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All Journal PRoMEDIA Jurnal Abdimas Pariwisata Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Surakarta English and Literature Journal Bengawan :Jurnal Pengabdian Masyarakat Jurnal Spektrum Komunikasi
Maharani Ayuning Tyas
Politeknik Indonusa Surakarta
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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 1 
STRATEGI PEMASARAN ONLINE JASAPINDAH.ID BERBASIS INTEGRATED MARKETING COMMUNICATION (IMC) Maharani Ayuning Tyas; Amanah Rakhim Syahida
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.377

Abstract

This study uses mediamorphosis theory and marketing communication to explain how Jasapindah.id's marketing communication strategy is in marketing through online media. This research method is descriptive qualitative with triangulation data collection which includes interviews, observations and literature. This study uses three sources, namely Supervisor, Business and Development Manager, and digital marketing staff of Jasagerak.id as key informants to obtain primary data. After the primary data is found, then it is analyzed using the elements of Integrated Marketing Communication (IMC).The results of this study indicate that Jasapindah.id is active in implementing marketing communication strategies through online media. The marketing strategy using the Integrated Marketing Communication (IMC) strategy is carried out as a step in business development. This is a strategy to increase the number of website visitors and build brand awareness as an effort to increase turnover from Jasapindah.id.
Manajemen Produksi Film Pendek The Worthy Worship Tentang Sustainable Development Goals Menggunakan Teknik Stop Motion Maharani Ayuning Tyas; Nawangsih Edynna Putri
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.676

Abstract

Film is a mass communication medium that can be used to convey messages in audio-visual form. Animation is a technique in film that combines moving images or objects that are made to appear moving. A combination of interesting stories, audio and visuals can support the success of conveying the message. The Worthy Worship is a short film that was awarded 2nd place in the LO Creative short video competition held by APTISI region VII East Java in 2022. The aim of this research is to find out how the production management of the short film The Worthy Worship uses Unique and creative integration of stop motion techniques and photography techniques. The process of making the short film The Worthy Worship goes through three stages, namely pre-production, production and post-production. The method used in this research is a case study with a qualitative descriptive research approach. Data collection uses observation, interview and documentation techniques. The results of this research show that the production management of the film The Worthy Worship went through three stages, namely pre-production, production and post-production. This research can be used as a reference in short film production management using technical skills in photography, videography and cinematography. The integration of stop motion techniques and photography can be used as an alternative in producing animated short films with simple equipment.
WORKSHOP KEWIRAUSAHAAN BERBASIS DIGITAL MARKETING DI SMK CORDOVA MARGOYOSO PATI Tyas, Maharani Ayuning; Dhani, Putri Rahma
Bengawan : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2023): Juni
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v3i1.83

Abstract

Perkembangan era digital membuka peluang yang cukup besar dalam pengembangan kewirausahaan berbasis digital marketing. Dengan dukungan ketersediaan internet dan perkembangan IPTEK, siapapun dapat mengembangakan wirausaha berbasis digital. Banyak platform yang bermunculan dan menawarkan fungsi sebagai market place. Hal ini tentu perlu menjadi perhatian karena membawa perubahan dan perkembangan ke berbagai lini, terutama pada kewirausahaan berbasis digital. Siswa-siswi perlu mengetahui dan memahami peluang tersebut dikarenakan kedekatan generasi milenial dengan teknologi. Diharapkan kegiatan pengabdian tentang sosialisasi dan workshop kewirausahaan digital ini dapat menjadi inspirasi dan motivasi bagi generasi milenial untuk berwirausaha melalui media digital. Tujuan dari pengabdian ini adalah untuk menanamkan kesadaran pentingnya digitalisasi bagi para guru dan siswa-siswi di SMK Cordova Margoyoso. Kesadaran digitalisasi yang dimaksud adalah kesadaran mengenai pentingnya mengembangkan kewirausahaan digital dengan memanfaatkan media digital. Metode yang digunakan adalah metode pengabdian dengan pendekatan Service Learning (SL). Metode ini dipilih karena memiliki kedekatan dengan tujuan akademik dan melibatkan pengajaran. Melalui metode ini, peserta sosialisasi dan workhshop tidak hanya memahami materi yang disampaikan, melainkan juga dapat mengaplikasikan materi tersebut secara langsung. Hasil dari kegiatan pengabdian “Sosialisasi dan Workshop Kewirausahaan Berbasis Digital Marketing di Sekolah Menengah Kejuruan Cordova Margoyoso dalam Peningkatan Wawasan tentang Digitalisasi” adalah peserta memperoleh pemahaman tentang kiat-kiat dalam menjalankan kewirausahaan berbasis digital. Materi sosialisasi dan workshop dikemas dalam bentuk presentasi rancangan formula agar mudah dipahami sehingga dapat diaplikasikan oleh peserta dalam pengembangan kewirausahaan digital.
PENINGKATAN KETERAMPILAN JURNALISTIK ANGGOTA GERAKAN PRAMUKA KWARTIR CABANG KABUPATEN KARANGANYAR MELALUI WORKSHOP FOTOGRAFI JURNALISTIK Tyas, Maharani Ayuning; Syaifullah, Jahid; Sukendar, Markus Utomo; Pratama, Emmanuel Rossi
Bengawan : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): Juni
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v4i1.117

