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All Journal ETNIK : Jurnal Ekonomi dan Teknik Journal of Applied Business, Taxation and Economics Reseach
Nurrosidah, Ali
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Exploring the Role of Perceived Value and Customer Attitude in Co-Branding: Impact on Purchase Intention for Somethinc Cosmetics X Bittersweet by Najla Nurrosidah, Ali; Djatmika, Ery Tri; Dewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.365

Abstract

This study explores the effect of co-branding on the purchase intention of collaboration products between Somethinc and Bittersweet by Najla, focusing on perceived value and customer attitude. Using a quantitative approach with data analyzed via PLS-SEM through the SmartPLS 3.2.9 application, the research involved 385 respondents who use Somethinc products. The study supports seven hypotheses regarding investigates how co-branding influences the intention to purchase. Findings indicate that the compatibility of products and brands in co-branding significantly influences consumer purchase intention. Co-branding also positively affects perceived value, with better co-branding leading to higher perceived value among consumers. Additionally, co-branding impacts customer attitude, and both perceived value and customer attitude significantly affect purchase intention for collaboration products. Notably, the direct effect of co-branding on intention to purchase is smaller than the indirect effect through perceived value and customer attitude. This highlights that perceived value and customer attitude are strong intervening variables that moderate the effect of co-branding on intention to purchase. This research provides an understanding that co-branding for different product categories must have compatibility in products, brands, and promotions to target the same segment, so as to increase consumer perceived value and consumer attitudes towards collaboration products, thus influencing consumers to be interested in buying collaboration products.
Work Engagement : A Systematic Literature Review and Bibliometric Analysis Nurrosidah, Ali; Sopiah, Sopiah
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 11 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i11.126

Abstract

Discussion related to work engagement is important for studied in human resource management. Purpose of this research for review studies that discuss work engagement related with other topics such as leadership styles, HRM practice and organizational commitment. Data used a total of 30 articles indexed by Scopus for the 2019-2022 period. This study method uses systematic literature review (PRISMA) and technique analysis with analysis bibliometric using the VOSviewer software. Visualized analysis results through Co-Authorship Co- Occurrence , a quote article most identified through 10 groups citation highest. Showing that work engagement relates with other topics are leadership styles, HRM practice, organizational commitment, behavior psychology and systems work. Studies literature this expected becomes reference for next study regarding work engagement and other relevant variables
Co-Authors Dewi, Titis Shinta Ery Tri Djatmika RWW Sopiah, Sopiah