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DEVELOP A LOW-CALORIE PRODUCT BRAND IMAGE THROUGH PRODUCTION PROCESS INNOVATION FOR LEGIT CRACKERS MSMES Yukianti, Chiara Rizka; Tunjungsari, Hetty Karunia
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.486-493

Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. The growth of MSMEs also drives Indonesia's economic growth so it can be said that MSMEs have a large contribution. Fish crackers are a popular snack among Indonesian people, with various types and interesting flavors. However, like many other MSME businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. In this context, the Universitas Tarumanagara PKM team is committed to assisting Legit Crackers in improving its business brand image. PKM activities aim to help Legit Crackers partners innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.

APAKAH TIKTOK LIVE STREAMING SHOPPING MEMPERBURUK PERILAKU KEUANGAN GENERASI Z Yukianti, Chiara Rizka; MN, Nuryasman
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.32698

Perkembangan teknologi dan digitalisasi telah mengubah berbagai aspek kehidupan, termasuk pola konsumsi dan pengelolaan keuangan. Generasi Z yang tumbuh di era digital, lebih rentan terhadap perilaku konsumtif akibat paparan media sosial, khususnya melalui fitur live streaming shopping di platform seperti TikTok. Penelitian ini bertujuan untuk menentukan faktor-faktor berikut, pengaruh literasi keuangan pada perilaku keuangan, pengaruh pengendalian diri pada perilaku keuangan, dan pengaruh sikap keuangan pada perilaku keuangan. Sampling non-probability digunakan, dan sampling purposive digunakan untuk penentuan. Data dikumpulkan melalui kuesioner Google Form yang diakses secara online, yang terdiri dari 325 orang yang menjawab. Model equation struktural (SEM) adalah metode analisis data yang digunakan. Penelitian ini menggunakan SmartPLS untuk mengolah data. Sampel dalam penelitian ini terdiri dari generasi Z yang sering melakukan transaksi di TikTok Shop live streaming di wilayah JABODETABEK (Jakarta, Bogor, Depok, Tangerang, dan Bekasi). Penelitian ini menemukan bahwa literasi keuangan dan sikap keuangan memiliki dampak positif dan signifikan terhadap perilaku keuangan generasi Z yang melakukan transaksi di JABODETABEK melalui live streaming TikTok. Sebaliknya, pengendalian diri memiliki dampak negatif dan tidak signifikan terhadap perilaku keuangan mereka. Hasil temuan ini dapat menjadi wawasan dalam membuat kebijakan keuangan yang lebih adaptif di era digital dan pengendalian diri dalam pengambilan keputusan finansial. The development of technology and digitalization has changed various aspects of life, including consumption patterns and financial management. Generation Z, who grew up in the digital era, is more susceptible to consumptive behavior due to exposure to social media, especially through live streaming shopping features on platforms such as TikTok. This study aims to determine the following factors, the influence of financial literacy on financial behavior, the influence of self-control on financial behavior, and the influence of financial attitudes on financial behavior. Non-probability sampling was used, and purposive sampling was used for determination. Data were collected through a Google Form questionnaire accessed online, consisting of 325 people who responded. Structural equation modeling (SEM) is the data analysis method used. This study uses SmartPLS to process the data. The sample in this study consisted of generation Z who often made transactions on TikTok Shop live streaming in the JABODETABEK area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). This study found that financial literacy and financial attitudes have a positive and significant impact on the financial behavior of generation Z who make transactions in JABODETABEK via TikTok live streaming. Conversely, self-control has a negative and insignificant impact on their financial behavior. These findings can provide insight into creating more adaptive financial policies in the digital era and self-control in financial decision making.

BUSINESS FEASIBILITY STUDY ON THE DEVELOPMENT OF THE LOCAL FASHION INDUSTRY THROUGH TECHNOLOGY INNOVATION USING KITA LOKAL Wijaya, Septihani Michella; Yukianti, Chiara Rizka; Johan, Livia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.745-757