Abstract

Dalam rangka pembinaan Gerakan Pramuka, perlu dilakukan upaya peningkatan keterampilan dengan membekali anggota muda dengan pengetahuan dan keterampilan potensial yang selaras dengan kebutuhan generasi muda saat ini. Workshop fotografi jurnalistik merupakan salah satu upaya untuk meningkatkan keterampilan anggota pramuka. Tujuan dari dilaksanakannya pengabdian ini untuk meningkatkan kesadaran visual dan pengembangan keterampilan fotografi jurnalistik bagi anggota Gerakan Pramuka Kwartir Cabang Kabupaten Karanganyar. Metode yang digunakan dalam kegiatan pengabdian ini meliputi dua tahapan, yaitu tahap persiapan dan tahap pelaksanaan. Tahap persiapan adalah tahap perencanaan kegiatan yang meliputi koordinasi, penentuan waktu, administrasi, persiapan alat, pengumpulan referensi, dan pembuatan materi workshop. Tahap pelaksanaan merupakan tahap teknis ketika kegiatan workshop berlangsung. Hasil dari kegiatan workshop ini adalah adanya peningkatan kesadaran visual pada peserta workshop melalui pengalaman yang diperoleh selama kegiatan workshop. Peningkatan visual didapatkan dari referensi foto-foto jurnalistik pada saat pemaparan materi. Selain itu, peserta workshop fotografi jurnalistik memiliki keterampilan dasar dalam menghasilkan foto jurnalistik dengan berbagai variasi angle dan metode EDFAT. Hal tersebut ditunjukkan dan dapat dilihat pada sesi praktik dalam kegiatan workshop fotografi jurnalistik ini. Workshop fotografi jurnalistik ini selain berdampak pada peningkatan keterampilan personal juga dapat memberikan dampak pada citra dan branding organisasi melalui foto-foto jurnalistik yang dihasilkan untuk mmeberikan informasi kepada masyarakat mengenai segala aktivitas yang dilakukan oleh Gerakan Pramuka Kwartir Cabang Kabupaten Karanganyar melalui visual.
English Language Functions Used for Copywriting in Instagram Accounts of Hotel Industry in Solo Area Putri, Nawangsih Edynna; Tyas, Maharani Ayuning
Surakarta English and Literature Journal Vol 8 No 1 (2025): Volume 8 Number 1 February 2025
Publisher : Faculty of Language and Literature, University of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/selju.v8i1.298

Abstract

The purposes of this research are to identify the functions of the English language contained in Instagram copywriting in hotel industry in Solo area and to analyze the dominant function found in that copywriting. This research was employed qualitative methods, particularly in the Simak Bebas Libat Cakap technique for the data collection process. Copywriting data was analyzed by Geoffrey Leech’s five functions of language. The findings show that five language functions appear in copywriting text including informational, directive, phatic, aesthetic, and expressive functions. The informational function dominantly appears in the copywriting texts. The pattern is mostly to give information about the hotel’s products, services, special offers, and facilities. It implies that English copywriting in Instagram accounts of 3-star hotels in Solo area is used for brand awareness.
Implementasi Kecerdasan Buatan dalam Penciptaan Video Pembelajaran Bahasa Inggris tentang Komunikasi Self-Introduction bagi Mahasiswa Perhotelan Tyas, Maharani Ayuning
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8146

