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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Business and Finance Journal Abdi Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat eProceedings of Management Journal of Citizen Research and Development
Olivia, Tracy
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Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Strategic Implementation of Social Media for Kampung Inggris Betang Itah: Enhancing Engagement and Reach Nugraha, Richard Ferry; Amalia, Novika; Marcelino, Riandi; Olivia, Tracy; Teresa, Yulia
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 1 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i1.12444

Abstract

This community service project aims to increase public awareness of the existence of Kampung Inggris Betang Itah in Palangka Raya, Central Kalimantan, as a means to support the English learning opportunity for the local community. By applying the ABCD approach, this project aims to develop the potential in the Kampung Inggris Betang Itah community, addressing challenges such as limited English tutor volunteers, a low number of students, and low exposure to the community. The first activity of the project was carried out by applying a 30-day content plan through Instagram, while the second gave training to the public relations team of Kampung Inggris Betang Itah regarding copywriting and social media management. The results show a significant increase in content engagement and reach, such as likes, comments, messages, and the number of audiences seeing the content. It also includes the number of Instagram followers, new students, and English tutor volunteers. Moreover, the public relations team of Kampung Inggris Betang Itah also had a good perception of the copywriting and social media management training.
Analisis Efektivitas Pengawasan Pemilu Dalam Mencegah dan Menanggulangi Kecurangan: Studi Kasus Pemilihan Umum di Indonesia Kao, Ryan Adam; Dewi, Sari; Lawwin, Jay; Natasyha, Natasyha; Leen, May; Kerrine, Kerrine; Herman, Herman; Angel, Inne Dasilva; Olivia, Tracy; Sofia, Sofia; Gilbert, Kerdion; Angelline Ng, Sherly; Khairunnisa, Indah; Tioputra, Louis Cedric; Fernando, Nelson; Christopher, Christopher; Febriana, Liony; Saputra, Jacky
Journal of Citizen Research and Development Vol 1, No 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v1i2.3550

