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PENGARUH MANAJEMEN SALURAN PEMASARAN TERHADAP PENGETAHUAN KONSUMEN BISNIS PT. SARI HUSADA, TbK. CABANG BANDUNG Hetty Karunia Tunjungsari
Jurnal Manajemen. Volume 11, Nomor 2, Tahun 2007
Publisher : Jurnal Manajemen.

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Abstract

A research at PT Sari Husada, Tbk. Bandung Branch Office was done to find the influence of channel management practice (selection, motivation, evaluation,modification) on consumers knowledge (selection process, motivation process, evaluation process, and modification process). A sampel of 50 gynaechologists and nurses (bidan) were taken to fill in the researchs questionnaires. From the hypothesis test it was found that HO is accepted, that is, there is no significan influence of channel management practice (motivation) on consumers knowledge. That means that the relationship between channel management ... practice (motivation) and consumers knowledge is not strong enough. From this research regression equations can not be derived to represent a research model, because whether in general or. individually there are no significant influence of channel management practice on consumers knowledge.
PENGUJIAN LUCK PRIMING DAN BELIEF IN SUPERSTITIONS DALAM PEMBENTUKAN KESEDIAAN MEMBELI KEMBALI PRODUK SETELAH TERJADI KEGAGALAN PRODUK Adi Zakaria Afiff; Hetty Karunia Tunjungsari
Jurnal Manajemen. Volume 17, Nomor 1, Tahun 2013
Publisher : Jurnal Manajemen.

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Abstract

This study explain how the use of luck priming in print advertising which occurred in Indonesia recently has an effect on how consumers with believe insuperstition develops their product evaluation, especially when they are experiencing product failure. We expand previous study on the relationship of consumers believe in superstition and product failure by further examining their repurchase intention of the product using 2x2 factorial experimental design. The findings confirmed that luck priming and belief in superstition have significant influence on consumers satisfaction, which shown as greater consumers dissatisfaction on product with luck priming for those with weak belief in superstition. However, our hypotheses in the influence of luck priming and belief in superstition on repurchase intention was also statistically supported. This evidence reinforce previous studies on belief in superstition as a chronic belief which stays in mind of a consumer.
ANALISIS STRATEGI JOINT VENTURE PT. XYZ DENGAN JKL CO., LTD MENGGUNAKAN METODE REVENUE SHARING Abimantrana, Intar; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v3i1.3345

Abstract

Pengembangan pasar pada dunia penerbangan menjadi tantangan tersendiri bagi maskapai penerbangan salah satunya maskapai penerbangan PT. XYZ. Salah satu kajian strategi yang penulis teliti mengenai analisis joint venture antara PT. XYZ dan JKL Co., Ltd dengan menggunakan metode revenue sharing. Penelitian ini bertujuan memberikan analisis joint venture guna mengembangkan pasar sektor Jepang baik dari sisi market share maupun route profitability. Dengan menggunakan formula S. Curve dapat diidentifikasi potensi kenaikan market share bagi kedua maskapai penerbangan dan selanjutnya dapat dihitung route profitability dengan mempertimbangkan capacity share dan rata-rata tarif baru. Market share bagi kedua maskapai pada rute DPS-NRT-DPS meningkat 16,56%, dan pada rute CGK-KIX-CGK meningkat 66,51%, sementara pada rute DPS-KIX-DPS market share meningkat 23,08%, disisi lain market share pada rute CGK-HND-CGK menurun 7,83%. Hasil route profitability untuk 4 tahun mendatang yang menunjukkan peningkatan yang cukup signifikan setelah penyesuaian terhadap nilai rata-rata tarif yang baru dan capacity share. Dengan demikian strategi joint venture antara PT. XYZ dan JKL Co., Ltd dapat direkomendasikan untuk penjajakan lebih lanjut. Market development in the aviation world is a challenge for airlines, one of which is PT. XYZ One study of the strategies that the author carefully regarding the analysis of a joint venture between PT. XYZ and JKL Co., Ltd using revenue sharing methods. This study aims to provide a joint venture analysis to develop the Japanese sector market both in terms of market share and route profitability. By using the S. Curve formula, it can be identified the potential increase in market share for the two airlines and then route profitability can be calculated by considering the capacity share and the new average rate. Market share for the two airlines on the DPS-NRT-DPS route increased by 16.56%, and on the CGK-KIX-CGK route increased by 66.51%, while on the DPS-KIX-DPS route the market share increased by 23.08%, on the other hand market share on the CGK-HND-CGK route decreased by 7.83%. The route profitability results for the next 4 years show a significant increase after adjusting the new average rate and capacity share. Thus the joint venture strategy between PT. XYZ and JKL Co., Ltd can be recommended for further exploration.
PENGARUH ONLINE BEHAVIOURAL ADVERTISING DAN CONSUMER TRUST PADA SIKAP DAN NIAT KONSUMEN MERESPON ONLINE ADVERTISING Komar, Husin; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v3i1.3354

