Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Abdi Masyarakat Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Rahmadanti, Adisya Resti
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Abdi Masyarakat

 1 
Digital Transformation of MSMEs through the Application of Generative AI in Branding Strategy Baskara, Dominggo Bayu; Aditasari, Krisnayanti; Rahmadanti, Adisya Resti
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8980

Abstract

This community service program aims to enhance the knowledge and skills of MSME actors in utilizing Generative Artificial Intelligence (Generative AI) to strengthen branding strategies in the digital era. The training was held offline on May 16, 2025, at Telkom University Surabaya Campus, attended by 25 MSMEs fostered by Telkom CDC Witel Suramadu. The implementation method adopted a learning by doing approach, focusing on prompt engineering using ChatGPT to produce product visuals, social media content calendars, and business slogans. Evaluation results show that participants found the material highly relevant to their needs (average score 4.63), easy to understand (4.56), and expressed strong interest in similar future programs (4.75). These findings indicate that hands-on training using a single AI platform can significantly improve MSMEs’ digital readiness, especially in marketing and visual communication. The program also fostered ethical awareness regarding AI use. This initiative contributes to community-based digital transformation and has strong potential for broader replication.
Making Modules and Workshops on Product Photo Techniques for Optimization Digital marketing in MSMEs assisted by Telkom CDC Rahmadanti, Adisya Resti; Putri, Sekar Widyasari; Yesa, Caesareano Lafado; Naufal, Hayu Faiz; Alauddin, Fakhri; Akbari, Ryan; Olivia, Tracy; Prayoga, Denise Sinartan; Destiwardhani, Anggun
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8428

Abstract

Technology development is the key to the success of this era's industry. As the backbone of the country's economic growth, MSME players are required to be able to make creations and innovations in developing their businesses in order to maintain their existence. On the one hand, technological advances will help MSMEs to innovate, but on the other hand, technological advances cause MSMEs to lag behind in running their business, especially in the marketing sector if MSMEs are unable to use this technology. In the midst of the onslaught of technology and trends that are developing at this time, unfortunately not all MSME players can easily get access to learn about technological developments and trends to be applied in their business. Many MSMEs still do not know how to implement existing technology for their business development. Of course this can be a big obstacle for MSME players in the digital business era. For example, MSME players assisted by Telkom CDC (Community Development Center) are trying to switch from conventional marketing to digital marketing with social media and websites, but buyer interest is still very low because the product photos they display are so simple that they look unattractive. In food products, the photos displayed cannot make potential consumers interested in trying (cannot cause impulsive buying). From the existing problems, the purpose of this community service is to empower MSMEs in terms of technology utilization through product photo training. One introduction to digital technology that can be easily implemented to support marketing is through the application of digital marketing tools such as product photos. The result of the training provided is that MSMEs are able to maximize digital marketing carried out through social media, e-commerce and websites with attractive product photos that attract consumers to see social media from MSMEs.  
Co-Authors Akbari, Ryan Alauddin, Fakhri CAESAREANO LAFADO YESA Destiwardhani, Anggun Dominggo Bayu Baskara Krisnayanti Aditasari Naufal, Hayu Faiz Olivia, Tracy Prayoga, Denise Sinartan Sekar Widyasari Putri Sri Herliana