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All Journal Jurnal Manajemen dan Ekonomi Kreatif Advokasi Hukum & Demokrasi
Angelia Laksana
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Humanities Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Other

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The Influence of Celebrity Influencers' Credibility and Online Customer Reviews on Purchase Intention: The Mediating Role of Consumer Attitudes Angelia Laksana; Irantha Hendrika; Gladys Greselda Gosal
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.516

Abstract

This study aims to analyze the influence of celebrity influencers' credibility and online customer reviews on purchase intention, with consumer attitudes as a mediator. The research employs a quantitative approach, utilizing a questionnaire distributed via Google Forms to 160 Gen Z respondents in Surabaya. Results indicate that celebrity influencers' credibility significantly impacts consumer attitudes and purchase intention directly and indirectly through consumer attitudes. Similarly, online customer reviews have a significant impact on purchase intention directly and indirectly through consumer attitudes. The findings highlight the importance for businesses to strategically leverage credible influencers and encourage positive online reviews to enhance consumer attitudes and drive purchase intentions.
Konflik Kepentingan Ekonomi Politik dalam Perdagangan Daging Ayam: Studi Kasus Antara Indonesia dan Brasil Felicia Margaret; Angelia Laksana; Yolanda Yuliani; Ivana Cindi Lydia Wuwung; Deisiree Maria; Leony Ghuusbertha; Linsepda Limbong
Advokasi Hukum & Demokrasi (AHD) Vol. 3 No. 1 (2025): Advokasi Hukum & Demokrasi (AHD)
Publisher : Sekolah Tinggi Ilmu Hukum (STIH) Prof Gayus Lumbuun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61234/ahd.v2i2.82

Abstract

The chicken meat import dispute between Brazil and Indonesia serves as a clear example of tensions in international trade, involving procedural differences and protectionist policies. Indonesia, as the world’s second-largest Muslim population, applies strict requirements such as halal labeling and general prohibitions on products that do not meet certain standards. Conversely, Brazil, as a major chicken meat exporter, seeks to reduce trade barriers by opposing procedures such as the positive list and import licensing, which are considered burdensome. This study aims to analyze the procedural conflict in the trade dispute and its impact on the trade relations between the two countries. The research method employed is a literature review using a normative approach, focusing on the analysis of trade regulations, import policies, reports, and related official documents. The findings indicate that Indonesia successfully upheld procedures focusing on consumer protection and food safety, while Brazil won claims related to administrative procedures that were deemed burdensome and non-transparent. Thus, while both countries have legitimate interests, these procedural differences can create barriers to global trade, requiring a diplomatic approach and constructive dialogue to seek a fair solution for both parties. The resolution of this prolonged dispute is expected to provide valuable insights for future international trade policies.
Co-Authors Deisiree Maria Felicia Margaret Gladys Greselda Gosal Irantha Hendrika Ivana Cindi Lydia Wuwung Leony Ghuusbertha Linsepda Limbong Yolanda Yuliani