Abstract

Semakin banyak bisnis di Indonesia saat ini yang mengadopsi internet dalam melakukan pemasaran dan penjualan produk. Persaingan antar produk di pasaran mendorong produsen berpromosi melalui iklan online. Online Behavioral Advertising (OBA) adalah praktik menyesuaikan iklan berdasarkan aktivitas online individu seperti mencari kata kunci dan mengunjungi situs web. Tujuan dari penelitian ini adalah untuk mengembangkan model konseptual untuk OBA dan menguji pengaruh kepercayaan konsumen pada penerimaan OBA. Dengan menggunakan data dari 100 responden yang merupakan karyawan PT. Erajaya Swasembada, Tbk Jakarta, hubungan yang dihipotesiskan diuji dengan Structural Equation Modeling. Hasil penelitian menunjukkan bahwa terdapat pengaruh OBA terhadap intention to click OBA melalui mediasi attitude toward OBA. Hasil penelitian juga menunjukkan bahwa perceived informativeness, perceived credibility, perceived personalization, perceived interactivity memiliki pengaruh terhadap intention to click OBA melalui mediasi attitude toward OBA. Namun perceived entertainment tidak berpengaruh terhadap intention to click OBA melalui mediasi attitude toward OBA. Menurut hasil penelitian consumer trust memiliki pengaruh terhadap intention to click OBA. Implikasi untuk praktik manajemen dan penelitian selanjutnya juga dibahas dalam penelitian ini. More and more businesses in Indonesia today are adopting the internet in marketing and selling products. Competition between products on the market encourages producers to promote through online advertising. Online Behavioral Advertising (OBA) is the practice of tailoring advertisements based on individual online activities such as searching for keywords and visiting websites. The purpose of this study is to develop a conceptual model for OBA and examine the effect of consumer confidence on OBA acceptance. By using data from 100 respondents who are employees of PT. Erajaya Swasembada, Tbk Jakarta, the hypothesized relationship was tested with Structural Equation Modeling. The results showed that there was an influence of OBA on intention to click OBA through mediating attitude towards OBA. The results also showed that perceived informativeness, perceived credibility, perceived personalization, perceived interactivity had an influence on OBA intention to click through mediating attitude toward OBA. But perceived entertainment does not affect the intention to click OBA through mediating attitude towards OBA. According to the results of consumer trust research has an influence on OBA's intention to click. Implications for future management and research practices are also discussed in this study.
MEDIASI TOURIST'S ENGAGEMENT DALAM PENGARUH INTERACTIVE E-REFERRAL PADA INTENTION TO VISIT DAN E REFERRAL SHARING BEHAVIOR FESTIVAL CAP GO MEH SINGKAWANG Supriwanto, Supriwanto; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.8031

Abstract

Tujuan penelitian ini adalah untuk menguji apakah Interactive e-Refferal, Tourist Engagement merupakan prediktor positif terhadap Intention To Visit dan e-Refferal Sharing Behavior pada mahasiswa di sejumlah universitas di Jakarta. Terdapat 195 responden yang terlibat dalam penelitian ini dan diperoleh dengan menggunakan teknik convenience sampling. Pengolahan data dan pengujian hipotesis dilakukan dengan menggunakan software PLS-SEM. Hasil penelitian menunjukkan bahwa Interactive e-Refferal, Tourist’s Engagement merupakan prediktor positif terhadap Intention To Visit dan e-Refferal Sharing Behavior pada Festival Cap Go Meh Singkawang. Hasil penelitian juga membuktikan adanya peran mediasi Tourist’s Engagement dalam pengaruh Interactive e-Referral pada  Intention to Visit dan e-Referral Sharing Behavior.  The purpose of this study is to examine whether Interactive e-Refferal, Tourist Engagement is a positive predictor of Intention To Visit and e-Refferal Sharing Behavior of students from  several universities in Jakarta. There are 195 respondents in this study were recruited with convenience sampling techniques. Data processing and hypotheses testing were done using PLS-SEM software. Result of this study indicates that Interactive e-Refferal, Tourist Engagement is a positive predictor of Intention To Visit and e-Refferal Sharing Behavior for Cap Go Meh Singkawang Festival. Research’s result also indicates the mediating role of Tourist’s Engagements in the effect of Interactive e-Referral on Intention to Visit and e-Referral Sharing Behavior. 
PENGEMBANGAN KEWIRAUSAHAAN UNTUK SISWA SMA SAINT JOHN’S CATHOLIC SCHOOL MERUYA MELALUI PENINGKATAN PEMAHAMAN IDENTIFIKASI IDE BISNIS Selamat, Frangky; Tunjungsari, Hetty Karunia
Jurnal Bakti Masyarakat Indonesia Vol 2, No 1 (2019): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.486 KB) | DOI: 10.24912/jbmi.v2i1.4313

