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All Journal SEIKO : Journal of Management & Business IIJSE
Fachry, Emir
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Economics, Econometrics & Finance Social Sciences

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The Decision to Choose Elderly Residence Based on the Implementation of Servicescape and Elderly Lifestyle Through Brand Image Fachry, Emir; Farradia, Yuarry; Hannan, Sufrin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5656

Abstract

This study aims to analyze the influence of lifestyle and servicescape on the decision to choose senior housing through brand image. The research method uses a quantitative method using a survey technique. The population used in this study were customers of the RUKUN Senior Living senior housing. The sampling technique is a saturated sample technique with a sample size of 80 respondents. The analysis technique used is descriptive statistical analysis and Structural Equation Modeling (SEM) using Smart PLS 3.0 software. The results of the study show that Lifestyle has a positive and significant effect on brand image (β 0.331, T-value 2.437, P-value 0.015), Servicescape has a positive and significant effect on brand image (β 0.301, T-value 2.530, P-value 0.011), Lifestyle has a positive and significant effect on purchasing decisions (β 0.285, T-value 2.514, P-value 0.012), Servicescape has a positive and significant effect on purchasing decisions (β 0.193, T-value 2.465, P-value 0.014), Brand Image has a positive and significant effect on purchasing decisions (β 0.547, T-value 5.840, P-value 0.000), Lifestyle has a positive and significant effect on purchasing decisions through brand image (β 0.185, T-value 2.235, P-value 0.025), servicescape has a positive and significant effect on purchasing decisions through brand image (β 0.165, T-value 2.347, P-value 0.025).
Pemberdayaan UMKM Melalui Inovasi Digital Marketing Berbasis Kearifan Lokal Mahdi, Uteng; Listyaningtyas, Dewi; Fachry, Emir; Mustopa, Said; Yusnita, Nancy
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10442

Abstract

UMKM merupakan pilar vital perekonomian Indonesia dengan kontribusi besar terhadap PDB dan penyerapan tenaga kerja. Namun, di era Revolusi Industri 4.0, sektor ini menghadapi tantangan kompleks, seperti rendahnya literasi digital, keterbatasan infrastruktur, dan kapasitas manajerial. Di sisi lain, meningkatnya preferensi konsumen terhadap nilai-nilai budaya lokal membuka peluang strategis. Penelitian ini bertujuan untuk menganalisis secara teoretik-konseptual implementasi inovasi digital marketing yang berpadu dengan kearifan lokal sebagai strategi pemberdayaan UMKM. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan eksploratori melalui wawancara, observasi, dan analisis dokumentasi. Hasil kajian mengidentifikasi berbagai tantangan dan menawarkan solusi strategi implementasi bertingkat—mulai dari level korporat, bisnis, hingga fungsional—serta pemanfaatan beragam platform digital seperti website, media sosial, dan e-commerce. Simpulan penelitian menegaskan bahwa integrasi antara digital marketing dan kearifan lokal dapat menciptakan diferensiasi produk, memperluas jangkauan pasar, meningkatkan daya saing, dan pada akhirnya menjamin keberlanjutan usaha UMKM dalam jangka panjang, dengan dukungan kebijakan yang koheren dari seluruh pemangku kepentingan.
Co-Authors Farradia, Yuarry Listyaningtyas, Dewi Mahdi, Uteng Mustopa, Said Sufrin Hannan yusnita, nancy