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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Indonesian Journal of Applied and Industrial Sciences (ESA)
I Nengah Wirata
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Consumer Perception of Sangjit Service Quality at Boosthampers Organizer Denpasar Ni Luh Natalia Nephoye; I Nengah Wirata; Luh Putu Citrawati
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12233

Abstract

This study was conducted to determine how consumers perceive the quality of Sangjit service at Boosthampers Organizer Denpasar. This study uses five-dimensional analysis techniques of service quality and IPA as a reference and is a quantitative descriptive study. The results of the analysis show that consumer perceptions of service quality at Boosthampers get an average assessment based on performance of 3.67 with a good category while for assessments based on expectations, the average is 4.62. Based on the servqual gap method assessment, the level of conformity between expectations and reality is obtained at -0.95. This means that the level of consumer satisfaction is not optimal for the quality of Boosthampers Sangjit Organizer service. Based on the Cartesian diagram analysis, Boosthampers Sangjit Organizer should focus on the first quadrant (A), because in this quadrant, there are service attributes that are very important to consumers, but their performance is still low.
The Impact of Ubud Food Festival on the Social and Economic Aspects of the Community in Banjar Penestanan Kaja, Ubud, Bali Desak Gede Chandra Widayanthi; I Nengah Wirata; Ida Bagus Putu Puja; Desak Putu Candra Dewi
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.171

Abstract

Bali is one of the provinces in Indonesia that carry out festival activities in various regions. One of the regular festivals held annually since 2015 is the Ubud Food Festival which is held in Banjar Penestanan Kaja, Ubud District, Gianyar Regency, Bali, Indonesia. Ubud Food Festival is a culinary festival featuring various Indonesian specialties. This research focuses on the social and economic impacts caused by the organizers of the Ubud Food Festival in Banjar Penestanan Kaja Ubud, Gianyar Bali, and expected to be useful for the organizers and the local community of Banjar Penestanan Kaja to find out all kinds of economic and social changes resulting from the implementation of the Ubud Food Festival which has been held for the past five years. The sampling technique in this research is purposive random sampling. Based on the results of the research, it can be concluded that the implementation of an activity or event, especially the implementation of the Ubud Food Festival in Banjar Penestanan Kaja, has impacted the social and economic aspects for the community. Positive impacts from social aspects are: Ubud Food Festival is a place to socialize and exchange experiences between the people of Banjar Penestanan Kaja. raises awareness of the local community, fosters the creativity of the people of Banjar Penestanan Kaja, and makes people feel more special and satisfied. The positive impact from the economic aspect are: Ubud Food Festivals are directly or indirectly a promotional medium for Banjar Penestanan Kaja as a venue for events and also as a tourist destination, increasing income, especially in the tourism sector, increasing the employment opportunities during the Ubud Food Festival. While, the negative impact of the social aspect is the influx of culture brought by tourists visiting Banjar Penestanan Kaja causes the loss of identity and cultural authenticity in Banjar Penestanan Kaja, and the negative impact from the economic aspect is people tend to rely on the tourism sector as a livelihood.
Co-Authors Ardhita Marta Widayanta Citrawati, Luh Putu Desak Gede Chandra Widayanthi Desak Putu Candra Dewi I Gede Sumadi Sumadi Ida Bagus Putu Puja Ni Luh Natalia Nephoye