Abstract

Kegiatan pengembangan Kewirausahaan ini ditujukan untuk memberikan pemahaman kepada siswa SMA mengenai proses identifikasi ide bisnis, perumusan konsep bisnis dan penyusunan rencana bisnis yang dapat diaplikasikan secara mudah dan sederhana. Sebagian siswa SMA menganggap bahwa kewirausahaan identik dengan berjualan dan sekadar membuka usaha saja. Pemahaman yang lebih komprehensif diperlukan sehingga kewirausahaan akan memiliki nilai yang lebih aplikatif untuk kehidupan bermasyarakat. Kegiatan ini dilakukan dalam bentuk pemaparan singkat yang diikuti dengan diskusi yang melibatkan interaksi dengan peserta mengenai proses identifikasi ide bisnis dan penyusunan rencana bisnis. Selain memberikan uraian secara konseptual mengenai proses identifikasi ide bisnis, tim PKM juga akan mengajak siswa untuk mempraktikkan cara-cara menangkap peluang bisnis yang ada di sekitar mereka. Peluang bisnis dapat diterjemahkan ke dalam ide bisnis yang dapat menjadi bekal siswa untuk mengimplementasikan Kewirausahaan dalam arti yang sesungguhnya
EVALUASI PENERAPAN GOOD CORPORATE GOVERNANCE PADA PT BUMN ABC, INDONESIA Sudharmono, Johny; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.11549

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Penelitian ini bertujuan untuk melakukan evaluasi atas “Penerapan Tata Kelola Perusahaan yang Baik (Good Corporate Governance/GCG)” pada PT ABC periode tahun 2020. Penelitian ini menggunakan desain studi kasus dengan metode asesmen yang mengacu pada sistem penilaian yang ditetapkan dalam “Keputusan Sekretaris Kementerian BUMN Nomor : SK-16/S.MBU/2012, tanggal 06 Juni 2012 tentang Indikator/Parameter Penilaian dan Evaluasi atas Penerapan Tata Kelola Perusahaan Yang Baik (Good Corporate Governance) pada BUMN di Indonesia.” Data yang digunakan dalam kajian ini adalah data yang dikumpulkan dari berbagai sumber (the triangulation of data sources), yaitu: dokumen hasil Asesmen Penerapan GCG Tahun 2020 pada PT ABC, kuesioner, wawancara, dan arsip perusahaan. Hasil kajian menunjukkan bahwa secara menyeluruh hasil asesmen penerapan GCG tahun 2020 pada PT ABC sudah berjalan sangat baik. Namun demikian, dalam rangka penerapan GCG secara konsisten dan berkelanjutan masih terdapat beberapa area yang masih memerlukan perbaikan (area for improvement), Hasil kajian ini adalah dapat disusunnya suatu rekomendasi strategik dalam rangka meningkatkan efektivitas penerapan GCG dalam suatu model yang terintegrasi dengan strategi korporasi yang bermanfaat bagi perkembangan keilmuan dalam bidang Strategic Management, dan Governance, Risk, and Compliance (GRC) dan bagi penelitian selanjutnya.  This study discusses the Implementation of Good Corporate Governance (GCG) at PT ABC for the period of 2020. This research uses a case study design with an assessment method that refers to the assessment system stipulated in the Decree of the Secretary of the Ministry of SOEs Number: SK- 16 / S.MBU / 2012, dated June 6th 2012, concerning Indicators/Parameters for Assessment and Evaluation of the Implementation of Good Corporate Governance in State owned Enterprise in Indonesia. The data used in this study is collected from various sources (the triangulation of data sources), namely: documents of the 2020 GCG Implementation Assessment at PT ABC, questionnaires, interviews, and company archives. The results of the study show that overall assessment results of the implementation of GCG in 2020 at PT ABC have been going very well. However, in the context of implementing GCG consistently and sustainably, there are several areas that still need improvement (areas for improvement). The results of this study show that a strategic recommendation can be drawn up in order to improve the effectiveness of GCG implementation in an integrated model with a useful corporate strategy for scientific developments in the fields of Strategic Management, and Governance, Risk, and Compliance (GRC) and for further research.
PENGUJIAN FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION SECONDATE Canny, Canny; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.13283

