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All Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Lenta Friska Purba
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science

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Analisis Kinerja Keuangan Terhadap Probilitas Kuangan Perusahaan Tahun 2020 – 2023 Pasaribu, Vina; Lenta Friska Purba; Doroty Iren Br bukit; Ciptani indah Yanti Hia; Aminuddin
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8528

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh rasio-rasio keuangan terhadap profitabilitas pada perusahaan Starbucks yang berada di bawah naungan PT Mitra Adiperkasa Tbk selama empat tahun terakhir. Variabel-variabel keuangan yang dianalisis mencakup Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Equity (ROE), Return on Assets (ROA), Operating Profit Margin (OPM), dan Earning Per Share (EPS). Hasil penelitian menunjukkan bahwa seluruh variabel tersebut memiliki pengaruh positif dan signifikan secara parsial terhadap rasio profitabilitas perusahaan. Temuan ini mengindikasikan bahwa kinerja keuangan perusahaan Starbucks secara konsisten dipengaruhi oleh efisiensi operasional dan kemampuan dalam menghasilkan laba bersih dari total penjualan maupun aset yang dimiliki. Implikasi dari hasil ini memperkuat pentingnya pengelolaan rasio keuangan sebagai indikator utama dalam pengambilan keputusan manajerial dan strategi peningkatan profitabilitas
Consumer Purchase Intention toward Contemporary Coffee Products: the Effect of Price, Promotion, and Service Quality (Study at Kopi Kenangan Mantan) Fachru Sabrina Aulia Br. Ginting; Elysia, Elysia; Lenta Friska Purba; Yan Raja David Hamonangan Damanik
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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Abstract

This study examines consumer purchase intention toward contemporary coffee products through the influence of price, promotion, and service quality, with a specific focus on the Kopi Kenangan Mantan menu. A quantitative approach with an explanatory research design was applied. The research was conducted at Kopi Kenangan Medan, involving 100 respondents who had purchased products from Kopi Kenangan. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that price has a positive and significant effect on consumer purchase intention, indicating that consumers consider price suitability, affordability, and perceived value before making a purchase. Promotion also has a positive and significant effect, suggesting that digital promotions, discounts, vouchers, and attractive marketing campaigns can increase consumer interest in buying the product. In addition, service quality positively and significantly affects purchase intention, showing that fast service, employee friendliness, order accuracy, and transaction convenience contribute to a positive consumer experience. Simultaneously, price, promotion, and service quality significantly influence consumer purchase intention. These findings indicate that consumer interest in purchasing the Kopi Kenangan Mantan menu is shaped by the combination of perceived price fairness, effective promotional strategies, and satisfactory service quality.
The Influence of Commitment, Loyalty, and Work Environment on Employee Performance at the Election Supervisory Body of North Sumatra Province Rafles Alexander Simanjuntak; Felicya Tiopan; Nicky Haitmen; Lenta Friska Purba; Nasib, Nasib
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 03 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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Abstract

This study examines the factors that influence employee performance at the Bawaslu of North Sumatra Province, an institution with high work pressure in maintaining election integrity. The main focus of this study is to see the extent to which commitment, loyalty, and work environment impact staff productivity. Using quantitative methods with multiple linear regression analysis, the results of the study revealed three important points Commitment & Loyalty: Employees who have a high sense of attachment and dedication are proven to work far beyond the established standards. Work Environment: Physical facilities and a supportive work atmosphere greatly help employees complete complex supervisory tasks. Simultaneous Impact: Together, these three factors contribute greatly to organizational effectiveness. To increase public trust and maintain election transparency, the North Sumatra Bawaslu (Elections Supervisory Agency) needs to strengthen its internal culture and improve work facilities. By maintaining staff commitment and comfort, the agency can remain professional and resilient in the face of challenging election oversight dynamics.
Co-Authors Aminuddin Ciptani indah Yanti Hia Doroty Iren Br bukit Elysia, Elysia Fachru Sabrina Aulia Br. Ginting Felicya Tiopan Nasib Nicky Haitmen Pasaribu, Vina Rafles Alexander Simanjuntak Yan Raja David Hamonangan Damanik