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All Journal Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Sains Student Research
Andya Nabila Arawinda
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Social Sciences Veterinary Other

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ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI di KOPI VOKASI: Consumer Behavior Analysis in Making Coffee Purchase Decisions at Kopi Vokasi Manalu, Doni Sahat Tua; Andya Nabila Arawinda; Assaidah Nurul; Fitriyani; Khairunnisa Salsabilla; Muhammad Shafwa; Situmorang, Nengri
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 14 No. 2 (2024): Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian, Volume 1
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstsv.14.2.29-39

Abstract

Indonesia menempati posisi ketiga sebagai negara setra kopi terbesar setelah Brazil dan Vietnam. Hal ini terjadi karena konsumsi kopi yang terus mengalami kenaikan setiap tahunnya yang menandakan terjadinya perubahan gaya hidup masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis atribut yang mempengaruhi keputusan pembelian kopi di Kopi Vokasi, menganalisis sikap konsumen terhadap pembelian kopi di Kopi Vokasi, dan menganalisis kinerja Kopi Vokasi dalam memenuhi atribut-atribut yang penting bagi konsumen. Data diperoleh dari 100 responden dengan menggunakan metode purposive sampling (sedang membeli atau pernah mengonsumsi). Analisis data menggunakan metode deskriptif, skala sikap, metode Fishbein, dan metode IPA. Hasil data penelitian menunjukkan bahwa mayoritas responden adalah wanita berusia antara 18-28 tahun yang berprofesi sebagai mahasiswa dengan rerata pendapatan sebesar <Rp1.000.000,00. Indeks kepentingan dan kepercayaan konsumen yang diperoleh berada pada klasifikasi positif dengan skor 94,99. Atribut kepercayaan terhadap Kopi Vokasi yang perlu diperbaiki adalah fasilitas dan atribut kepercayaan yang harus dipertahankan ialah rasa, harga, pelayanan, dan bahan kemasan.
Perancangan Ulang Tata Letak Laris Mart dengan Pendekatan Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR) Andya Nabila Arawinda; Muhammad Shafwa; Tifany Claudya Siallagan; Irlina Jilani
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1338

Abstract

Retail trade is experiencing rapid and promising growth among the public, minimarkets are one segment that is growing significantly. This research aims to evaluate the layout of the Laris Mart Store located in Central Bogor District, Indonesia. Data was obtained by interviews and observing facilities in the form of parking, cashier, display room, toilet, employee room, warehouse and ATM. Data analysis uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR). Through observation and data analysis, it was found that warehouse placement has a significant impact on employee work efficiency and customer experience. The results of the research data show that the priority room is the cashier because it has the largest TCR value, namely 131. Next, the order of priority level is the warehouse at 120 and the product display rack at 86. These three facilities must be placed close together to allow buying and selling activities and procurement of retail products by the store. will run more optimally and efficiently.
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI di KOPI VOKASI Doni Sahat Tua Manalu; Andya Nabila Arawinda; Assaidah Nurul; Fitriyani Fitriyani; Khairunnisa Salsabilla; Muhammad Shafwa; Nengri Nengri
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1344

Abstract

Indonesia occupies the third position as the largest coffee producing country after Brazil and Vietnam. This happens because coffee consumption continues to increase every year, which indicates a change in the lifestyle of Indonesian people. This research aims to analyze the attributes that influence coffee purchasing decisions at Kopi Vocational, analyze consumer attitudes towards purchasing coffee at Kopi Vocational, and analyze the performance of Kopi Vocational in fulfilling the attributes that are important to consumers. Data was obtained from 100 respondents using a purposive sampling method (currently purchasing or having consumed). Data analysis uses descriptive methods, attitude scales, the Fishbein method, and IPA method. The results of the research data show that the majority of respondents are women aged between 18-28 years who work as students with an average income of <Rp. 1,000,000.00. The consumer interest and trust index obtained is in a positive classification with a score of 94.99. The attributes of trust in Vocational Coffee that need to be improved are the facilities and the attributes of trust that must be maintained are taste, price, service, and packaging materials.
Co-Authors Assaidah Nurul Fitriyani Fitriyani Fitriyani Irlina Jilani Khairunnisa Salsabilla Manalu, Doni Sahat Tua Muhammad Shafwa Nengri Nengri Situmorang, Nengri Tifany Claudya Siallagan