Kita Lokal is a custom-made clothing service that is equipped with an expedition service, where Kita Lokal uses an application as a consumer intermediary to meet local tailors. Kita Lokal is here as a solution for consumers who want to realize their dream clothes, on the other hand also empowering the talents of local tailors. By using the Business to Consumer model, Kita Lokal presents a fashion quiz containing a number of questions to understand user preferences so that it can be developed in the application, Kita Cart provides history and likes features that can be seen by user followers, Artificial Intelligence (AI) features that can make it easier consumer. Kita Lokal will be the pioneer of applications that provide custom-made and expedition services at the same time as well as presenting an e-commerce platform and fashion community which is realized by increasing support for local fashion, providing outreach services to local fashion producers who do not understand technology, gathering talented local tailors. to change the perception that international brands are better than local brands to be able to compete and even excel in the fashion sector, expand the business market to the national realm, connect consumers with local tailors through the Kita Lokal platform and provide shipping services that make it easier for consumers to receive the results they have received. design with the motto bring life to your design with us.

CHALLENGES AND MARKETING SOLUTIONS TO SUPPORT THE ROLE OF SONGKET FABRIC SMES IN WELCOMING THE ERA OF SOCIETY 5.0 Wijaya, Septihani Michella; Metty, Patrice Febiyani; Yukianti, Chiara Rizka; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2022-2032

The more efforts are made, the more the country's economy will increase. The country's economy is increasing thanks to a significant increase in GDP (Gross Domestic Product) every year. MSMEs of songket cloth are one of the drivers of the country's economy because songket cloth has strength as the main advantage, namely that MSMEs can absorb jobs and grow the local community's economy. The right strategy for the MSME sector is to grow and build, consisting of market penetration to increase market share by using products already on the market. Market development is to increase market share in new markets by using existing products, and product development aim to increase market share by creating new products or developing existing products. Based on these leading concerns, the team has conducted a series of analyzes and formulated the right marketing strategy, namely the SMEs Bazaar with the theme "The Future of SMEs", Integrated Marketing Communication – Scan QR Code, E-commerce Partnership, show with SMEs with the theme "Custom Made to Fit ur Desire", and Empowerment SMEs Program. This strategy is believed to be effective and efficient in improving the performance of songket SMEs in Indonesia. With the development of technology and digitalization, Sasirangan Fabric products produced by SMEs can be sold using digital platforms such as e-commerce to make it easier for the public to reach and help in the expansion process to enter the global market. However, the limited internet penetration of MSME actors is a major problem in digital transformation. Therefore, it is necessary to analyze how this type of MSME can improve Indonesia's digital economy and welcome the era of society 5.0.

INTERNATIONAL BRAND IMAGE DEVELOPMENT FOR MSMES: CASE OF LEGIT CRACKERS Tunjungsari, Hetty Karunia; Ie, Mei; Utama, Didi Widya; Mawardi, Viny Christanti; Solikhah, Nafia; Yukianti, Chiara Rizka; Buana, Salsabila Ayunda Martsa
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2754-2761

The growth of MSMEs drives Indonesia's economic growth in significant contribution. Businesses that are quite popular with MSMEs are businesses in the culinary sector. Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. Fish crackers are a popular snack among Indonesian people, with various types and various flavors. However, like many other MSME’s businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good quality and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. This research aimed to innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.

PENGENALAN ANALISIS MEDIA DAN JEJARING SOSIAL SEBAGAI UPAYA PENINGKATAN LITERASI DIGITAL SISWA SMAN 3 KABUPATEN TANGERANG Yukianti, Chiara Rizka; Angkasa, Adhelia; Lavenia; Willyanto, Vinnie; Puspitasari, Rani; Mawardi, Viny Christanti
Jurnal Serina Abdimas Vol 2 No 1 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i1.29197

Internet penetration has dramatically changed the way individuals communicate and interact. Social media has become an important tool for interacting and sharing information, especially in Indonesia with more than 86% of its users. This phenomenon presents both opportunities and challenges, including the risk of privacy violations, the spread of misinformation, and cyberbullying. Therefore, education regarding the wise and responsible use of social media is important. Social media analysis (SMA) and social network analysis (SNA) are effective tools for increasing public understanding of the impact of social media. SMA is used to collect and analyze social media data, while SNA understands social interactions in society. With deeper understanding, social media users can make more informed decisions. Seminar and training activities for students at SMAN 3 Tangerang Regency aim to provide education to overcome students' limited knowledge about social media and social network analysis. Through two-hour seminars and training, students will learn about the benefits and uses of social media and web analytics in their daily lives. The evaluation results show that the material was delivered well and students reported that the activity was useful. They felt good and enjoyed themselves, especially during the fun learning sessions, quizzes and demonstrations of the use of social media analysis tools. This activity gives students a deeper understanding of social media and social network analysis, helping students make better decisions and develop more effective strategies in the digital world. This PKM activity will have a positive impact on their ability to wisely use social media and understand social dynamics in the digital era.

