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All Journal Jurnal Manajemen EKOBIMA Ekonomi Bisnis dan Manajemen
Indriani Pratami, Eggi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Fungsi Kepemimpinan, Budaya Kerja, Kompetensi dan Motivasi Terhadap Kinerja Pegawai Sekertariat Dprd Indriani Pratami, Eggi; Subarkah, Cici
EKOBIMA Vol. 2 No. 1 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2024
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i1.1949

Abstract

Tujuan penelitian ini untuk mengetahui, menganalisis dan mengkaji pengaruh, baik secara simultan maupun parsial, dari Fungsi Kepemimpinan, Budaya Kerja, Kompetensi dan Motivasi terhadap Kinerja Pegawai Sekertariat DPRD di Kota Bandung. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif, metode penelitian yang digunakan descriptive survey dan explanatory survey. Dalam penelitian ini yang menjadi sampel adalah pegawai sekertariat DPRD di Kota Bandung sebanyak 50 orang pegawai. Metode analisis dalam penelitian ini menggunakan analisis Jalur (Path Analysis). Hasil penelitian menyimpulkan bahwa terdapat pengaruh yang signifikan dari Fungsi Kepemimpinan, Budaya Kerja, Kompetensi dan Motivasi terhadap Kinerja Pegawai Pada Sekertariat DPRD Kota Bandung
The Role of Location Accessibility and Servicescape in Shaping Customer Satisfaction and Loyalty: Evidence from Traditional Food Microenterprise Yudha Tama, Firgiawan; Helmy Kusuma, Mochamad; Wilar Mahinda, Razan; Alifianti Rusyana, Vivin; Citra Paramita, Zhafira; Indriani Pratami, Eggi; Rafdinal, Wahyu
Jurnal Manajemen Vol. 15 No. 2 (2025): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/zgpk9831

Abstract

This study investigates how location accessibility and the quality of the physical service environment (servicescape) shape perceived value for money, customer satisfaction, and customer loyalty within traditional micro-scale culinary businesses, particularly warung soto.The intensifying competition in the food industry has increased the importance of creating meaningful dining experiences, making both spatial accessibility and environmental design crucial determinants of customer evaluations. A quantitative research design was employed by distributing an online questionnaire to 100 individuals who had previously visited a warung soto. The data were analyzed using the SEM-PLS approach via SmartPLS 4.0 to assess measurement validity, construct reliability, and the structural relationships among variables. The findings reveal that both location accessibility and servicescape exert significant positive effects on perceived value for money and customer satisfaction. Furthermore, perceived value for money enhances customer satisfaction but does not directly lead to customer loyalty, indicating that positive value perceptions must be accompanied by satisfying experiences to encourage repeat patronage. In contrast, customer satisfaction emerged as the strongest predictor of customer loyalty, emphasizing that a consistently positive dining experience is essential for building long-term commitment. Overall, the study highlights the strategic importance of enhancing accessibility, improving physical service environments, and ensuring pleasant customer experiences to strengthen perceived value and foster loyalty within traditional micro food enterprises. Future research is encouraged to broaden the scope of variables and contexts to enrich insights into consumer behavior in the culinary sector.
Co-Authors Alifianti Rusyana, Vivin Citra Paramita, Zhafira Helmy Kusuma, Mochamad Rafdinal, Wahyu Subarkah, Cici Wilar Mahinda, Razan Yudha Tama, Firgiawan