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All Journal Jurnal Sains Student Research JURNAL ILMIAH PENELITIAN MAHASISWA
Irlina Jilani
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Other

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Preferensi Konsumen Terhadap Atribut Produk Kebab Palestine Uncle Hasan Doni Sahat Tua Manalu; Andini Firannisa; Akhdan Hadi Zahran; Fauziah Zumna Aqilah; Irlina Jilani; Rizky Iswanto
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 3 (2024): Juni
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i3.68

Abstract

. The purpose of this study was to determine consumer preferences for kebab product attributes in Uncle Hasan's Palestine Kebab. The method used in the study is the Fishbein Analysis Method. This study uses 9 product attributes based on literature study references, namely taste, price, product content, size, packaging, service, product quality, product safety and product variations. Based on the results of the study, consumer preferences towards kebab attributes in Uncle Hasan's Palestine Kebab have no negative value. The preference value for the price attribute is 21.47 which is very positive, taste is 19.75 which is very positive, product content is 18.74 which is positive, size is 17.92 which is positive, packaging is 16.23 which is positive, service is 17.99 which is positive, product quality is 20.73 which is very positive, product safety is 20.60 which is very positive and product variation is 17.91 which is positive. The value of consumer preference for Uncle Hasan's Palestine Kebab kebab products as a whole is positive, with a value of 171.34.
Perancangan Ulang Tata Letak Laris Mart dengan Pendekatan Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR) Andya Nabila Arawinda; Muhammad Shafwa; Tifany Claudya Siallagan; Irlina Jilani
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1338

Abstract

Retail trade is experiencing rapid and promising growth among the public, minimarkets are one segment that is growing significantly. This research aims to evaluate the layout of the Laris Mart Store located in Central Bogor District, Indonesia. Data was obtained by interviews and observing facilities in the form of parking, cashier, display room, toilet, employee room, warehouse and ATM. Data analysis uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR). Through observation and data analysis, it was found that warehouse placement has a significant impact on employee work efficiency and customer experience. The results of the research data show that the priority room is the cashier because it has the largest TCR value, namely 131. Next, the order of priority level is the warehouse at 120 and the product display rack at 86. These three facilities must be placed close together to allow buying and selling activities and procurement of retail products by the store. will run more optimally and efficiently.
Co-Authors Akhdan Hadi Zahran Andini Firannisa Andya Nabila Arawinda Fauziah Zumna Aqilah Manalu, Doni Sahat Tua Muhammad Shafwa Rizky Iswanto Tifany Claudya Siallagan