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All Journal Journal of Economic, Bussines and Accounting (COSTING) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Journal of Management and Bussines (JOMB) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Husnayain Business Review Mount Hope Global Economic Journal Mount Hope Management International Journal Jurnal Medika: Medika Abdimas Paspama
Dede Ansyari Guci
Universitas Prima Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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EXPLORATORY FACTOR ANALYSIS (EFA) OF PERFORMANCE OF SMES Dede Ansyari Guci -
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 2 No. 2 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v2i2.1589

Abstract

Performance of SMEs in Indonesia has been a lot of research on previous study. The objective of this research is to develop an idea for calculate performance of SMEs. As many as 100 respondents of pilot test of  SME players in Medan, Indonesia. The validation method aimed at validating the parameters  which  calculate each of the constructs by statitiscally determining that the sample is adequate, using KMO and barlett’s test to confirm the effectiveness of the data for multivariate statistical analysis, validating the calculation requirements as applicable to performance of SMEs adept. The result show that the data is valid and reliable design.
The Factors of Risk Management Effect at Slope Construction Site Puspa Liza Ghazali; Dede Ansyari Guci; Eni Noreni Mohammad Zain; Hamidah Che Abdul x Hamid; Roslida Abdul Razak; Juliana Arifin; Sharifah Arni Syed Jaaffar; Norizan Remli
Husnayain Business Review Vol. 2 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v2i2.323

Abstract

Purpose – Products originated from cocoa are globally popular. Therefore there is an economic significance in developing the cocoa-based industry. Indonesia, as one of the countries having good quality cocoa specimens, should benefit from this commodity. However, the cocoa-based industry has not contributed much to Indonesia’s GDP. Thus, this paper seeks to understand Indonesia’s cocoa industry’s position within the cocoa industry’s global value chain and any difficulties that prevent the cocoa-based industry from flourishing in Indonesia. Approach - This paper drew from the literature on the cocoa industry in Indonesia and the cocoa global value chain. Findings - This research shows that Indonesia’s underdeveloped cocoa industry lacks an understanding of Indonesia’s cocoa value in the global value chains. This lack of understanding is prevalent in the Indonesian economic bureaucracy and local cocoa industrial actors’ perspective. Novelty – In the study of political economy, the optimization of economic benefits can be achieved through good synergy in political policies to support the achievement of maximum value added for a leading commodity in a country. When the synergy among the stakeholders is optimal, the implemented regulations can be adequately implemented.
Analisis Faktor Eksploratori (EFA) Dari Kinerja UKM Di Medan Jaka Permana; Dede Ansyari Guci
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 1 (2024): Artikel Riset Maret 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i1.3682

Abstract

Kinerja UKM di Indonesia telah banyak diteliti pada penelitian sebelumnya. Tujuan dari Penelitian ini bertujuan untuk mengembangkan ide untuk menghitung kinerja UKM. Sebanyak 100 responden untuk uji coba pelaku UKM di Medan, Indonesia. Metode validasi bertujuan untuk memvalidasi parameter yang menghitung masing-masing konstruksi dengan menentukan secara statistik bahwa sampelnya memadai, menggunakan Uji KMO dan Uji Barlett untuk memastikan efektivitas data untuk analisis statistik multivariat, memvalidasi persyaratan perhitungan yang berlaku untuk kinerja UKM. Hasilnya menunjukkan bahwa data tersebut valid dan dapat diandalkan desainnya.
Analisis Pengaruh Digital Marketing dan Dukungan Pemerintah terhadap Kesuksesan UMKM di Kota Medan Felicia Felicia; Jevkin Jevkin; Dede Ansyari Guci; Puspa Liza Ghazali
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.8644

Abstract

This research aims to analyze the influence of digital marketing and government support on the success of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research method used involved a survey of MSME owners as well as quantitative data analysis to measure the level of influence of digital marketing and government support. The research results show that there is a positive relationship between effective digital marketing strategies and the level of success of MSMEs. Apart from that, government support, both in the form of policies and facilities, also has a significant positive impact on the development of MSMEs in Medan City. The conclusions of this research emphasize the importance of integrating effective digital marketing strategies and government support in improving the performance and competitiveness of MSMEs, as well as providing a basis for developing policies that support the growth of the MSME sector at the local level. Keywords: Digital Marketing, Government Support, Success
THE INFLUENCE OF WORK DISCIPLINE AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT THE STARTUP COMPANY SI CEPAT Felix Lim; Stefanus William Wongkar; Dede Ansyari Guci; Puspa Liza Ghazali; Efendy Salim
Mount Hope Economic Global Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i2.470

