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All Journal Kompartemen: Kumpulan Orientasi Pasar Konsumen
Febriyanti, Deliana
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Economics, Econometrics & Finance

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The Influence Of Product Quality And Fanatism On The Purchase Decision Of Mie Lemonilo X Nct Dream Products Febriyanti, Deliana; Casilam, Casilam; Suparman, Yusuf
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.715

Abstract

This study aims to analyze the effect of product quality and fanaticism on purchasing decisions for Lemonilo x NCT Dream noodles. The approach used is quantitative with independent variables of product quality and fanaticism, and dependent variables of purchasing decisions. Primary data were collected through questionnaires from 100 respondents who were Indonesian NCTzens, using the non-probability sampling method and calculated using the Slovin formula. Data analysis was carried out using SPSS 26. The results showed that product quality and fanaticism significantly influenced purchasing decisions both partially and simultaneously. The coefficient of determination (Adjusted R Square) of 59.5% indicates that purchasing decisions are influenced by product quality and fanaticism, while 40.5% is influenced by other factors not studied.
Co-Authors Casilam, Casilam Suparman, Yusuf