Abstract

This study aims to explore the role of artificial intelligence (AI) in the creation of English learning videos on the topic of self-introduction communication for hospitality students. This study uses a descriptive qualitative approach with a focus on case studies. Data collection was carried out using documentation study methods, interviews and observations. The process of making learning videos is carried out through three stages including pre-production, production and post-production. The results of this study indicate that the use of artificial intelligence technology can help the effectiveness of time and efficiency of human resources in the production process. In addition, the quality of the visuals and audio produced is able to meet the standards of the needs of attractive audio-visual learning media. In conclusion, artificial intelligence technology has a significant role in the production process and creation of self-introduction communication English learning videos.
Workshop Pembuatan Desain Label Kemasan sebagai Strategi Peningkatan Branding Produk Kuliner di Dusun Jlegong Tyas, Maharani Ayuning; Cahyo, Ilham Dwi
Bengawan : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): June
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to increase the capacity of culinary business actors in Jlegong Hamlet, Gemawang Village, Wonogiri Regency, in terms of understanding and skills in creating attractive, informative, and modern marketing standard product packaging label designs. The problem faced by local business actors is the lack of knowledge about the importance of packaging design as a means of promotion and product identity. The method of implementing this activity is in the form of an interactive workshop that includes the presentation of basic graphic design materials, direct practice using the Canva application, as well as consultation and evaluation sessions for participants' work. The results of the activity showed an increase in participants' understanding of the principles of good label design, as well as the ability to produce more professional packaging designs that are by the characteristics of local products. In addition, participants also showed high enthusiasm and a desire to further develop their products. This activity concludes that the packaging label design workshop can directly have a positive impact on improving the visual quality of local culinary products, which is ultimately expected to increase the competitiveness and selling value of products in a wider market.
Desa Wisata Umbul Udal-udalan Go Digital: Pelatihan Manfaat Media Digital untuk Masyarakat kharisman, Prasiwi Citra Resmi; Maharani Ayuning Tyas
Jurnal Abdimas Pariwisata Vol. 6 No. 2 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Umbul Udal-Udalan is a water-based tourism destination in Ngudal Hamlet, Nglebak Village, Tawangmangu District, Karanganyar Regency. This destination is part of the Nglebak Tourism Village area and possesses significant tourism potential that has yet to be fully realised, particularly in promotional strategies. To support the development of this tourism village, a community outreach initiative was carried out focusing on the utilisation of digital media as a strategic promotional tool. The primary objective of this activity was to enhance the capacity of tourism village managers and the surrounding community in leveraging digital platforms to promote local tourism assets. Specifically, the initiative emphasised the optimisation of Google My Business (GMB) and the Instagram social media platform. The method employed in this program involved the delivery of informative material and interactive engagement through focused group discussions. The results of the activity demonstrated an increased understanding among participants regarding the vital role of digital media in tourism promotion. This outreach initiative is expected to contribute to an increase in tourist visits and foster local economic development in Umbul Udal-Udalan. In conclusion, by providing training on the use of mass media, the local community is encouraged to cultivate awareness of sustainable tourism village management practices that yield positive outcomes for the broader society.
English Language Functions Used for Copywriting in Instagram Accounts of Hotel Industry in Solo Area Nawangsih Edynna Putri; Maharani Ayuning Tyas
Surakarta English and Literature Journal Vol 8, No 1 (2025): FEBRUARY
Publisher : University of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purposes of this research are to identify the functions of the English language contained in Instagram copywriting in the hotel industry in the Solo area and to analyze the dominant function found in that copywriting. This research employed qualitative methods, particularly in the Simak Bebas Libat Cakap technique for the data collection process. Copywriting data was analyzed by Geoffrey Leech’s five functions of language. The findings show that five language functions appear in copywriting text including informational, directive, phatic, aesthetic, and expressive functions. The informational function dominantly appears in the copywriting texts. The pattern is mostly to give information about the hotel’s products, services, special offers, and facilities. It implies that English copywriting in Instagram accounts of 3-star hotels in the Solo area is used for brand awareness.
Co-Authors Amanah Rakhim Syahida Cahyo, Ilham Dwi Dhani, Putri Rahma kharisman, Prasiwi Citra Resmi Nawangsih Edynna Putri Pratama, Emmanuel Rossi Putri, Nawangsih Edynna Sukendar, Markus Utomo Syaifullah, Jahid