Abstract

Si Cepat is a startup company specializing in logistics and delivery services. The company faces issues with declining employee performance, low work discipline, and incomplete implementation of situational leadership. This study aims to examine the impact of Work Discipline and Leadership Style on Employee Performance at Si Cepat. The research uses a quantitative approach with an associative method. The population consists of 361 employees, with a sample of 190 employees. The model applied is multiple linear regression. The results indicate that Work Discipline and Leadership Style have an impact on Employee Performance at Si Cepat.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN BERBELANJA DI BRASTAGI SUPERMARKET Dede Ansyari Guci; Alric Alric; Darwin Darwin; Puspa Liza Ghazali
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.8862

Abstract

Brastagi Supermarket is located in the heart of Medan and many consumers come to shop at this supermarket. The purpose of this study was to determine and examine the effect of service quality and product quality on customer satisfaction when shopping at Brastagi Supermarket. This research uses a quantitative approach. The type of research used is quantitative, the sampling technique for Brastagi Supermarket and Slovin amounted to 225 consumers and the sample of this study amounted to 144. The model used is multiple linear regression. The result is that service quality affects customer satisfaction at Brastagi Supermarket, product quality affects customer satisfaction at Brastagi Supermarket. Service quality and product quality affect customer satisfaction at Brastagi Supermarket.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN GAYA KEPEMIMPINAN SITUASIONAL TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA KANTOR DESA MAILEPPET, KECAMATAN SIBERUT SELATAN, KABUPATEN KEPULAUAN MENTAWAI Alan Fernando; Rosita Bangun; Dede Ansyari Guci
Mount Hope Management International Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.633

Abstract

This study aims to provide empirical evidence of the influence of transformational leadership style and situational leadership style on employee performance, with job satisfaction as a mediating variable at the Maileppet Village Office, South Siberut District, Mentawai Islands Regency. This research adopts a quantitative approach, with data analysis conducted using Path Analysis through the SPSS version 29 program. The results of the study indicate that: 1). Transformational leadership style has a positive and significant effect on employee performance. 2). Situational leadership style has a positive and significant effect on employee performance. 3). Transformational leadership style has a positive and significant effect on job satisfaction. 4). Situational leadership style has a positive and significant effect on job satisfaction. 5). Job satisfaction has a positive and significant effect on employee performance. 6). Transformational leadership style has a positive and significant effect on employee performance with job satisfaction as a mediating variable. 7). Situational leadership style has a positive and significant effect on employee performance with job satisfaction as a mediating variable.
Hubungan Faktor Penilaian Kesesuaian Produk, Komisi Penjualan Dan Karakteristik Pemilihan Mitra/Partner Affiliate Terhadap Kualitas Layanan Affiliator Marketer Pada Aplikasi Belanja Online Keavy Melinda Farandi; Angeline; Dede Ansyari Guci; Puspa Liza Ghazali
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8060

Abstract

Di Indonesia, platform daring mulai muncul pada tahun 1994 dengan hadirnya IndoNet sebagai pelopor. Perkembangan ini semakin pesat, terutama pada awal tahun 2020, ketika transaksi bisnis berbasis daring meningkat sekitar 33% dengan nilai transaksi yang sangat besar, dan tren ini terus berlangsung hingga sekarang. Platform daring menawarkan berbagai fitur, termasuk promosi menarik yang dirancang untuk mendorong konsumen agar tetap berbelanja menggunakan aplikasi tersebut. Dalam konteks pemasaran afiliasi, kualitas layanan menjadi faktor utama yang sangat diperhatikan oleh para pelaku afiliasi. Populasi penelitian yang digunakan dalam studi ini mencakup seluruh pelaku pemasaran afiliasi di platform belanja daring, meskipun jumlah pastinya tidak diketahui. Karena populasi yang tidak pasti atau bersifat bias, jumlah sampel ditentukan menggunakan rumus Lemeshow dengan tingkat kesalahan 10%, yang menghasilkan total 96 sampel. Metode pengambilan sampel yang diterapkan adalah accidental sampling, di mana pelaku afiliasi yang ditemui secara kebetulan akan diikutsertakan sebagai bagian dari sampel penelitian. Hasil dari penelitian ini menunjukkan bahwa kesesuaian produk memberikan pengaruh signifikan terhadap kualitas layanan pelaku pemasaran afiliasi. Selain itu, besaran komisi penjualan juga berdampak pada kualitas layanan. Faktor lain, seperti karakteristik pemilihan mitra, turut memengaruhi kualitas layanan para pelaku afiliasi. Secara keseluruhan, kesesuaian produk, komisi penjualan, dan karakteristik pemilihan mitra memberikan kontribusi terhadap peningkatan kualitas layanan pelaku pemasaran afiliasi.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN PADA PORDUK SKINCARE DI KECAMATAN MEDAN SUNGGAL Julianus Deni Cristanto; Dede Ansyari Guci; Puspa Liza Ghazali
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.14666

