Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific
Hong, Tan Lay
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategies for Sustainable Tourism Development: A Case Study of Consumer Behavior in the Fast Fashion Retail Sector Hong, Tan Lay; Gadi, Paul Dung; Ridzal Hef, Syaza Udaimatunnur Safa Binti; Syed Hidzir, Syed Isyraf Muzammil Bin; Joe, Tan Chia; Yan, Tan Chia; Eiwins, Tan; Ali, A. J.; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3831

Abstract

Uniqlo, a leading global fashion retailer, has gained popularity due to its affordability, quality, and brand identity. Understanding the key factors influencing consumer behavior is crucial for optimizing marketing strategies and customer engagement. This study examines the impact of psychological, social, cultural, economic, and personal factors on consumer purchasing behavior at Uniqlo. The objective of this research is to assess which of these factors significantly influence consumer decision-making. To achieve this, we conducted a survey and collected responses from 100 participants through Google Forms. The collected data were analyzed using multiple regression analysis to determine the relative impact of each factor. The results indicate that psychological (? = 0.275) and economic (? = 0.261) factors have the most substantial influence on consumer behavior, supporting H3 and H2, respectively. Social factors (? = 0.174) also play a significant role, affirming H1. However, cultural factors (? = 0.092) have a weaker influence, and personal factors (? = 0.008) show an almost negligible effect, rejecting H5. The model explains 41.6% of the variance in consumer behavior (R² = 0.416). These findings suggest that Uniqlo should focus on strengthening psychological and economic appeals in its branding and marketing strategies, emphasizing affordability, quality, and emotional connection to drive customer loyalty and engagement.
The Role of Social Media Platforms in Boosting Business Performance Hong, Tan Lay; Huei, Lok Yee; Mathur, Garima; Jayaraman, Moganasunthari; Qixing, Mai; Aalam, Maziah Fazlin Binti Zainul; Huiqi, Mu
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

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Abstract

This study examines how businesses utilize social media platforms to enhance business performance through social media influence, buying behavior, trust and loyalty, and overall social media usage. Using a quantitative approach, data were collected from 155 respondents across various industries and analyzed using descriptive statistics, correlation, and regression analysis. The results show high reliability, with Cronbach’s alpha values ranging from 0.827 to 0.891. Social media influence exhibits a strong positive relationship with buying behavior (r = 0.784) and trust and loyalty (r = 0.802), and emerges as the strongest predictor of business performance (β = 0.36), followed by trust and loyalty (β = 0.28) and social media usage (β = 0.15). Additionally, 93% of respondents reported purchasing products after exposure to social media content, while 92% expressed willingness to recommend businesses based on their social media presence. These findings confirm that social media functions as a strategic driver of sustainable business performance rather than merely a marketing tool.
Co-Authors Aalam, Maziah Fazlin Binti Zainul Ali, A. J. Eiwins, Tan Gadi, Paul Dung Huei, Lok Yee Huiqi, Mu Jayaraman, Moganasunthari Joe, Tan Chia Kee, Daisy Mui Hung Mathur, Garima Qixing, Mai Ridzal Hef, Syaza Udaimatunnur Safa Binti Syed Hidzir, Syed Isyraf Muzammil Bin Yan, Tan Chia