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All Journal Aptisi Transactions on Management Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi Ascendia: Journal of Economic and Business Advancement
Dhaniel Hutagalung
Universitas Insan Pembangunan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Pengaruh Current Ratio Dan Debt To Equity Ratio Terhadap Return On Equity Pada PT Arwana Citramulia Tbk Periode 2012 - 2021 Yuel Wijaya; Dhaniel Hutagalung; Whan Augustin Ainul Amri; Tiardo Jonathan Marusaha
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i1.87

Abstract

This study aims to determine the partial and simultaneous effects of the Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Equity (ROE) at PT Arwana Citramulia Tbk. over a 10-year period from 2012 to 2021. This research is associative in nature, with sample selection using a purposive sampling technique. The type of data used is quantitative, obtained from the company's audited financial statements, totaling 40 data points from the 2012-2021 period. The data source used in this study is secondary, obtained from the official website of the Indonesia Stock Exchange. Data processing was conducted using the statistical program IBM SPSS version 22. The data analysis techniques employed include statistical tests such as classical assumption tests, simple and multiple regression tests, coefficient of determination (R²) test, T-test, and F-test. The research findings indicate that; The partial test for the Current Ratio resulted in a significance value of 0.244 > 0.05, with a comparison of t_calculated < t_table (1.186 < 2.03224), meaning there is no significant partial effect of the Current Ratio on Return on Equity. The partial test for the Debt to Equity Ratio resulted in a significance value of 0.001 < 0.05, with a comparison of t_calculated < -t_table (-3.589 < -2.03224), indicating a significant and negative partial effect of the Debt to Equity Ratio on Return on Equity. The simultaneous test for the Current Ratio and Debt to Equity Ratio resulted in a significance value of 0.004 < 0.05, with a comparison of F_calculated > F_table (6.443 > 3.28), meaning that together, the Current Ratio and Debt to Equity Ratio have a significant and positive effect on Return on Equity.
Determinants of Student Loyalty in Higher Education Through a Systematic Review Bonar Napitupulu; Istajib Kulla Himmy Azz; Dhaniel Hutagalung; Dwi Ferdiyatmoko Cahya Kumoro; Ramiro Santiago Ikhsan
APTISI Transactions on Management (ATM) Vol 10 No 3 (2026): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/zhazx763

Abstract

Student loyalty has become an important issue in higher education. However, the existing literature remains fragmented, with discussions spread across service quality, digital service quality, institutional image, and social responsibility. This review examines how these different streams of research come together in explaining student loyalty. A total of 47 English-language empirical journal articles published between 2000 and 2025 were selected for analysis. Scopus was used as the primary database, and the review followed the PRISMA approach. The findings indicate that, in face-to-face settings, service quality dimensions such as responsiveness, reliability, and empathy play an important role in shaping student satisfaction and trust, which then support loyalty. In digital settings, however, loyalty is influenced not only by responsiveness, but also by ease of use, system availability, privacy, and security. The review further shows that institutional image, reputation, and CSR/USR-related initiatives can strengthen loyalty by reinforcing students’ positive evaluations of and attachment to their institutions. At the same time, the reviewed studies vary considerably in terms of context, ownership type, delivery mode, and measurement approach. This variation helps explain why the reported loyalty pathways are not always consistent. Overall, this review brings together several strands of the student loyalty literature and highlights the importance of more context-sensitive and methodologically robust research in the future.
Pengaruh Celebrity Endorser dan Viral Marketing terhadap Keputusan Pembelian Melalui Minat Beli (Literature Review Manajemen Pemasaran) Indah Anggraeni Purnama Sari; Shofwatun Hasna; Muhamad Agung Ali Fikri; Firdaus Putra; Dhaniel Hutagalung; Dwi Ferdiyatmoko Cahya Kumoro; Marhaendro Purno; Francisca Sestri Goestjahjanti; Mutiara Fitridiani; Winanti Winanti
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zthtab88

Abstract

This study aims to construct a conceptual synthesis regarding the influence of celebrity endorser and viral marketing on purchase decisions through purchase intention as a mediating variable within the domain of marketing management. The research adopts a non-empirical qualitative approach using a systematic literature review to integrate and critically analyze previous empirical findings and theoretical perspectives. The findings indicate that celebrity endorser attributes such as credibility, attractiveness, and congruence enhance consumer trust and perceived value, while viral marketing strengthens social validation and message diffusion in digital environments. Both variables influence purchase decisions indirectly by shaping purchase intention as a behavioral intention mechanism. The study provides a coherent conceptual framework that can guide future empirical research in digital marketing contexts.  
Co-Authors Bonar Napitupulu Dwi Ferdiyatmoko Cahya Kumoro Firdaus Putra Francisca Sestri Goestjahjanti Indah Anggraeni Purnama Sari Istajib Kulla Himmy’azz Marhaendro Purno Muhamad Agung Ali Fikri Mutiara Fitridiani Ramiro Santiago Ikhsan Shofwatun Hasna Tiardo Jonathan Marusaha Whan Augustin Ainul Amri Winanti Winanti Yuel Wijaya