Abstract

Tujuan dari penelitian ini untuk mengetahui faktor-faktor yang mempengaruhi purchase intention produk kosmetik Korea merek Secondate. Variabel yang diteliti meliputi firm generated content, brand awarenesss, eWOM, brand loyalty, serta purchase intention. Terdapat 200  responden produk Secondate di Jabodetabek yang berpartisipasi dalam survei yang dilakukan secara online. Hasil dari penelitian ini menunjukkan bahwa brand loyalty dan brand awareness dapat memediasi pengaruh firm generated content pada purchase intention, namun eWOM tidak terbukti memiliki peran mediasi dalam pengaruh firm generated content pada purchase intention. Secara teoretis hasil penelitian ini memiliki implikasi dalam pengembangan literatur bidang pemasaran pada era digital. Adapun implikasi praktis hasil penelitian ini dapat dimanfaatkan bagi pemasar dalam menyusun strategi pemasaran digital, khususnya dalam pemasaran di media sosial dengan memanfaatkan firm generated content.  The purpose of this study was to examine factors affecting purchase intention of Korean cosmetic products under the Secondate brand. Research variables consist of  firm generated content, brand awareness, eWOM, brand loyalty, and purchase intention. There are 200 Secondate respondents in Greater Jakarta who participated in the online survey. The results of this study indicate that brand loyalty and brand awareness have mediating effect in the relationship between firm generated content and purchase intention, however, eWOM had no mediating effect in the relationship between firm generated content and purchase intention. Theoretically, the results of this study have implications in the development of marketing literature in the digital era. The practical implications of the study can be used for marketers in developing digital marketing strategies, especially on social media marketing by utilizing firm generated content.
PENGUJIAN FAKTOR-FAKTOR YANG MEMBENTUK NIAT PEMBELIAN KONSUMEN SALADSTOP Cynthia, Cynthia; Tunjungsari, Hetty Karunia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.13346

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh penggunaan media sosial oleh konsumen, komunikasi oleh perusahaan, dan komunikasi oleh pengguna terhadap loyalitas dan kepercayaan. Selain itu, penelitian ini juga menguji pengaruh loyalitas dan kepercayaan terhadap niat pembelian, serta menguji adanya peran moderasi gender dalam pembentukan niat pembelian. Responden dalam penelitian ini adalah pelanggan SALADSTOP! di Jakarta dan orang-orang yang menggunakan media sosial. Metode convenience sampling digunakan dengan menyebarkan kuesioner online kemudian diolah menggunakan SmartPLS-SEM. Hasil dari penelitian ini adalah penggunaan media sosial dari konsumen, komunikasi oleh perusahaan, komunikasi oleh pengguna, loyalitas, dan kepercayaan, dapat mempengaruhi niat pembelian. Namun penggunaan media sosial dari konsumen tidak dapat mempengaruhi loyalitas. Gender juga tidak berpengaruh untuk mendukung atau memoderasi loyalitas terhadap niat pembelian dan juga kepercayaan terhadap niat pembelian. The purpose of this study is to test the effect of consumer used of social media, company-generated communication, and user-generated communication to loyalty and trust, then loyalty and trust to purchase intention, and also to test gender as moderation between loyalty to purchase intention and trust to purchase intention. The population of this research is SALADSTOP! customers in Jakarta and people who use social media. The convenience sampling method is used by distributing online questionnaires and then processed using SmartPLS-SEM. The results of this study are consumer used of social media, company-generated communication, user-generated communication, loyalty, and trust, can affect purchase intention. But consumer used of social media cannot affect loyalty. Gender also didn’t have any affect to support or moderating loyalty to purchase intention and trust to purchase intention.
Entrepreneurial Characteristics Amongst Different Professional Backgrounds: Evidence from Indonesia Hetty Karunia Tunjungsari; Frangky Selamat; Chairy Chairy; Didi Widya Utama
International Journal of Business Studies Vol 2 No 1 (2018): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.71 KB) | DOI: 10.32924/ijbs.v2i1.30

