influencing purchase decisions in live shopping environments, focusing on the Indonesian digital marketplace. This study examines how perceived enjoyment, promotional urgency, and influencer marketing affect purchase decisions, both directly and indirectly through consumer trust. It further explores the moderating role of platform experience. Using a quantitative approach with 265 valid responses analysed via Partial Least Squares Structural Equation Modelling (PLS-SEM), the results reveal that all three stimuli significantly influence consumer trust and purchase decisions. Trust is shown to mediate these effects, while platform experience strengthens the impact of the live shopping elements on purchase behaviour. The findings contribute to the growing literature on social commerce and offer practical insights for marketers and platforms seeking to enhance consumer engagement and conversion in live shopping settings. It provides empirical evidence on how perceived enjoyment, urgency-driven promotions, and influencer credibility shape real-time purchase decisions. This study is limited to Indonesia, affecting its broader applicability. Its cross-sectional nature and self-reported data may introduce bias. Future research should explore regional differences, behavioural analytics, and longitudinal studies on evolving consumer behaviours in live shopping.
Strategic Management of Regional Disparities: Human Development Analysis of the Madura Islands Using GMM Gunawan, Gunawan; Ilyas, Muh. Fadhel G Bata; Azizurrohman, Muhammad
Journal of Economics Research and Social Sciences Vol. 10 No. 1: February 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v10i1.27145

Abstract

This study analyzes the factors influencing the Human Development Index (HDI) in the Madura Islands, focusing on the impacts of poverty, unemployment, household consumption expenditure, and Gross Regional Domestic Product (GRDP). The research employs a dynamic panel data model and the Generalized Method of Moments (GMM) using data from 2012 to 2021. This approach examines both short-term and long-term effects of the selected economic and social variables on HDI. Findings reveal that the previous year's HDI positively influences the current year's HDI, indicating strong persistence. High poverty and unemployment levels significantly negatively affect HDI, while household consumption expenditure is not significant. GRDP positively impacts HDI in the long term. Surprisingly, unemployment shows a short-term positive effect, suggesting the role of targeted social interventions. The study supports theories of cumulative causation and emphasizes the need for inclusive growth strategies. It provides valuable policy insights to enhance human development and address regional disparities in the Madura Islands. The results underscore the importance of sustained economic growth, high-quality public services, and targeted poverty-alleviation and employment policies.
Co-Authors Andi Irfan Azizurrohman, Muhammad Ginting, Yanti Mayasari Gunawan Gunawan Ilyas, Gunawan Bata Tai, Quach Minh