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Johny Taroreh
Faculty of Economics and Business, Universitas Negeri Manado
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Analyzing Students' Consumptive Behavior: The Impact of Parental Socio-Cultural and Economic Factors Herman Philips Dolonseda; Johny Taroreh; I Kadek Satria Arsana
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 14, No 2 (2024): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011315520

Abstract

This study examines the consumptive behavior of students in the coastal regency of the Sangihe Islands, focusing on the socio-cultural and economic influences of their parents. Using a survey method with a questionnaire, data were collected from 413 high school students across various schools. The findings reveal that parental socio-cultural and economic factors significantly impact students' consumptive behavior. Additionally, external influences such as social media, advertisements, public figures, product branding, and peer expectations also play a substantial role. These insights are intended to help parents and educators better understand and address the dynamics of consumptive behavior among adolescents.
Co-Authors Herman Philips Dolonseda I Kadek Satria Arsana