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All Journal Tekinfo | Scientific Journal of Industrial and Information Engineering Industri Inovatif : Jurnal Teknik Industri
Welly Mahardhika
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Computer Science & IT Industrial & Manufacturing Engineering

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PENGEMBANGAN PROTOTYPE WEBSITE E-COMMERCE BERBASIS ANALISIS KEBUTUHAN PELANGGAN UNTUK MENINGKATKAN PENJUALAN IKM GINA BAGS Her Tafga Arfanindita; Anirawilda Purba; Siti Mardiyah; Welly Mahardhika
Industri Inovatif : Jurnal Teknik Industri Vol 15 No 1 (2025): Inovatif Vol. 15 No. 1
Publisher : Prodi Teknik Industri S1 Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/industri.v15i1.12972

Abstract

Industri Kecil Menengah (IKM) Gina Bags, produsen tas rajut, menghadapi tantangan penurunan penjualan akibat persaingan pasar dan keterbatasan strategi promosi digital. Penelitian ini bertujuan untuk mengembangkan prototipe website e-commerce sebagai solusi untuk meningkatkan promosi dan penjualan produk IKM Gina Bags. Metode penelitian meliputi analisis kebutuhan pelanggan, perancangan model bisnis menggunakan Business Model Canvas (BMC), pengembangan wireframe dan storyboard, perancangan prototype, serta evaluasi prototype menggunakan WebQual. Hasil penelitian menunjukkan bahwa prototipe website e-commerce yang dirancang mampu memenuhi kebutuhan pelanggan dan berpotensi meningkatkan efektivitas pemasaran produk. Evaluasi WebQual dapat meningkatkan kepuasan pengguna, kualitas informasi, dan interaksi layanan pada prototipe website. Penelitian ini memberikan kontribusi pada pengembangan strategi pemasaran digital bagi IKM, khususnya dalam pemanfaatan e-commerce untuk memperluas jangkauan pasar dan meningkatkan daya saing.
Analisis Tekno Ekonomi dan Optimalisasi Armada Transportasi CV. XYZ Her Tafga Arfanindita; Anirawilda Purba; Siti Mardiyah; Welly Mahardhika
Tekinfo: Jurnal Ilmiah Teknik Industri dan Informasi Vol 14 No 2 (2026)
Publisher : Program Studi Teknik Industri Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/tekinfo.v14i2.2891

Abstract

CV. XYZ is a company engaged in the distribution of herbal products, honey, and books, where one of its main operational activities is delivering products to partner pharmacies. Currently, the distribution process relies on motorcycles, which have limited carrying capacity. This limitation results in inefficiencies in delivery time, increased operational costs, and a higher risk of product damage due to weather conditions. Therefore, it is necessary to evaluate alternative transportation modes to improve distribution performance and operational efficiency. This study aims to analyze the investment feasibility of three transportation alternatives, namely purchasing a new box truck, purchasing a used box truck, and renting a box truck. The research applies a techno-economic analysis using Net Present Value (NPV) and Payback Period (PP) methods. Data were collected through field observations, interviews with company stakeholders, and relevant literature studies. The results indicate that all investment alternatives are financially feasible, as they generate positive NPV values. However, the used box truck alternative yields the highest NPV of Rp1,851,659,384 and the shortest payback period of 1 month and 27 days. Therefore, purchasing a used box truck is identified as the most optimal alternative for improving distribution efficiency at CV. XYZ. This study is expected to provide practical insights for investment decision-making, particularly for small and medium-sized enterprises in the logistics and distribution sector.
Pengembangan Merchandise Untuk Branding Universitas Menggunakan 3D Printing Siti Mardiyah; Julian Anindito Widiatmoko; Her Tafga Arfanindita; Welly Mahardhika; Husna Nadiya Asy Syahidah; Ikhsanudin Meinanda
Tekinfo: Jurnal Ilmiah Teknik Industri dan Informasi Vol 14 No 2 (2026)
Publisher : Program Studi Teknik Industri Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/tekinfo.v14i2.2896

Abstract

Merchandise serves as a branding medium that can be utilized to build the image of an organization, including higher education institutions. However, merchandise development in universities is often still generic and has not optimally explored institutional identity elements in an integrated manner, nor has it been widely examined from the perspective of user perception toward design and production technology. This study aims to develop a merchandise product in the form of a keychain that represents the identity of Universitas Tidar, while also evaluating the influence of design and 3D printing technology information on user perception. Two keychain designs were developed based on the identity elements of Universitas Tidar and realized into 3D models using CAD software, then fabricated using 3D printing technology. The evaluation was conducted through a questionnaire involving 440 student respondents based on four aspects: identity, usability, quality, and aesthetics, while considering differences in information treatment regarding the production process. The results indicate that both designs received generally positive ratings, with no statistically significant difference between them. In addition, providing information about the use of 3D printing technology did not significantly influence respondents’ perceptions. Further findings reveal that color is the most dominant factor affecting respondents’ evaluations, particularly in representing the university’s visual identity. Therefore, selecting colors that are more aligned with the identity of Universitas Tidar should be prioritized in future design development to enhance the effectiveness of merchandise as a branding medium.
Co-Authors Anirawilda Purba Arfanindita, Her Tafga Husna Nadiya Asy Syahidah Ikhsanudin Meinanda Julian Anindito Widiatmoko Siti Mardiyah