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All Journal Menara Ilmu Jurnal Abdimas Bina Bangsa
Zalukhu, Meschadin Bri Iman
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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SOSIALISASI LITERASI PRODUCT QUALITY COUNTER ACESSORIES HANDPHONE DI RPTRA KELURAHAN PAPANGGO KECAMATAN TANJUNG PRIOK JAKARTA UTARA Zalukhu, Meschadin Bri Iman; Harianja, Elma Sari Serephina; Hidayat, Koerniawan
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1680

Abstract

The counter business is engaged in products and services, namely selling cellphones, accessories, pulses and the internet. In this case, consumers are always looking for products that are often considered the best and fulfill consumer desires. So that the counter is required to make customer satisfaction the main goal in business. Consumer desires that always follow the development of the developing trend method. This requires companies or business people to also implement a good marketing strategy. The method of implementing community service, through the socialization of product quality literacy of hanphone accessories at RPTRA Lestari Indah Krlurahan Papanggo Tanjung Priok North Jakarta on January 22, 2025 with participants of administrators and members of RPTRA Lestari Indah and mothers of PKK Papanggo Village. Location and marketing strategies are important for discussion in establishing a cellphone counter company. The conclusion was the enthusiasm of the participants in establishing a cellphone counter company.
SOSIALISASI LITERASI PRODUCT QUALITY BERAS ORGANIK DI RPTRA KELURAHAN PAPANGGO KECAMATAN TANJUNG PRIOK JAKARTA UTARA Harianja, Elma Sari Serepina; Zalukhu, Meschadin Bri Iman; Hidayat, Koerniawan
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1681

Abstract

Organic rice is a type of rice that is grown without the use of pesticides herbicides, or other synthetic chemicals. The growing process prioritizes environmental sustainability and soil health, using environmentally friendly farming methods and prioritizing ecosystem balance. Organic rice has a more natural flavor and better texture compared to regular (non-organic) rice. In addition, consumption of organic rice is believed to be healthier because it is free from chemicals that can harm the body's health. This product is suitable for consumers who care about personal health, sustainability and the environmental impact of the products they consume.
Kepuasan Pelanggan Di Counter Pulsa, Accessories Dan Handphone Family Store Di Kelirahan Kembangan Jakarta Barat Zalukhu, Meschadin Bri iman; Hidajat, Koerniawan
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 19, No 1 (2025): Vol 19 No. 01 OKTOBER 2025
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v19i1.7019

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan citra merek, terhadap kepuasan pelanggan pada usaha counter pulsa, aksesoris, dan handphone Family Store di Kelurahan Kembangan, Jakarta Barat. Persaingan yang ketat dalam sektor retail menuntut setiap pelaku usaha untuk memberikan pelayanan yang prima, harga yang bersaing, dan pengalaman berbelanja yang memuaskan. Dalam konteks ini, kepuasan pelanggan menjadi indikator penting keberhasilan bisnis. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada pelanggan Family Store sebagai responden. Data dianalisis menggunakan metode regresi linear berganda untuk melihat hubungan dan pengaruh antar variabel. Hasil yang diharapkan dari penelitian ini adalah adanya pengaruh positif dan signifikan dari kualitas pelayanan, harga, dan citra merek terhadap kepuasan pelanggan. Temuan ini diharapkan dapat memberikan masukan bagi pihak manajemen dalam merumuskan strategi pelayanan dan penetapan harga yang lebih efektif.Kata kunci: kualitas pelayanan, harga, citra merek, kepuasan pelanggan, Family Store 
Co-Authors Harianja, Elma Sari Serephina Harianja, Elma Sari Serepina Hidajat, Koerniawan Hidayat, Koerniawan