Abstract

Penelitian ini menganalisis efektivitas pengawasan Pemilu di Indonesia dalam mencegah dan menanggulangi kecurangan, dengan fokus pada studi kasus Pemilihan Umum di Indonesia. Menggunakan pendekatan kualitatif dengan desain studi kasus, penelitian ini mengeksplorasi perkembangan, tantangan, dan inovasi dalam pengawasan Pemilu. Hasil penelitian menunjukkan peningkatan kapasitas deteksi pelanggaran oleh Bawaslu, namun juga mengungkapkan persistensi kecurangan yang sistematis. Tantangan utama meliputi kompleksitas geografis, perkembangan teknologi informasi dan media sosial, serta politisasi lembaga pengawas. Inovasi seperti sistem pelaporan online dan kolaborasi multi-stakeholder menunjukkan potensi untuk meningkatkan efektivitas pengawasan. Studi kasus di Surabaya membuktikan bahwa integrasi teknologi dan partisipasi masyarakat dapat secara signifikan meningkatkan efektivitas pengawasan Pemilu. Penelitian ini menyimpulkan bahwa meskipun ada perkembangan positif, pengawasan Pemilu di Indonesia masih memerlukan penyempurnaan berkelanjutan untuk menghadapi dinamika politik dan teknologi yang terus berubah. Rekomendasi meliputi penguatan kapasitas teknologi, optimalisasi kolaborasi multi-stakeholder, dan pengembangan strategi pengawasan berbasis konteks lokal.
Analisis Kelayakan Ekonomi Produk Ergonomic Pet Harness (Studi Kasus: Birkin Pet) Olivia, Tracy; Bayu Baskara, Dominggo; Yuniar Rochmah, Wachda
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan jenis usaha kecil yang memberikan sumbangan signifikan terhadap perkembangan ekonomi di Indonesia. Salah satu sektor UMKM yang turut andil dalam pertumbuhan perekonomian adalah industri pakaian hewan bernama Birkin Pet dengan produknya yang bernama Ergonomic Pet Harness. Ergonomic Pet Harness merupakan tali kekang pelindung tubuh hewan peliharaan yang didesain menjadi busana sesuai dengan standar ergonomi. Ergonomic Pet Harness berencana untuk melakukan pengembangan produk dengan menambahkan fitur teknologi berupa GPS Tracker. Tujuan penelitian ini adalah untuk menganalisis kelayakan ekonomi Ergonomic Pet Harness ketika ditambahkan fitur GPS Tracker dengan mempertimbangkan aspek teknis, aspek pasar, dan aspek finansial. Penelitian yang dilakukan merupakan penelitian kualitatif deskriptif, yaitu menekankan pada penelitian fenomena. Analisis kelayakan dianalisis dari aspek finansial dengan mempertimbangkan aspek pasar dan teknis. Data pasar diperoleh dengan menggunakan metode estimasi ukuran pasar TAM, SAM, dan SOM. Hasil estimasi menunjukkan bahwa TAM sebesar 4,8 juta pemilik kucing dengan ukuran global, SAM sebesar 1,248 juta pemilik kucing dengan data ukuran Indonesia, dan SOM sebesar 12.480 pemilik kucing dengan data Indonesia. Aspek teknis dianalisis untuk menentukan jumlah karyawan, alat dan bahan, serta lokasi yang dibutuhkan. Hasil penelitian menunjukkan bahwa adopsi GPS Tracker pada Ergonomic Pet Harness layak dilakukan apabila memperoleh NPV sebesar Rp 52.366.342 dengan IRR 24%. Periode pengembalian modal diperoleh pada tahun kelima. Peningkatan nominal tersebut dapat dicapai jika Ergonomic Pet Harness terjual sebanyak 2.220 buah pada tahun pertama dan mengalami peningkatan penjualan sebesar 15% setiap tahunnya. Ergonomic Pet Harness akan layak untuk dijual jika ambang batasnya adalah kenaikan gaji secara keseluruhan sebesar 3,5%, penurunan margin keuntungan sebesar 3,5%, dan penurunan pendapatan sebesar 2,7%. Jika melebihi ambang batas tersebut, bisnis akan mengalami kerugian atau tidak layak. Kata Kunci- analisis kelayakan, analisis sensitivitas, ergonomi, IRR, NPV
Making Modules and Workshops on Product Photo Techniques for Optimization Digital marketing in MSMEs assisted by Telkom CDC Rahmadanti, Adisya Resti; Putri, Sekar Widyasari; Yesa, Caesareano Lafado; Naufal, Hayu Faiz; Alauddin, Fakhri; Akbari, Ryan; Olivia, Tracy; Prayoga, Denise Sinartan; Destiwardhani, Anggun
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8428

Abstract

Technology development is the key to the success of this era's industry. As the backbone of the country's economic growth, MSME players are required to be able to make creations and innovations in developing their businesses in order to maintain their existence. On the one hand, technological advances will help MSMEs to innovate, but on the other hand, technological advances cause MSMEs to lag behind in running their business, especially in the marketing sector if MSMEs are unable to use this technology. In the midst of the onslaught of technology and trends that are developing at this time, unfortunately not all MSME players can easily get access to learn about technological developments and trends to be applied in their business. Many MSMEs still do not know how to implement existing technology for their business development. Of course this can be a big obstacle for MSME players in the digital business era. For example, MSME players assisted by Telkom CDC (Community Development Center) are trying to switch from conventional marketing to digital marketing with social media and websites, but buyer interest is still very low because the product photos they display are so simple that they look unattractive. In food products, the photos displayed cannot make potential consumers interested in trying (cannot cause impulsive buying). From the existing problems, the purpose of this community service is to empower MSMEs in terms of technology utilization through product photo training. One introduction to digital technology that can be easily implemented to support marketing is through the application of digital marketing tools such as product photos. The result of the training provided is that MSMEs are able to maximize digital marketing carried out through social media, e-commerce and websites with attractive product photos that attract consumers to see social media from MSMEs.  
Analysis of Public Opinion on the Jakarta Metro as a Solution to Congestion in Jakarta Rochmah, Wachda Yuniar; Aulia, Darlin; Olivia, Tracy; Fransiska, Vagnes Angela
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 3 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i3.6370

