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All Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review
Triani, Santi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Influence Of Price Perception And Service Quality On Repurchase Intention Of Grabbike (Survey on UNPER Students Using GrabBike Transportation Services) Triani, Santi; Askolani; Arif
Journal of Law, Social Science, and Management Review Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i1.87

Abstract

This study aims to determine the simultaneous and partial influence of price perception and service quality on Grabbike consumer repurchase intention. The research method used is quantitative with a survey approach to 100 respondents at the University of Perjuangan students who have used Grabbike. The type of data used is primary data and secondary data. The analysis technique used is multiple regression using SPSS version 25. Based on the results of this study, it shows that price perception and service quality simultaneously have a positive and significant effect on repurchase intention. Price perception partially has a significant effect on repurchase intention and service quality partially has a significant effect on repurchase intention of Grabbike users at the University of Perjuangan Tasikmalaya students.
The Influence Of Price Perception And Service Quality On Repurchase Intention Of Grabbike (Survey On UNPER Students Using Grabbike Transportation Services): Triani, Santi; Askolani, Askolani; Arif, Arif
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.86

Abstract

This study aims to determine the simultaneous and partial influence of price perception and service quality on Grabbike consumer repurchase intention. The research method used is quantitative with a survey approach to 100 respondents at the University of Perjuangan students who have used Grabbike. The type of data used is primary data and secondary data. The analysis technique used is multiple regression using SPSS version 25. Based on the results of this study, it shows that price perception and service quality simultaneously have a positive and significant effect on repurchase intention. Price perception partially has a significant effect on repurchase intention and service quality partially has a significant effect on repurchase intention of Grabbike users at the University of Perjuangan Tasikmalaya students.
Co-Authors arif Arif Arif Askolani Askolani Askolani, Askolani