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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JAE (Jurnal Akuntansi dan Ekonomi) JE (Journal of Empowerment) Jurnal Industri Pariwisata International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Education, Social Studies, And Management (IJESSM) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Monoarfa, Terrylina Arvinta
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Design and Development of Web-based Commerce for SMEs in East Jakarta S., Dedi Purwana E.; Monoarfa, Terrylina Arvinta; Febrilia, Ika
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 6 No 1 (2022): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.006.1.09

Abstract

This activity is a “Design and Development of a Web-Commerce-based Strategy for Promotion of Micro, Small and Medium Enterprises for SMEs in the East Jakarta Region.” This is motivated by various obstacles experienced by SMEs when they are not sufficiently competitive with competitors in the market. The disruptive era has driven changes in various aspects of life, including market behavior. It is undeniable that business digitization plays a very important role in business activities. For this reason, this program aims to make SMEs especially those in the East Jakarta area able to be competitive through the designed Web-Commerce, which is named lapaksenggol.com. The lapaksenggol.com web-commerce is a promotional media that can be used optimally by SMEs in the East Jakarta area to make it easier to expand market share and get closer to consumers. In addition, in the long term, the existence of lapaksenggol.com Web-Commerce will increase consumer awareness of the existence of SMEs, build networking with other business units, and increase market confidence in SMEs. As a result of the collaboration with the East Jakarta Regional Cooperative, SMEs and Trade Sub-Department, the soft launching of the lapaksenggol.com web-commerce was carried out on June 22, 2021, and the socialization of lapaksenggol.com to SMEs in East Jakarta on August 19, 2021.
Development of Web-based Commerce Lapaksenggol.com as a Medium of Promotion and Marketing for SMEs in East Jakarta Purwana, Dedi; Monoarfa, Terrylina Arvinta; Febrilia, Ika
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 7 No. 1 (2023): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.007.1.12

Abstract

The situation during Covid-19 requires businesspeople to adapt to existing conditions and survive in an industry. It should be realized that not all SMEs have the same digital literacy, so it needs support from various parties to provide understanding and assistance to improve the skills of SMEs in utilizing digital platforms in business activities. The contribution of Lapaksenggol.com in community service activities to the Jakarta SMEs group (Jakpreneur), which is under the guidance of the East Jakarta Sub-Department of Trade, Industry, Cooperatives and SMEs is in its second year, where through this proposal, the team seeks to improve service quality by developing the service features of the Lapaksenggol.com website. The workshop was carried out for six months, starting from April to September 2022. Considering the Covid-19 pandemic, various activities will be implemented face-to-face (on the network) through Zoom. The results obtained from the socializations are the introduction of the Lapaksenggol.com marketplace and provided understanding to SMEs about the importance of doing social media advertising, managing finances in business activities, and introducing the SIAPIK application to support the business activities of SMEs in East Jakarta.
Green Beauty Loyalty: Investigating the Role of Perceived Value, Product Quality, and Customer Satisfaction in Environmentally Friendly Cosmetic Products Mawaddah, Difa Anna; Suhud, Usep; Monoarfa, Terrylina Arvinta
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.276

Abstract

The purpose of this research is to determine the influence of perceived value, product quality on customer satisfaction and customer trust to build customer loyalty in environmentally friendly cosmetic products. This quantitative research method collects data through questionnaires. A total of 255 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly cosmetic products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 23 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand perceived value and product quality have a positive and significant effect on customer satisfaction and customer trust. Apart from that, customer satisfaction and customer trust have a positive and significant effect on customer loyalty.
BOOSTING LOCAL SKINCARE SALES: THE POWER OF CONTENT MARKETING, INFLUENCERS, AND ELECTRONIC WORD OF MOUTH (E-WOM) Salsabila, Audrey Safa; Wibowo, Setyo Ferry; Monoarfa, Terrylina Arvinta
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 3 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0503.06