Abstract

Meningkatnya kebutuhan akan produk skincare di Kota Medan dipengaruhi oleh harga dan kualitas produk, yang memainkan peran penting dalam membangun loyalitas konsumen dan strategi pemasaran yang efektif. Tujuan penelitian ini untuk melihar pengaruh harga dan kualitas produk terhadap loyalitas konsumen pada produk skincare. Penelitian ini menggunakan metode regresi linier berganda dengan menggunakan 100 sampel.Hasil dari penelitian ini memperlihakan bawah harga secara parsial berpengaruh positif dan signifikan terhadap loyalitas konsumen, kemudian pada kualitas produk secara parsial berpengaruh positif dan signifikan terhadap loyalitas konsumen. Pada uji simultan memperlihatkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas konsumen pada produk skincare di Kota Medan Kesimpulan penelitian ini menunjukkan bahwa harga dan kualitas produk skincare berpengaruh positif dan signifikan terhadap loyalitas konsumen di Kota Medan, baik secara parsial maupun simultan. Hal ini menekankan pentingnya harga yang kompetitif dan kualitas produk yang baik dalam membangun loyalitas konsumen.
Peningkatan Kesejahteraan Psikologis Kelompok Tani dan Karang Taruna Desa Sementara Kecamatan Pantai Cermin Kabupaten Serdang Bedagai Sabrini Mentari Rezeki; Rina Mirza; Nurvica Sari Perangi- angin; Dede Ansyari Guci; Andry Admaja Tarigan
Jurnal Medika: Medika Vol. 5 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/4pjpbj98

Abstract

Kesejahteraan psikologis (psychological well-being) merupakan aspek penting dalam mendukung kualitas hidup masyarakat, terutama bagi kelompok yang terlibat dalam aktivitas sosial dan ekonomi seperti kelompok tani dan karang taruna. Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman, kapasitas psikologis, serta keterampilan regulasi emosi anggota Kelompok Tani Cempaka II dan Karang Taruna Desa Sementara, Kecamatan Pantai Cermin, Kabupaten Serdang Bedagai. Metode kegiatan meliputi psikoedukasi, ceramah, diskusi, pendampingan konseling, asesmen psikologis, dan intervensi psikososial. Materi yang diberikan mencakup psychological well-being, kemandirian, pengambilan keputusan, serta teknik regulasi emosi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep PWB, kemampuan mengelola emosi, serta peningkatan hubungan sosial melalui aktivitas psikososial. Peserta juga menunjukkan antusiasme tinggi dalam proses diskusi dan pendampingan. Dengan demikian, program PKM ini terbukti efektif dalam memperkuat kesejahteraan psikologis, kapasitas personal, dan ketahanan sosial masyarakat desa.
Co-Authors Alan Fernando Alric Alric Angelin Veronica Angeline Darwin Darwin Efendy Salim Eni Noreni Mohammad Zain Felicia Felicia Felix Lim Hamidah Che Abdul x Hamid Jamaluddin Jamaluddin Jessica Tanjaya Jevkin Jevkin Juliana Arifin Julianus Deni Cristanto Keavy Melinda Farandi Lenta Friska Purba Norizan Remli Nurvica Sari Perangi- angin Permana, Jaka Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Renny Lubis Rina Mirza Rosita Bangun Roslida Abdul Razak Sabrini Mentari Rezeki Sharifah Arni Syed Jaaffar Stefanus William Wongkar Susan Novrini Tarigan, Andry Admaja Varen Jovanca Hung