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This Author published in this journals
All Journal Community Engagement and Emergence Journal (CEEJ) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Lenta Friska Purba
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science

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Analisis Kinerja Keuangan Terhadap Probilitas Kuangan Perusahaan Tahun 2020 – 2023 Pasaribu, Vina; Lenta Friska Purba; Doroty Iren Br bukit; Ciptani indah Yanti Hia; Aminuddin
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8528

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh rasio-rasio keuangan terhadap profitabilitas pada perusahaan Starbucks yang berada di bawah naungan PT Mitra Adiperkasa Tbk selama empat tahun terakhir. Variabel-variabel keuangan yang dianalisis mencakup Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Equity (ROE), Return on Assets (ROA), Operating Profit Margin (OPM), dan Earning Per Share (EPS). Hasil penelitian menunjukkan bahwa seluruh variabel tersebut memiliki pengaruh positif dan signifikan secara parsial terhadap rasio profitabilitas perusahaan. Temuan ini mengindikasikan bahwa kinerja keuangan perusahaan Starbucks secara konsisten dipengaruhi oleh efisiensi operasional dan kemampuan dalam menghasilkan laba bersih dari total penjualan maupun aset yang dimiliki. Implikasi dari hasil ini memperkuat pentingnya pengelolaan rasio keuangan sebagai indikator utama dalam pengambilan keputusan manajerial dan strategi peningkatan profitabilitas
THE EFFECT OF WORK MOTIVATION, WORK DISCIPLINE, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT AGHARA COFFEE ROASTER Novita Br. Simanjuntak; Ewi Br. Sihombing; Galli Kurnia Dinda; Lenta Friska Purba; Yan Raja David Hamonangan Damanik
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19970157

Abstract

This study aims to determine and analyze the influence of work motivation, work discipline and job satisfaction on employee performance at Aghara Coffee Roaster. This type of research uses quantitative research. The research sample was 30 respondents. The data analysis method used multiple linear regression analysis. Based on the results of the t hypothesis test, it can be concluded that work motivation has a significant effect on employee performance with a calculated tvalue of 3.797> ttable 2.055 and a significance value of 0.000 < 0.05, work discipline has a significant effect on employee performance with a calculated tvalue of 2.303 > ttable 2.055 and a significance value of 0.030 < 0.05 and job satisfaction has a significant effect on employee performance with a calculated tvalue of 3.341> ttable 2.055 and a significance value of 0.003 < 0.05. Based on the results of the F hypothesis test, it can be concluded that simultaneously/together work motivation, work discipline and job satisfaction have an effect on employee performance with an Fcount value of 28.508 > Ftable 2.975 and a significance value of 0.000 < 0.05. Based on the analysis of the coefficient of determination, the coefficient of determination or Adjusted R-Square value of 0.740 or 74% of work motivation, work discipline and job satisfaction has an effect on employee performance, while 26% is the influence of other variables that did not participate in this study.
Consumer Purchase Intention toward Contemporary Coffee Products: the Effect of Price, Promotion, and Service Quality (Study at Kopi Kenangan Mantan) Fachru Sabrina Aulia Br. Ginting; Elysia, Elysia; Lenta Friska Purba; Yan Raja David Hamonangan Damanik
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines consumer purchase intention toward contemporary coffee products through the influence of price, promotion, and service quality, with a specific focus on the Kopi Kenangan Mantan menu. A quantitative approach with an explanatory research design was applied. The research was conducted at Kopi Kenangan Medan, involving 100 respondents who had purchased products from Kopi Kenangan. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that price has a positive and significant effect on consumer purchase intention, indicating that consumers consider price suitability, affordability, and perceived value before making a purchase. Promotion also has a positive and significant effect, suggesting that digital promotions, discounts, vouchers, and attractive marketing campaigns can increase consumer interest in buying the product. In addition, service quality positively and significantly affects purchase intention, showing that fast service, employee friendliness, order accuracy, and transaction convenience contribute to a positive consumer experience. Simultaneously, price, promotion, and service quality significantly influence consumer purchase intention. These findings indicate that consumer interest in purchasing the Kopi Kenangan Mantan menu is shaped by the combination of perceived price fairness, effective promotional strategies, and satisfactory service quality.
Co-Authors Aminuddin Ciptani indah Yanti Hia Doroty Iren Br bukit Elysia, Elysia Ewi Br. Sihombing Fachru Sabrina Aulia Br. Ginting Galli Kurnia Dinda Novita Br. Simanjuntak Pasaribu, Vina Yan Raja David Hamonangan Damanik