Abstract

This study examines the influence of content marketing, influencer endorsement, and electronic word of mouth on purchase intention of local skincare products among Generation Z in Jabodetabek. In the digital era, the rapid development of information and communication technology has changed business and marketing strategies, creating new opportunities and challenges. This study involved 250 respondents who were active users of the TikTok social media platform and had been exposed to local skincare product marketing content. Data analysis was conducted using the Structural Equation Model (SEM) method. The results showed that content marketing and electronic word of mouth had a positive and significant effect on purchase intention, while influencer endorsement had no significant effect. These findings highlight the importance of an effective digital marketing strategy in attracting consumer interest and providing insight for companies in developing more adaptive and innovative marketing strategies amidst increasingly fierce competition.
KEBERALIHAN PERILAKU KONSUMEN DALAM BERBELANJA DENGAN MENGGUNAKAN MARKETPLACE Akbar, Alfito Aditya; Rizan , Mohamad; Monoarfa, Terrylina Arvinta
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis keberalihan perilaku konsumen dalam berbelanja menggunakan marketplace di DKI Jakarta, yang merupakan salah satu daerah dengan pertumbuhan pengguna marketplace yang signifikan. Dengan pendekatan kuantitatif, penelitian ini mengumpulkan data melalui kuesioner yang disebarkan kepada 160 responden yang memenuhi kriteria tertentu, yaitu berdomisili di Jakarta, berusia 17-50 tahun, dan aktif menggunakan marketplace. Hasil penelitian menunjukkan bahwa tingkat keberalihan perilaku konsumen dari belanja konvensional ke marketplace termasuk dalam kategori sangat tinggi, dengan rata-rata nilai efektivitas peralihan mencapai 90%. Analisis data mengungkapkan bahwa dimensi push, yang mencakup kenyamanan, waktu yang dikeluarkan, dan kebersihan, berperan penting dalam mendorong konsumen untuk beralih. Selain itu, dimensi pull, yang diukur dengan kemudahan akses, manfaat yang dirasakan, dan nilai yang dirasakan, juga berkontribusi signifikan terhadap keputusan konsumen untuk menggunakan marketplace. Dimensi mooring, yang meliputi biaya peralihan dan upaya yang dikeluarkan, menunjukkan bahwa konsumen merasa lebih mudah untuk beralih ke sistem belanja online. Pembahasan dari hasil penelitian ini menekankan bahwa keberalihan perilaku konsumen dipengaruhi oleh berbagai faktor yang saling terkait. Responden merasakan keefektifan yang tinggi dalam berbelanja melalui marketplace dibandingkan dengan metode konvensional, menunjukkan bahwa marketplace tidak hanya menawarkan kemudahan tetapi juga nilai tambah bagi konsumen. Data dalam penelitian ini sangat efektif menggambarkan kondisi perilaku konsumen, dengan proporsi responden yang memberikan tanggapan positif terhadap penggunaan marketplace mencapai lebih dari 90%. Penelitian ini memberikan wawasan bagi pelaku usaha dalam merumuskan strategi pemasaran yang lebih efektif dan relevan dengan kebutuhan konsumen di era digital.
Analisis Theory of Planned Behavior terhadap Intensi Pembelian Produk Laptop Ramah Lingkungan Saputra, Farhan; Rizan, Mohamad; Monoarfa, Terrylina Arvinta
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24958

Abstract

Perubahan perilaku konsumen ke arah yang lebih ramah lingkungan semakin penting seiring meningkatnya kerusakan lingkungan global. Namun, banyak konsumen menghadapi kendala dalam memutuskan pembelian produk ramah lingkungan, terutama pada produk elektronik seperti laptop. Penelitian ini bertujuan untuk menganalisis pengaruh Product Knowledge, Perceived Consumer Effectiveness dan Social Media Marketing terhadap Green Purchase Intention, dengan Attitude sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan individu yang mengetahui keberadaan laptop ramah lingkungan Laptop Acer Aspire Vero. Populasi penelitian adalah masyarakat di wilayah Jabodetabek, dengan sampel sebanyak 250 responden. Data dikumpulkan melalui survei menggunakan kuesioner dan dianalisis menggunakan perangkat lunak SPSS 27 untuk analisis deskriptif serta LISREL 8.8 untuk Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima Product Knowledge, Perceived Consumer Effectiveness dan Social Media Marketing berpengaruh signifikan terhadap Green Purchase Intention, baik secara langsung maupun melalui mediasi Attitude. Rekomendasi penelitian ini mencakup penguatan strategi pemasaran hijau melalui peningkatan edukasi konsumen terkait produk ramah lingkungan, pengoptimalan promosi pada media sosial, dan penciptaan konten yang mampu membangun sikap positif terhadap produk. Dengan strategi tersebut, perusahaan dapat meningkatkan kesadaran dan niat pembelian konsumen terhadap produk ramah lingkungan
Transformasi Pembelajaran melalui Kelas Digital untuk Meningkatkan Prestasi Siswa di Sekolah Dasar Rahmi, Rahmi; Suhud, Usep; Monoarfa, Terrylina Arvinta; Sholikhah, Sholikhah; Ekajaya, Tresno; Faslah, Roni; Suherdi, Suherdi; Aulia, Indah Putri; Kusdickayati, Aliya Desy
JE (Journal of Empowerment) Vol 5, No 2 (2024): DESEMBER
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v5i2.4736

