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All Journal Jurnal Manajemen dan Ekonomi Kreatif Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
M. Ikhwan Maulana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Motivasi Dan Lingkungan Kerja Terhadap Kinerja Perawat Pada Bidang Perawatan Dan UGD Di Puskesmas Mamasa Tirza Juita; M. Ikhwan Maulana; Uhud Darmawan Natsir; Abdi Akbar Idris; Muh. Ilham Wardhana Haeruddin
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.227

Abstract

This study aims to determine the influence of motivation on nurse performance, the influence of the work environment on nurse performance and the influence of motivation and the work environment on nurse performance in the nursing and ER fields at the Mamasa Community Health Center. The type of data used in this research is quantitative data obtained from questionnaires distributed and related to the problem being studied with a sample size of 44 people. The research results show that the motivation variable has a significant level of 0.000, which is smaller than 0.05 with a coefficient value of 0.465 indicating that the influence given is positive on the independent variable. The work environment variable has a significance level of 0.000 with a coefficient value of 0.0448 indicating that the influence given is positive on the independent variable
Analisis Segmentation, Targeting, Dan Positioning (STP) Terhadap Pembelian Pada Restoran Mbak Daeng Abdesir Suriansyah; M. Ikhwan Maulana; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin; M. Ichwan Musa
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 3 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i3.847

Abstract

Segmentation, Targeting, and Positioning (STP) Analysis of Purchases at Mbak Daeng Abdesir Restaurant. Thesis Management Study Program, Faculty of Economics and Business, Makassar State University Supervised by Muhammad Ikhwan Maulana and Zainal Ruma. This study aims to determine the effect of segmentation, targeting, and positioning (STP) on purchases at Mbak Daeng Abdesir Restaurant. This research variable consists of segmentation, targeting and positioning as independent variables, purchase as the dependent variable. This type of research is quantitative associative in nature. The data collection technique was carried out by distributing questionnaires to consumers. The data analysis technique uses multiple regression with the help of SPSS software version 27. The results of this study indicate that Segmentation and Targeting have a positive and significant effect on purchases partially. Meanwhile, Positioning has no effect on purchases. However, simultaneously Segmentation, Targeting, and Positioning (STP) have a positive and significant effect on purchases at Mbak Daeng Abdesir Restaurant.
Co-Authors Abdi Akbar Idris M. Ichwan Musa Suriansyah Tirza Juita Zainal Ruma