Abstract

The Indonesian government has taken various steps to overcome congestion in the city of Jakarta, including efforts to improve existing public transportation and the construction of new transportation systems such as Mass Rapid Transportation (MRT) Jakarta. The development of public transportation, such as the Jakarta MRT, has an effect on the level of satisfaction and social quality of its users, creating perceptions that reflect satisfaction and loyalty. Nowadays, people express their opinions and perceptions about products or services not only directly but also through social media. Therefore, it is important to understand public perceptions regarding the quality of MRT Jakarta services, especially with the existence of e WOM which is spread on social media and can be a determining factor in decisions to use MRT Jakarta services. The data used for this analysis comes from public opinion on Twitter social media in March-April 2019, namely the first month of the release of MRT Jakarta. The data processing method used is Sentiment Analysis with Orange software. The results of this research show that from all the data, there were 1045 positive tweets, 110 negative tweets and 1430 neutral tweets. This shows that opinions regarding MRT Jakarta at the start of its release were dominated by positive and neutral e-WOM, thus depicting public satisfaction with MRT Jakarta as higher than their dissatisfaction.
FEASIBILITY ANALYSIS OF THE ERGONOMIC PET HARNESS FASHION INDUSTRY REVIEW MARKET, VALUE, AND FINANCIAL ASPECTS Nasution, Anita Hakim; Baskara, Dominggo Bayu; Hidayat, Alifiansyah Arrizqy; Olivia, Tracy; Salsabila, Anindya Salwa; Mahfud, Rifqi Arif
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.7905

Abstract

This study aims to analyze the business feasibility of ergonomic pet harnesses in Indonesia from market, product value, and financial aspects. With the growing number of pet owners in Indonesia, pet harness products have become a crucial necessity for those who prioritize safety and comfort. This study utilizes capital budgeting methods, including Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) analysis, to assess financial feasibility. To achieve a return above the Minimum Attractive Rate of Return (MARR) of 13%, annual sales must target at least 2,119units at a price of Rp211,125 per unit, with sales growth of 10% per year. BirkinPet targets sales of 2,200 units per year, making this plan feasible, with a projected NPV of Rp72,175,425, an IRR of 32%, and a payback period in the 5th year. The study results show that the business is feasible with sales projections exceeding the minimum target. Recommendations include expanding the market through digital marketing strategies and enhancing product innovation.
Co-Authors Akbari, Ryan Alauddin, Fakhri Alifiansyah Arrizqy Hidayat Angel, Inne Dasilva Angelline Ng, Sherly Anita Hakim Nasution CAESAREANO LAFADO YESA Christopher Christopher Darlin Aulia Destiwardhani, Anggun Dominggo Bayu Baskara Febriana, Liony Fernando, Nelson Fransiska, Vagnes Angela Gilbert, Kerdion Jayawarsa, A.A. Ketut Kao, Ryan Adam Kerrine, Kerrine Khairunnisa, Indah Lawwin, Jay Leen, May Mahfud, Rifqi Arif Marcelino, Riandi Natasyha, Natasyha Naufal, Hayu Faiz Novika Amalia Prayoga, Denise Sinartan Rahmadanti, Adisya Resti Richard Ferry Nugraha Salsabila, Anindya Salwa Saputra, Jacky Sari Dewi Sekar Widyasari Putri Sofia Sofia, Sofia Teresa, Yulia Tioputra, Louis Cedric Wachda Yuniar Rochmah