Abstract

Abstrak Di era society 5.0, digitalisasi menjadi aspek vital dalam pengembangan pendidikan. Namun, ketimpangan akses teknologi di daerah pedesaan, seperti di Nepal, memperlebar kesenjangan pendidikan. Sekolah Dasar Subhakamana di Nepal menghadapi tantangan terkait keterbatasan perangkat teknologi, sumber daya pembelajaran, serta rendahnya keterampilan pendidik dalam mengintegrasikan teknologi ke dalam kurikulum. Untuk mengatasi tantangan ini, pengabdian masyarakat yang dilakukan oleh Fakultas Ekonomi Universitas Negeri Jakarta bertujuan untuk meningkatkan kompetensi pendidik melalui penyediaan perangkat keras digital dan modul pembelajaran interaktif. Kegiatan sosialisasi diselenggarakan dengan pendekatan Technology Acceptance Model (TAM) untuk memperkenalkan teknologi pendidikan yang mudah digunakan dan bermanfaat bagi proses pembelajaran. Hasil analisis kebutuhan menunjukkan perlunya pelatihan berbasis teknologi dan dukungan finansial untuk implementasi teknologi. Setelah kegiatan, para pendidik melaporkan peningkatan kepercayaan diri dalam menggunakan teknologi, dan SD Subhakamana berhasil mengintegrasikan proyektor serta fasilitas internet untuk memperkaya pengalaman belajar siswa. Program ini diharapkan menjadi model bagi sekolah-sekolah lain dalam penerapan pendidikan berbasis teknologi, yang dapat mengurangi kesenjangan pendidikan antara daerah perkotaan dan pedesaan serta mempersiapkan siswa untuk menghadapi tantangan era digital.AbstractIn the era of society 5.0, digitalisation has become a vital aspect in the development of education. However, unequal access to technology in rural areas, such as in Nepal, widens the education gap. Subhakamana Primary School in Nepal faces challenges related to limited technology devices, learning resources, and low educator skills in integrating technology into the curriculum. To overcome these challenges, community service conducted by the Faculty of Economics, State University of Jakarta aims to improve educators' competencies through the provision of digital hardware and interactive learning modules. Socialisation activities were organised using the Technology Acceptance Model (TAM) approach to introduce educational technology that is easy to use and beneficial to the learning process. The results of the needs analysis indicated the need for technology-based training and financial support for technology implementation. After the activity, educators reported increased confidence in using technology, and SD Subhakamana successfully integrated projectors and internet facilities to enrich students' learning experience. The programme is expected to serve as a model for other schools in the implementation of technology-based education, which can reduce the education gap between urban and rural areas and prepare students to face the challenges of the digital era.
UNDERSTANDING ONLINE PURCHASE INTENTION THROUGH ATTRACTIVENESS OF INFLUENCER, BRAND IMAGE, AND PRICE DISCOUNT STRATEGIES Triyani, Winny Viola; Wibowo, Setyo Ferry; Monoarfa, Terrylina Arvinta
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 3 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0503.16

Abstract

This study aims to examine how attractiveness of social media influencers influence online purchase intention and brand image, brand image influence online purchase intention and price discount influence online purchase intention of Wardah products in Jabodetabek area. This study uses a quantitative method with a purposive sampling technique. Respondents in this study were 200 of female Wardah users in Jabodetabek area. The data analysis technique used structural equation modeling (SEM) with AMOS 24 software. The results demonstrated that: (1) attractiveness of social media influencers had positive and significant influence on online purchase intention, (2) attractiveness of social media influencers had positive and significant influence on brand image, (3) brand image had positive and significant influence on online purchase intention, (4) price discount had positive and significant influence on online purchase intention of Wardah products in Jabodetabek area.
PENGARUH CITRA DESTINASI WISATA DAN PENGALAMAN BERWISATA TERHADAP INTENSI MENGUNJUNGI KEMBALI PADA WISATAWAN OBYEK WISATA PEMANDIAN AIR PANAS GUNUNG TORONG KABUPATEN PANDEGLANG Noerhanifati, Sabila; Griandini, Dientje; Monoarfa, Terrylina Arvinta
Jurnal Industri Parawisata Vol 3 No 1 (2020): Jurnal Industri Pariwisata JULY 2020
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v3i1.46

