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Analisis kreatif saluran pemasaran jamur tiram di kelurahan teratai Uliya, Uliya; Armando, Reno; Lamefa, Dina Yuliasty; Enita
Journal of Creative Attitudes Culture Vol 5 No 2 (2024): Oktober 2024
Publisher : PPPM STKIP PGRI Lamongan

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Abstract

The large demand for oyster mushrooms in the market makes business actors have great hopes of obtaining large income from oyster mushroom cultivation such as Pondok Jamur Endan. The objectives of this study are as follows: to determine the marketing strategy for oyster mushroom products. To determine the marketing strategy for oyster mushroom products. This study was conducted in Pondok Jamur Endang, Teratai Village, Muara Bulian District. The results of the marketing analysis study showed that the oyster mushroom marketing channels in Pondok Jamur Endang have four channels, namely channel I, namely oyster mushroom marketing from farmers - end consumers, channel II, namely oyster mushroom marketing from farmers - retailers - end consumers, channel III, namely oyster mushroom marketing from farmers - intermediaries - retailers - end consumers, and channel IV, namely oyster mushroom marketing from farmers - wholesalers - intermediaries - retailers - end consumers.
PEMANFAATAN LAHAN PEKARANGAN RUMAH DENGAN PENERAPAN IPTEK BUDIDAYA ANGGUR NINEL DAN ANGGUR AKADEMIK BAGI MASYARAKAT DI KELURAHAN TERATAI KECAMATAN MUARA BULIAN KABUPATEN BATANG HARI Sophia, Sophia; Varina, Firna; Tukidi, Tukidi; Laksono, Bangun Joko; Armando, Reno
Bersama : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2023): Bersama: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Pertania Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsm.v1i2.12

Abstract

Grapes are one of the prima donna plants in tropical climates, but the cultivation techniques are not widely known by the general public, especially when cultivated in the yard. Teratai Village, Muara Bulian District, has a tropical climate which is quite supportive of grape cultivation. Many people's home gardens have potential but are not utilized optimally for cultivating useful fruit plants. Because of this, we are holding community empowerment activities through the use of house yards by applying science and technology for cultivating Ninel and Academic grape varieties to the residents. The implementation of this dedication will later be very beneficial for the knowledge, creativity of residents in utilizing the yard of the house and the realization of the wine village area. The method of implementing the service is carried out by providing counseling and direct demonstrations on making planting media, making organic fertilizer specifically for grapes, cultivation techniques, and grapevine care techniques. The results of the implementation of the service are the adoption, interest, knowledge, innovation, and creativity of the residents in utilizing the yard of the house with grape cultivation techniques, and the achievement of efforts to increase the income of the residents' households. This community service activity was successful, as evidenced by the fact that dozens of residents and the Teratai Village administration who were invited were fully present at each stage of the activity, resulting in an increase in the knowledge, innovation and creativity of the residents regarding the cultivation of ninel grapes and academic grapes in their yards.
MANAJEMEN STRATEGI LABELING PRODUK OLAHAN MAKANAN RINGAN PADA USAHA KECIL MENENGAH (UMKM) DI DESA RANTAU PURI Sophia, Sophia; Armando, Reno; Tukidi, Tukidi
Bersama : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Bersama: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Pertania Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsm.v2i1.26

Abstract

Good and attractive product packaging and labeling techniques are needed to support a food product. Not all producers or food business actors such as as Micro, Small and Medium Enterprises (MSMEs) can apply modern packaging techniques. Until now, product packaging is still a problem for food business actors, especially Micro, Small and Medium Enterprises. Problems about product packaging and labels are sometimes an obstacle for the development or progress of a food processing business. The problem that occurs in snack food business actors in Rantau Puri Village is that people do not know how to package snack products in an attractive way so that buyers can easily identify them. The purpose of community service activities in Rantau Puri Village is through the transfer of knowledge and technology of snack packaging so that it is easily recognized by the market and to increase the number of processed snack products that can be produced and marketed. Packaging and labeling in the context of marketing food products is very important to do. Activities in this community service are in the form of mentoring, counseling and training for joint business groups and individual businesses specifically for micro-enterprises in the field of snack food processing, such as Balado sweet potato chips, banana chips, peanut brittle and fish crackers in Pematang Gajah Village, Jambi District Outside the City, Muaro Regency. Jambi. In addition to functioning as a means of protecting the product, packaging also increases the attractiveness of consumers to buy a certain product. Serving snacks that are packaged in clean, nice, waterproof containers will certainly increase sales. In addition to the most important thing from this packaging activity is labeling. Labeling serves as the identity of a product so that consumers can choose the product correctly and appropriately. Keywords: Packaging Produt, Product Labeling, and Snacks.
Kajian faktor-faktor yang mempengaruhi pendapatan usahatani karet Uliya, Uliya; Armando, Reno; Enita; Lamefa, Dina Yuliasty
Journal of Creative Attitudes Culture Vol 6 No 2 (2025): Oktober 2025
Publisher : PPPM STKIP PGRI Lamongan

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Abstract

Analysis of Factors Affecting Rubber Farming Income in Mekar Jaya Village, Bajubang District. The objectives of this study are: (1) To determine the amount of rubber farming income in Mekar Jaya Village, Bajubang District (2) To determine the factors that affect rubber farming income. The study was conducted in April 2019. The sample taken in this study was 21 people. Based on the results of the study on income analysis that have been described previously, conclusions can be drawn. The conclusions are: (1) Rubber farming income. The income obtained by rubber farmers with a land area of ​​2.6 ha per farm earned an income of Rp. 37,372,666 / month and an average income per ha of Rp. 1,779,651 / month (2) The results of fertilizer cost data processing have a probability of 0.000, which indicates a positive influence of the production cost system on the income of rubber farmers. (3) Labor Testing. The results of labor data processing indicate a positive influence of the income system on rubber farmers. (4) Land Area Testing. The results of processing land area data show a positive influence of the income system and rubber farmers' income.