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All Journal Jurnal Minfo Polgan (JMP) SWAGATI: Journal of Community Service
Whan Augustin Ainul Amri
Universitas Insan Pembangunan Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences Other

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Mental Health Socialization and Education to Improve Student Literacy in Vocational Colleges: A Study at Politeknik Negeri Madiun Lala Hucadinota Ainul Amri; Dyah Ayu Kunthi Puspitasari; Whan Augustin Ainul Amri; Yogi Akbar Sunardiansyah
SWAGATI : Journal of Community Service Vol. 3 No. 2 (2025): July
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i2.2668

Abstract

Student mental health is a critical issue in higher education, particularly at vocational colleges, which simultaneously require academic preparedness and practical skills. This community service activity aims to improve students' mental health literacy through outreach and education integrated into the learning process at the Madiun State Polytechnic. The implementation method uses a participatory approach by integrating mental health materials into learning activities, including the delivery of basic mental health concepts, an introduction to academic stress, and adaptive coping strategies. The activities were conducted through interactive lectures, discussions, case studies, and learning reflections. The results of the activity indicate an increase in students' understanding and awareness of the importance of mental health, as well as their ability to recognize and manage academic stress more adaptively. The integration of materials into learning has proven effective because it provides a contextual and sustainable learning experience. Therefore, this activity contributes to the development of a learning-based mental health education model at vocational colleges.
Analisis Loyalitas Gen Z Terhadap Layanan E-Commerce Indah Anggraeni Purnama Sari; Uud Wibowo; Siti Syarifah; Whan Augustin Ainul Amri; Teodora Septiana
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15486

Abstract

Penelitian ini bertujuan untuk menganalisis loyalitas Generasi Z terhadap layanan e-commerce di Indonesia serta faktor-faktor yang memengaruhinya. Generasi Z dikenal sebagai digital natives yang memiliki karakteristik konsumsi unik, sensitif terhadap harga, mengutamakan kualitas, serta menginginkan pengalaman belanja yang cepat, praktis, dan interaktif. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur (library research) yang bersumber dari artikel ilmiah nasional dan publikasi terkait e-commerce serta perilaku konsumen. Hasil penelitian menunjukkan bahwa loyalitas Gen Z terbentuk melalui kombinasi faktor rasional dan emosional. Faktor rasional meliputi harga yang kompetitif, kualitas produk, serta promosi, sedangkan faktor emosional mencakup pengalaman belanja interaktif, personalisasi, keterlibatan komunitas digital, serta nilai keberlanjutan yang ditawarkan platform. Analisis strategi Shopee, Tokopedia, dan TikTok memperlihatkan perbedaan pendekatan dalam mempertahankan loyalitas Gen Z: Shopee melalui gamifikasi dan customer experience, Tokopedia dengan program loyalitas dan kolaborasi brand ambassador, serta TikTok lewat konten autentik, tren viral, dan algoritma personalisasi. Kesimpulan dari penelitian ini adalah bahwa loyalitas Gen Z tidak dapat dibangun hanya dengan diskon atau promosi jangka pendek, melainkan membutuhkan kualitas layanan yang konsisten, pengalaman belanja yang relevan, serta nilai keberlanjutan yang sejalan dengan gaya hidup generasi ini. Penelitian ini diharapkan dapat memberikan kontribusi akademis bagi pengembangan literatur perilaku konsumen digital, serta menjadi masukan praktis bagi perusahaan e-commerce dalam merumuskan strategi yang lebih efektif untuk mempertahankan loyalitas Generasi Z.
Co-Authors Dyah Ayu Kunthi Puspitasari Indah Anggraeni Purnama Sari Lala Hucadinota Ainul Amri Siti Syarifah Teodora Septiana Uud Wibowo Yogi Akbar Sunardiansyah