Abstract

The primary objective of this study is to examine the evidence of entrepreneurial characteristics amongst different professional backgrounds, both entrepreneurs and non-entrepreneurs, especially private employees, government employees, police officers, and entrepreneurs. We examined entrepreneurial characteristics in terms of innovativeness, need for achievement, the locus of control, risk-taking propensity, tolerance for ambiguity, and self-confidence. The sample in this study is 269 individuals who work as entrepreneurs, police officers, government employees and private employees in major cities in Indonesia areas. Research hypothesis testing was performed using ANOVA statistical tests and was proceeded using IBM SPSS Statistics software version 21. There are six hypotheses proposed in this study and all proposed hypothesis were statistically supported. In other words, there are significant differences in the average value of entrepreneurial characteristics being assessed, among police officers, government employees, private employees, and entrepreneurs. Theoretically, this study will hopefully contribute to invigorating previous studies which provide the evidence of different entrepreneurial characteristics between entrepreneurs and non-entrepreneurs. Practically, the implications of this study can provide suggestions for the personal development in a variety of jobs, especially in terms of entrepreneurial characteristics development. Entrepreneurial characteristics amongst active employees can generate organizational performance improvement. As for the retired employees, entrepreneurial characteristics will be a valuable source in starting a business activity.
Co-Authors Abimantrana, Intar Adelia Adi Zakaria Afiff Agung Surya Dwianto Akbar Bimadi Albino, Danovan Putra Alvin Alvin Christianto Alvindy Angeline Suwandi Anggit Mardiana Permatasari Anny Valentina Antonia, Caren Evelyn Ardianto, Jesica Ariamurti, Febby Ariawan Gunadi Asri, Marselinus Aurea Beryl Nathania Bomer Bagus Mulyawan bagus Mulyawan Barasa, Robert Tua Bernadeth Tongli Buana, Salsabila Ayunda Martsa Buana, Salsabilla Ayundha Martsha Cahya, David Dwi Cahyadi, Febrianne Clarissa Calvinus, Yohanes Canny, Canny Chairy Chairy Chairy Chairy Chandra, Chiquita Christella Chandra, Richard Christian Wiradendi Wolor Christofen Michael Darren Clarice Alverina Cynthia Cynthia Dafit Ari Hardiyanto Dany Lumanau Demetrius, Felix Dennis Lunardy Denzel Edgar Desi Arisandi Desmond Desmond Edwin Handoko Ellen Ellen Endah Setyaningsih Eric Cantona Ernesto, Farrel Fajar Saputra Fellycia Chandra Frangky Selamat Frangky Selamat Frangky Selamat Frangky Slamet Franky Selamat Fransisca Iriani Roesmala Dewi Gabriela Widya Wulandari Handoko Gozali, Tiffany Hardion, Rifaldo Hartojo, Graciella Jocelyn Helen Helen Heliza Septiani Herman, Abdullah Arbian Hery Widijanto Heryanto, Jacky Hoo, Wong Chee Ibnaty Fauziah Ismayani, Elygia Putri Jap Tji Beng Jerico, Hernando Jonathan, Darren Kamil, Mas M. Rafi Futuwah Kennedy Lianto Kevin Adhi Dhamma Setiawan Khoiron Khoiron Komar, Husin Kusnadi, Darren Kusuma, Jesslyn Putri Leviani, Marissa Lie, Vincent Liong, Angelica David Livina, Livina Louis Geraldi Marcellita Oktaviani Marchia, Viella Marlie, Virla Morelin Mei Ie Mei Ie Mellisa, Mellisa Melshaf Miccolie, Jose Almeyda Michelle Augustine Mohamad Sajili Monica, Angelina Mutiara, Maitri Widya Nelviluvita Nelviluvita Novario Jaya Perdana Novraldy Xaverius Lihawa Patricia Sarlin Gozali Phang, Stephanie Pison Febrian Selamat, Frangky Septihani Michella Wijaya Sherly Friszkilia Alexander Solikhah, Nafia Sri Tiatri Sriatmojo, Wibowo Stephanie Stephanie Sudharmono, Johny Supriwanto, Supriwanto Syahrivar, Jhanghiz Theresia Viony Wijaya Utama, Didi Widya Vanessya Blandina Dasmasela Velen Velen Victoria Valentina Vindi Jessika Sampe Viny Christanti M Vony Riyanto Widarko, Ronald Widya Nur Hidayati William Vernandez Willyanto, Vinnie Wulan Purnama Sari Yohanes Arief Pratama Yukianti, Chiara Yukianti, Chiara Rizka Yuszana, Alfa