PENGEMBANGAN KEMASAN SEBAGAI UPAYA PENINGKATAN POTENSI PEMASARAN CRÈME ROYALE Tunjungsari, Hetty Karunia; Yukianti, Chiara Rizka; Buana, Salsabilla Ayundha Martsha
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32481

The number of Micro, Small and Medium Enterprises (MSMEs) in Indonesia reaches 64.2 million, contributing more than 60% to Gross Domestic Income (GDP) and playing a key role in Indonesia's economic growth. The Covid-19 pandemic has encouraged a change in consumer shopping patterns from offline to online, opening up opportunities and challenges for MSMEs, especially in the food and beverage sector. Ice cream products have great potential in Indonesia driven by the lifestyle of the millennial generation who love snacks, especially ice cream, providing opportunities for MSMEs in the food and beverage sector. Packaging is considered important to add value to products, attract consumers' attention, and increase marketing potential. Through packaging development training and focus group discussions, the Universitas Tarumanagara community engagement team aims to improve the ability of Crème Royale MSMEs, in developing packaging that can have a positive impact on the marketing of ice cream products. These activities include training in the use of design making applications, material selection, and social media management for online marketing. Crème Royale has used the Whatsapp and Instagram platforms for bookings and promotions. The development of packaging is expected to help Crème Royale market its products more effectively, increase sales, and contribute to economic growth. The resulting activities are packaging design development, comprehensive knowledge of packaging design, and focus group discussion to develop packaging that can be implemented by Crème Royale. The community engagement team registered Intellectual Property Rights for the design of Crème Royale ice cream packaging. This activity was carried out for Crème Royale partners with the aim of providing assistance in developing packaging, increasing marketing potential, and preparing the basis for a follow-up activity plan after the implementation of community engagement activities. ABSTRAK Jumlah Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia mencapai 64,2 juta, menyumbang lebih dari 60% terhadap Pendapatan Domestik Bruto (PDB) dan memegang peran kunci dalam pertumbuhan ekonomi Indonesia. Adanya pandemi Covid-19 mendorong perubahan pola belanja konsumen dari offline menjadi online sehingga membuka peluang dan tantangan bagi UMKM, terutama di sektor makanan dan minuman. Produk es krim memiliki potensi besar di Indonesia didorong oleh gaya hidup generasi milenial yang menyukai makanan ringan, terutama es krim, memberikan peluang bagi UMKM di bidang makanan dan minuman. Kemasan dianggap penting untuk memberikan nilai tambah pada produk, menarik perhatian konsumen, dan meningkatkan potensi pemasaran. Melalui pelatihan pengembangan kemasan dan focus group discussion, Tim PKM Universitas Tarumanagara bertujuan untuk meningkatkan kemampuan UMKM Crème Royale, dalam mengembangkan kemasan yang dapat berdampak positif terhadap pemasaran produk es krim. Kegiatan ini mencakup pelatihan dalam penggunaan aplikasi pembuatan desain, pemilihan bahan, dan manajemen media sosial untuk pemasaran online. Crème Royale telah menggunakan platform Whatsapp dan Instagram untuk pemesanan dan promosi. Pengembangan kemasan diharapkan dapat membantu Crème Royale memasarkan produknya dengan lebih efektif, meningkatkan penjualan, dan berkontribusi pada pertumbuhan ekonomi. Luaran kegiatan yang dihasilkan adalah pengembangan desain kemasan, pengetahuan menyeluruh tentang desain kemasan, dan focus group discussion untuk mengembangkan kemasan yang dapat diimplementasikan oleh Crème Royale. Tim PKM pendaftaran Hak Kekayaan Intelektual untuk desain kemasan es krim Crème Royale. Kegiatan ini dilaksanakan untuk mitra Crème Royale dengan tujuan memberikan bantuan dalam mengembangkan kemasan, meningkatkan potensi pemasaran, dan menyusun dasar rencana kegiatan lanjutan setelah pelaksanaan kegiatan PKM.

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