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All Journal Surakarta English and Literature Journal Bengawan :Jurnal Pengabdian Masyarakat
Putri, Nawangsih Edynna
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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English Language Functions Used for Copywriting in Instagram Accounts of Hotel Industry in Solo Area Putri, Nawangsih Edynna; Tyas, Maharani Ayuning
Surakarta English and Literature Journal Vol 8 No 1 (2025): Volume 8 Number 1 February 2025
Publisher : Faculty of Language and Literature, University of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/selju.v8i1.298

Abstract

The purposes of this research are to identify the functions of the English language contained in Instagram copywriting in hotel industry in Solo area and to analyze the dominant function found in that copywriting. This research was employed qualitative methods, particularly in the Simak Bebas Libat Cakap technique for the data collection process. Copywriting data was analyzed by Geoffrey Leech’s five functions of language. The findings show that five language functions appear in copywriting text including informational, directive, phatic, aesthetic, and expressive functions. The informational function dominantly appears in the copywriting texts. The pattern is mostly to give information about the hotel’s products, services, special offers, and facilities. It implies that English copywriting in Instagram accounts of 3-star hotels in Solo area is used for brand awareness.
Workshop On Optimizing The Use Of Artificial Intelligence (AI) To Increase Lecturers Academic Publications In Reputable International Journals Yahya, Wachid; Sari, A.Anditha; Susanti, Ratna; Putri, Nawangsih Edynna; Husen, Mohd Nizam
Bengawan : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): June
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v5i1.205

Abstract

The development of artificial intelligence (AI) technology has had a significant impact on various fields, including learning and research in the academic world. One potential utilization of AI is in supporting the process of writing, editing, and publishing scientific articles in reputable international journals. This article aims to present various AI strategies and applications that can be optimized by academics to improve the quality of learning and productivity of international publications. The method used is a literature study of various scientific articles, industry reports, and trials of several AI platforms commonly used in academia. The stages of activity implementation began with the preparation, implementation and evaluation stages. The results of the activity show that AI has a significant role starting from the reference search stage, literature analysis, manuscript preparation, checking grammar and writing style, to the submission process and selection of suitable journals. AI integration is proven to increase time efficiency, improve manuscript quality, and increase the chances of being accepted by reputable journals. This study recommends the need for training and ethical policies in the use of AI in the academic environment so that its utilization remains in a responsible academic corridor.
Co-Authors Husen, Mohd Nizam Maharani Ayuning Tyas Ratna Susanti Sari, A.Anditha Wachid Yahya