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All Journal Jurnal SOLMA Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Law, and Education Journal of Applied Business, Taxation and Economics Reseach PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pengabdian Kepada Masyarakat
Dewi, Titis Shinta
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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B2B Marketing Communication Strategies In Increasing Sales: A Systematic Literature Review Rudi, Jupensius; Mubarok, Dimas Hamdan; Ar-Rasyi, Hasna Hamida Alifia; Rahayu, Wening Patmi; Dewi, Titis Shinta
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.600

Abstract

This research is a Systematic Literature Review (SLR) that adopts PRISMA (Preferred Items for Systematic Review and Meta-Analysis) to investigate business-to-business (B2B) marketing communication strategies in increasing sales. Data were obtained from Scopus, Emerald, Wiley, Taylor and Francis. A total of 96 journals were initially identified, but through the application of strict inclusion and exclusion criteria, the number was reduced to 10 journals that served as the focus of the comprehensive review. The results show that B2B marketing through social media is becoming an integral and connected part of organisations, as it not only helps during the sales process but also during the buying process. Social media has the potential to assist B2B organisations in improving their communication capabilities by facilitating knowledge promotion and encouraging engagement through advanced technology.
Exploring the Role of Perceived Value and Customer Attitude in Co-Branding: Impact on Purchase Intention for Somethinc Cosmetics X Bittersweet by Najla Nurrosidah, Ali; Djatmika, Ery Tri; Dewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.365

Abstract

This study explores the effect of co-branding on the purchase intention of collaboration products between Somethinc and Bittersweet by Najla, focusing on perceived value and customer attitude. Using a quantitative approach with data analyzed via PLS-SEM through the SmartPLS 3.2.9 application, the research involved 385 respondents who use Somethinc products. The study supports seven hypotheses regarding investigates how co-branding influences the intention to purchase. Findings indicate that the compatibility of products and brands in co-branding significantly influences consumer purchase intention. Co-branding also positively affects perceived value, with better co-branding leading to higher perceived value among consumers. Additionally, co-branding impacts customer attitude, and both perceived value and customer attitude significantly affect purchase intention for collaboration products. Notably, the direct effect of co-branding on intention to purchase is smaller than the indirect effect through perceived value and customer attitude. This highlights that perceived value and customer attitude are strong intervening variables that moderate the effect of co-branding on intention to purchase. This research provides an understanding that co-branding for different product categories must have compatibility in products, brands, and promotions to target the same segment, so as to increase consumer perceived value and consumer attitudes towards collaboration products, thus influencing consumers to be interested in buying collaboration products.
EXPERIENTIAL MARKETING DAN PEMBENTUKAN LOYALITAS PELANGGAN Ardisa, Chintata; Sutrisno, Sutrisno; Dewi, Titis Shinta
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (770.534 KB) | DOI: 10.21632/perwira.1.1.31-47

Abstract

When a marketer involves Experiential Marketing as a marketing approach to a product or service being sold (Andreani 2007: 7), will affect the increase brand awareness, brand equity, and customer loyalty. Use of experiential marketing to create brand loyal customers to the brand. The purpose of this research is to find out whether the experiential marketing (on sense, feel, think, act and relate) on Yamaha motorcycles affect customer loyalty, partially, simultaneously and know subdominant variable in influencing customer loyalty. Type of this research is quantitative research. The population is Yamaha motorcycle customers in the Yamaha Riders Federation Indonesia (YRFI) community of Malang. Simple random sampling technique be appointed 86 respondents, Test the validity and reliability to know the validity and reliability of the instrument. Data analysis using descriptive analysis technique, a test of classical assumption for multiple linear regression analysis. The results of the study found a positive and significant influence partially between (1) sense, (2) feel, (3) think, (4) act lifestyle (5) Relation to customer loyalty. Also found simultaneous influence between experiential marketing on customer loyalty. The dominant variable is the sub variable of feel.
The Effect of E-Service Quality and E-Trust on E-Loyalty Through E-Satisfaction for Codashop Game Top Up Shop Customers Kasfunnuri, M. Asren; Hermawan, Agus; Dewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i4.370

