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p-Index From 2020 - 2025
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All Journal Community Engagement and Emergence Journal (CEEJ) Journal Abdimas Paspama Service
Lenta Friska Purba
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Public Health

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Analisis Kinerja Keuangan Terhadap Probilitas Kuangan Perusahaan Tahun 2020 – 2023 Pasaribu, Vina; Lenta Friska Purba; Doroty Iren Br bukit; Ciptani indah Yanti Hia; Aminuddin
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8528

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh rasio-rasio keuangan terhadap profitabilitas pada perusahaan Starbucks yang berada di bawah naungan PT Mitra Adiperkasa Tbk selama empat tahun terakhir. Variabel-variabel keuangan yang dianalisis mencakup Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Equity (ROE), Return on Assets (ROA), Operating Profit Margin (OPM), dan Earning Per Share (EPS). Hasil penelitian menunjukkan bahwa seluruh variabel tersebut memiliki pengaruh positif dan signifikan secara parsial terhadap rasio profitabilitas perusahaan. Temuan ini mengindikasikan bahwa kinerja keuangan perusahaan Starbucks secara konsisten dipengaruhi oleh efisiensi operasional dan kemampuan dalam menghasilkan laba bersih dari total penjualan maupun aset yang dimiliki. Implikasi dari hasil ini memperkuat pentingnya pengelolaan rasio keuangan sebagai indikator utama dalam pengambilan keputusan manajerial dan strategi peningkatan profitabilitas
Developing Marketing Strategies for Student Entrepreneurship Products at SMA Negeri 1 Karo to Improve Economic Independence and Business Skills Jamaluddin, Jamaluddin; Lenta Friska Purba; Dede Ansyari Guci; Renny Lubis; Susan Novrini
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

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Abstract

This community service program aims to develop effective marketing strategies for students' entrepreneurial products at SMA Negeri 1 Karo, with the goal of increasing their economic independence and entrepreneurial skills. This activity includes mentoring and assisting students in identifying potential markets for their products, as well as providing training in practical marketing techniques, including branding, social media promotion, and sales strategies. With an emphasis on developing marketing knowledge and entrepreneurial skills, this initiative is designed to empower students to manage and develop their own businesses, ultimately supporting their personal growth and future career opportunities. The program is expected to not only enhance students' business insights but also foster an entrepreneurial spirit and independence, preparing them to face the challenges of the modern economic landscape.
Co-Authors Aminuddin Ciptani indah Yanti Hia Dede Ansyari Guci Doroty Iren Br bukit Jamaluddin Jamaluddin Pasaribu, Vina Renny Lubis Susan Novrini