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All Journal Journal of Health, Education, Economics, Science, and Technology (J-HEST) GEMBIRA (Pengabdian Kepada Masyarakat) Engagement: Jurnal Pengabdian Kepada Masyarakat
Bachtiar, Da’i
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PERUSAHAAN PADA PT DIRAYA MULTI PEDIA JEMBER Hakim, Moch Abdul Malik; Bachtiar, Da’i; Nafis, Abdul Wadud
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 3 No 01 (2025): FEBRUARI 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengadaan barang atau jasa Pemerintah adalah kegiatan pengadaan barang atau jasa oleh Kementerian atau Lembaga atau Perangkat Daerah yang dibiayai oleh APBN atau APBD melalui proses identifikasi kebutuhan, sampai dengan serah terima hasil pekerjaan. Sementara itu, Tujuh komponen yang membentuk bauran pemasaran membantu proses dan membantu organisasi mencapai tujuan yang tepat. Kotler dan Armstrong menjelaskan bahwa Bauran Pemasaran (marketing mix) adalah seperangkat alat pemasaran yang terdiri dari produk (product), harga (price), lokasi (place), dan promosi (promotions). Perusahaan menggunakan elemen-elemen ini untuk mencapai keberhasilan dari pasar sasaran yang diinginkan. Tujuan dilakukan pengabdian masyarakat ini, salah satunya untuk melakukan analisis terhadap strategi pemasaran sebagai upaya meningkatkan daya saing perusahaan bidang pengadaan barang di wilayah kerja PT Diraya Multi Pedia Kabupaten Jember tahun 2025. Metode yang digunakan dalam pengabdian ini yaitu menggunakan metode Service Learning (SL), metode Service Learning merupakan salah satu pendekatan atau metode yang saat ini dianggap sangat baik dalam aspek penerapan mata kuliah terhadap suatu perusahaan atau masyarakat. Dengan menerapkan strategi Marketing Mix 7P, PT Diraya Multi Pedia dapat membangun daya saing yang kuat dan memenuhi kebutuhan sekolah secara optimal dalam industri pengadaan barang dan jasa pendidikan. Dengan perkembangan teknologi digital, marketing mengalami transformasi signifikan, terutama dalam penerapan digital marketing dan strategi berbasis data.
Peran Aren Handicraft dalam Pelestarian Kerajinan Lokal dan Inovasi Pemasaran Digital di Jember Ferdiyansah, Muchammad Nur Haqikad; Adelia, Adelia; Hendrianto, Diki; Lestari, Yunita Puji; Nurkhofiah, Siti; Bachtiar, Da’i; Amalia, Syemalia Azka; Rizqiah, Shilna Maftuhatar
Journal of Health, Education, Economics, Science, and Technology Vol. 7 No. 2 (2025): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

This study aims to examine the role of Aren Handicraft in preserving local crafts and exploring digital marketing strategies applied to improve product competitiveness in the modern era. Using a qualitative descriptive approach, data were obtained through observation, in-depth interviews, and documentation of digital marketing activities. The results of the study indicate that Aren Handicraft has succeeded in maintaining traditional production techniques by utilizing natural materials from the aren tree, which not only strengthens local cultural identity but also adds authentic value to the product. In facing the challenges of globalization, this business adopts a digital marketing strategy through social media and e-commerce platforms, which have proven effective in expanding market reach and increasing sales. In addition to the economic aspect, Aren Handicraft also contributes to community empowerment, especially women and marginalized groups, through job creation and skill improvement. The successful integration between the preservation of tradition and technological innovation makes Aren Handicraft an example of good practice in developing MSMEs based on local wisdom. If there is a business, support for technology training and digital infrastructure from various parties is needed. The results of this study provide strategic insights in developing a highly competitive local creative industry in the digital era.  
Empowerment of Rice Farmers Group Through Training on The Utilization of Rice Straw Waste into Organic Fertilizer Ningsih, Kustiawati; Sakdiyah, Halimatus; Bachtiar, Da’i
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): November 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.1257

Abstract

The purpose of this program is to increase the knowledge and skills of members of the Harapan Jaya Rice Farmers Group regarding the utilization of rice straw waste into organic fertilizer. The program are in the form of participatory socialization or counseling and training on making organic fertilizer from rice straw waste. The results of the program showed that from a total of 20 participants, 60% considered it very important for socialization and counseling activities and as many as 40% considered it important. The practical activity has an influence on the level of understanding of the participants, which is a significant increase to 3.57 (66,93%). This community service activity is one of the implementations of SDGs, namely climate change mitigation, decent work and economic growth, as well as quality education, so that it can provide business opportunities in the agricultural sector and increase the independence and economy of farmer groups.
Co-Authors Adelia Adelia, Adelia Amalia, Syemalia Azka Ferdiyansah, Muchammad Nur Haqikad Hakim, Moch Abdul Malik Halimatus Sakdiyah Hendrianto, Diki Kustiawati Ningsih Lestari, Yunita Puji Nafis, Abdul Wadud Nurkhofiah, Siti Rizqiah, Shilna Maftuhatar