Abstract

Gaming is an industry that is greatly affected by technological advances. The number of online game players causes the game top up site to grow. This study aims to examine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction in Codashop customers. This study uses the Unified theory of acceptance and use of technology (UTAUT). This research is quantitative research using descriptive and explanatory analysis. The sampling method in this study was a nonprobability sampling method with purposive sampling technique. The number of samples in this study were 267 respondents. The analysis technique in this study is descriptive statistical analysis and inferential analysis (PLS) using SmartPLS 4.0 software. The results of this study indicate that e-service quality has a positive and significant effect on e-loyalty. E-trust has a positive and significant effect on e-loyalty. E-satisfaction has a positive and significant effect on e-loyalty. e-service quality has a positive and significant effect on e-satisfaction. E-trust has a positive and significant effect on e-satisfaction. E-service quality has a positive and significant effect on e-loyalty through e-satisfaction. E-trust has a positive and significant effect on e-loyalty through e-satisfaction
THE ROLE OF BIG DATA IN MARKETING 5.0 : A SYSTEMATIC LITERATURE REVIEW Wati, Sri Sulistiya; Nahdi, Moehammad Robith; Fathonah, Sastiana Mandasari; Rahayu, Wening Patmi; Dewi, Titis Shinta
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.15888

Abstract

In the context of marketing, society 5.0 has major implications that fundamentally change how businesses operate and interact with consumers. In marketing 5.0, the use of big data is crucial; technological developments that influence consumer behavior and increasing market competition necessitate an analysis of consumer habits to facilitate marketers in advertising their products. This research employs the Systematic Literature Review (SLR) method using the Watase Uake application to search for articles published from 2021 to 2024. Previous research indicates that big data and related technologies significantly impact marketing and business strategies, enhancing sales prediction accuracy, boosting company profits, and generating innovative digital content. Keywords: Bigdata; Digital Marketing; Systematic Literature Review
PELATIHAN PEMBUATAN KONTEN PROMOSI PRODUK UNGGULAN MAHASISWA PPG WIRAUSAHA UNTUK MENINGKATKAN OMSET PENJUALAN DI MARKET PLACE Suharsono, Naswan; Dewi, Titis Shinta; Hidayat, Rachmad; W, Rayie Tarianie
Jurnal Pengabdian Kepada Masyarakat Vol.1,No.2,Oktober 2024
Publisher : Perkumpulan Dosen Program Hibah Indonesia (PDPHI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jpkm.v1i2.111

Abstract

Usaha mencetak guru wirausaha baru melalui Lembaga pendidikan tinggi sudah gencar dilakukan dalam dua dasawarsa terakhir sejalan dengan dinamika kehidupan masyarakat global. Akan tetapi, kenyataan juga membuktikan bahwa belum banyak guru-pengusaha yang berhasil memanfaatkan peluang bisnis. Hasil kajian realitas lapangan tampak makin perlunya media alternatif penerapan IPTEKS yang bisa diarahkan pada upaya pembentukan kemampuan pemasaran produk wirausaha baru yang mandiri, tangguh, dan peka terhadap lingkungan sekitarnya. Kemandirian itu ditandai dengan kemampuan mengelola usaha yang bertumpu pada kekuatan dari dalam diri sendiri, sedangkan kepekaan ditandai dengan menempatkan diri sebagai bagian dari masyarakat madani yang menjunjung tinggi nilai-nilai moral dan etika bisnis sesuai dengan ajaran agama dan kepercayaan yang dianut para peserta. Persoalan mendasar yang dihadapi para mitra mahasiswa pemilik usaha rintisan adalah bagaimana meningkatkan volume pemasaran dan harga produk industri dengan memanfaatan jaringan pemasaran online untuk meningkatkan penjualan produk-produk unggulan para pengrajin dari rumah-rumah produksi masing- masing langsung ke buyers mereka di dalam dan luar negeri. Terbatasnya kemampuan perusahaan mengakses pasar dalam dan luar negeri dikarenakan adanya hambatan regulasi, saluran-saluran distribusi dan sejumlah kemampuan SDM sehingga melemahkan posisi tawar produk-produk unggulan. Metode yang digunakan dalam pelaksanaan pengabdian “Pelatihan Pembuatan Konten Promosi Produk Unggulan Mahasiswa PPG Wirausaha untuk Meningkatkan Omset Penjualan di Market Place” antara lain: 1) ceramah; 2) tanya jawab; 3) praktek, dan 4) pendampingan. Hasil kegiatan pengabdian kepada masyarakat yang telah dilakukan diketahui: 1) peserta sudah memiliki pemahaman terkait kesiapan dalam mengembangkan bahan promosi produk unggulan yang dimiliki; 2) peserta sudah memiliki pengetahuan dan pemahaman tentang berbagai peluang lingkungan bisnis; dan 3) peserta sudah memiliki pengetahuan dan pemahaman dalam menerapkan prinsip-prinsip dasar manajemen bisnis dan pemasaran produk unggulan di tempat IPTEKS untuk meningkatkan volume penjualan; dan 4) peserta sudah memiliki kemampuan dalam pembuatan desain konten promosi produk
Pengembangan Strategi Pemasaran Inklusif bagi Komunitas Penyandang Disabilitas di Banyuwangi: Pendekatan Partisipatif dan Berkelanjutan Muhammad, Naufal Dzakwana; Dewi, Titis Shinta; Wiludjeng, Ita Prihatining; Saputro, Priangga Eko
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20942

