Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Bisma: Jurnal Bisnis dan Manajemen
Noviasari, Rifka Arinda
Jurusan Manajemen Fakultas Ekonomi dan Bisnis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITRA INSTITUSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA UNIVERSITAS MOCH. SROEDJI JEMBER Noviasari, Rifka Arinda; Wulandari, Deasy; Suryaningsih, Ika Barokah
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: The purpose ofthis study was to examine the effect of institutional image and service quality on satisfaction and loyalty of students of the Moch. Sroedji Jember University. A total of 144 students was used as the sample. The hypothesis were tested using Structural Equation Modelling. Results show that institutional image and service quality affect student satisfaction and loyalty significantly. Customer satisfaction affects customer loyalty significantly. Keyword: Institutional Image, Service Quality, Satisfaction, and Loyalty.
Co-Authors Deasy Wulandari Ika Barokah Suryaningsih