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh citra destinasi wisata dan pengalaman berwisata yang tak terlupakan terhadap intensi mengunjungi kembali pada wisatawan Obyek Wisata Pemandian Air Panas Gunung Torong. Metode yang digunakan dalam penelitian ini adalah metode survei. Data yang digunakan dalam penelitian ini merupakan data kuantitatif dengan analisis data menggunakan path analysis dengan SPSS versi 24. Populasi dalam penelitian ini adalah seluruh wisatawan Obyek Wisata Pemandian Air Panas Gunung Torong. Pengambilan sampel pada penelitian ini menggunakan metode Purposive Sampling. Sampel yang berhasil dijangkau dalam penelitian ini berjumlah 150 wisatawan Obyek Wisata Pemandian Air Panas Gunung Torong. Dalam uji koefisien determinasi variable keseluruhan dapat diketahui bahwa nilai Rsquare adalah 0,874. Hasil yang didapat dari penelitian ini adalah: (1) Terdapat pengaruh positif dan signifikan citra destinasi wisata terhadap intensi mengunjungi kembali. (2) Terdapat pengaruh positif dan signifikan keterikatan citra destinasi wisata terhadap pengalaman berwisata yang tak terlupakan. (3) Terdapat pengaruh positif dan signifikan pengalaman berwisata yang tak terlupakan terhadap intensi mengunjungi kembali. (4) Terdapat pengaruh positif dan signifikan citra destinasi wisata terhadap intensi mengunjungi kembali melalui pengalaman berwisata yang tak terlupakan.
Analisis Faktor-Faktor yang Membentuk Niat Penggunaan Berkelanjutan pada Pengguna Aplikasi Marketplace Nofia Khoirunnisa; Wolor, Christian Wiradendi; Monoarfa, Terrylina Arvinta
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p81-96

Abstract

Advances in technology and internet access have made people more likely to make online purchases. This is also what drives the popularity of online shopping applications such as Shopee to increase the likelihood of users making purchases on an ongoing basis. In this situation, Shopee has the challenge of maintaining increased user sustainability by addressing several factors that are thought to have an impact on the sustainability of using the Shopee application. The purpose of this study is to identify the characteristics of Shopee application users, to analyze the behavior of Shopee application users, and to analyze what factors can shape the intention of continuous use in Shopee application users. This research uses a descriptive quantitative approach using a survey method. this research was analyzed using descriptive analysis techniques. In this study, descriptive analysis includes respondent profiles and data. In addition, in analyzing the data, this study uses the Exploratory Factor Analysis (EFA) analysis method approach using SPSS 30 software. The results of the study found that one main factor was formed that influenced the intention to continue using the Shopee application users in Jabodetabek. This factor is the intention to continue using the Shopee application. This factor reflects the dimensions of satisfaction, benefits, convenience, trust, and service performance perceived by users. This single factor is explained by an eigenvalue of 10.047 which explains 66.978% of the total variance which then influences their intention to continue using it.
Co-Authors Akbar, Alfito Aditya Alamsyah, Muhammad Fikri Aulia, Indah Putri Aziz, Sumayyah Berutu , Meta Bara Christian Wiradendi Wolor Dientje Griandini, Dientje Ekajaya, Tresno Ika Febrilia Kusdickayati, Aliya Desy Kusumaningrum, Nadila Kusumaningtyas, Daru Putri Mawaddah, Difa Anna Mohamad Rizan Noerhanifati, Sabila Nofia Khoirunnisa Osly Usman Purwana E.S., Dedi Putra, Prakasta Karisma Rahmi Rahmi Rizan , Mohamad Roni Faslah Sadat, Andi Muhammad Sadjadah, Aisyah Nur Salsabila, Audrey Safa Saputra, Farhan Sasmita Dewi, Amelia Setyo Ferry Wibowo Sholikhah, Sholikhah Suherdi Suherdi, Suherdi Triyani, Winny Viola Usep Suhud Zendrato, Bernadus Orudu Richard