Abstract

Background: Pembangunan ekonomi inklusif menjadi prioritas dalam mewujudkan Tujuan Pembangunan Berkelanjutan (TPB), khususnya Tujuan 8 tentang pekerjaan layak dan pertumbuhan ekonomi. Namun, penyandang disabilitas di Indonesia masih menghadapi tantangan yang signifikan dalam mengakses peluang ekonomi produktif akibat keterbatasan modal, minimnya keterampilan manajerial, dan rendahnya literasi kewirausahaan. Penelitian ini bertujuan untuk meningkatkan kapasitas Persatuan Penyandang Disabilitas Indonesia (PPDI) Kabupaten Banyuwangi dalam mengembangkan strategi pemasaran berbasis konsep Segmenting, Targeting, Positioning (STP) dan bauran pemasaran 4P. Metode: Metode yang digunakan adalah Participatory Action Learning System (PALS) yang mengintegrasikan asesmen partisipatif, pelatihan interaktif, dan perumusan rencana tindak lanjut melalui rencana aksi. Hasil: Hasil kegiatan menunjukkan bahwa 30% warga telah membentuk usaha mandiri, sedangkan 70% lainnya telah bergabung dalam usaha kolektif. Oleh karena itu, pelatihan difokuskan pada penciptaan ide produk, diferensiasi, dan penyusunan mini-roadmap pengembangan usaha. Dampak nyata dari kegiatan ini adalah peningkatan pemahaman peserta tentang strategi diferensiasi, tumbuhnya pola pikir kewirausahaan, dan terbentuknya mekanisme tindak lanjut berupa grup komunikasi daring (WhatsApp) yang berfungsi sebagai media pendampingan berkelanjutan. Dalam praktiknya terdapat peserta yang sukses mengisi lembar kerja untuk bisa ditindak lanjuti proses selanjutnya. Kesimpulan: Pendampingan berkelanjutan disaranakn melalui manajemen produksi dan perluasan kemitraan.
Co-Authors Agus Hermawan Ar-Rasyi, Hasna Hamida Alifia Ardisa, Chintata Ery Tri Djatmika RWW Fathonah, Sastiana Mandasari Kasfunnuri, M. Asren Mubarok, Dimas Hamdan Muhammad, Naufal Dzakwana Nahdi, Moehammad Robith Naswan Suharsono Nurrosidah, Ali Rachmad Hidayat Rudi, Jupensius Saputro, Priangga Eko Sutrisno, Sutrisno W, Rayie Tarianie Wati, Sri Sulistiya Wening Patmi Rahayu Wiludjeng, Ita Prihatining