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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Surabaya Dental Therapist Journal
Kusumaningrum, Nadila
Unknown Affiliation
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Public Health

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KNOWLEDGE ABOUT MAINTENANCE OF DENTAL AND ORAL HYGIENE USING COUNSELING MEDIA MYSTERY BOX SNAKE LADDER GAME (Study on Class IV and V Student of SD Praja Mukti Surabaya in 2024): PENGETAHUAN TENTANG PEMELIHARAAN KEBERSIHAN GIGI DAN MULUT MENGGUNAKAN MEDIA PENYULUHAN MYSTERY BOX SNAKE LADDER GAME (Studi Pada Siswa Kelas IV dan V SD Praja Mukti Surabaya Tahun 2024) Kusumaningrum, Nadila
SURABAYA DENTAL THERAPIST JOURNAL Vol. 3 No. 1 (2025): Februari
Publisher : Poltekkes Kemenkes Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36568/sdtj.v3i1.35

Abstract

One way to improve health is to maintain oral hygiene. The mouth has more functions than just being a way for food to enter, and not many people are aware of the need to maintain oral hygiene. The problem of this research is the high debris index rate for students in grades IV and V at SD Praja Mukti Surabaya, namely 1.96, which is in the bad category. The aim of this research is to determine students' knowledge about maintaining oral hygiene using the mystery box snake ladder game. This type of research is descriptive research. The target of this research was students in grades IV and V of SD Praja Mukti Surabaya, totaling 47 students. The data collection method uses a questionnaire sheet. Results of research on the knowledge of students in grades IV and V of SD Praja Mukti Surabaya regarding maintaining oral hygiene using the mystery box snake ladder game counseling media in the good category.
The Influence of Service Quality and Sales Promotion on Repurchase Intention through Customer Satisfaction as an Intervening Variable (A Case Study on Guardian Consumers in the Greater Bekasi Area) Kusumaningrum, Nadila; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1503

Abstract

The increasing competition in Indonesia’s health and beauty retail sector has raised concerns regarding inconsistent service quality and promotional discrepancies that negatively impact customer trust and loyalty. This study aims to examine the influence of service quality and sales promotion on repurchase intention, with customer satisfaction as a mediating variable. The research focuses on Guardian retail consumers in the Greater Bekasi area. Employing a descriptive quantitative approach, data were collected from 200 respondents using a convenience sampling technique and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both service quality and sales promotion significantly and positively affect customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a mediating role in the relationship between service quality, sales promotion, and repurchase intention. These findings highlight the critical role of customer experience in strengthening repurchase behavior and suggest that companies should invest in improving both service quality and promotional strategies to foster customer loyalty in a competitive retail landscape.
Co-Authors Monoarfa, Terrylina Arvinta Sadat, Andi Muhammad