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All Journal Jurnal Ekonomi Bisnis Manajemen Prima Journal of Management and Bussines (JOMB) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Husnayain Business Review Mount Hope Global Economic Journal Mount Hope Management International Journal Journal Abdimas Paspama Service
Dede Ansyari Guci
Universitas Prima Indonesia, Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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EXPLORATORY FACTOR ANALYSIS (EFA) OF PERFORMANCE OF SMES Dede Ansyari Guci -
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 2 No. 2 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v2i2.1589

Abstract

Performance of SMEs in Indonesia has been a lot of research on previous study. The objective of this research is to develop an idea for calculate performance of SMEs. As many as 100 respondents of pilot test of  SME players in Medan, Indonesia. The validation method aimed at validating the parameters  which  calculate each of the constructs by statitiscally determining that the sample is adequate, using KMO and barlett’s test to confirm the effectiveness of the data for multivariate statistical analysis, validating the calculation requirements as applicable to performance of SMEs adept. The result show that the data is valid and reliable design.
The Factors of Risk Management Effect at Slope Construction Site Puspa Liza Ghazali; Dede Ansyari Guci; Eni Noreni Mohammad Zain; Hamidah Che Abdul x Hamid; Roslida Abdul Razak; Juliana Arifin; Sharifah Arni Syed Jaaffar; Norizan Remli
Husnayain Business Review Vol. 2 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v2i2.323

Abstract

Purpose – Products originated from cocoa are globally popular. Therefore there is an economic significance in developing the cocoa-based industry. Indonesia, as one of the countries having good quality cocoa specimens, should benefit from this commodity. However, the cocoa-based industry has not contributed much to Indonesia’s GDP. Thus, this paper seeks to understand Indonesia’s cocoa industry’s position within the cocoa industry’s global value chain and any difficulties that prevent the cocoa-based industry from flourishing in Indonesia. Approach - This paper drew from the literature on the cocoa industry in Indonesia and the cocoa global value chain. Findings - This research shows that Indonesia’s underdeveloped cocoa industry lacks an understanding of Indonesia’s cocoa value in the global value chains. This lack of understanding is prevalent in the Indonesian economic bureaucracy and local cocoa industrial actors’ perspective. Novelty – In the study of political economy, the optimization of economic benefits can be achieved through good synergy in political policies to support the achievement of maximum value added for a leading commodity in a country. When the synergy among the stakeholders is optimal, the implemented regulations can be adequately implemented.
Analisis Faktor Eksploratori (EFA) Dari Kinerja UKM Di Medan Jaka Permana; Dede Ansyari Guci
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 1 (2024): Artikel Riset Maret 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i1.3682

Abstract

Kinerja UKM di Indonesia telah banyak diteliti pada penelitian sebelumnya. Tujuan dari Penelitian ini bertujuan untuk mengembangkan ide untuk menghitung kinerja UKM. Sebanyak 100 responden untuk uji coba pelaku UKM di Medan, Indonesia. Metode validasi bertujuan untuk memvalidasi parameter yang menghitung masing-masing konstruksi dengan menentukan secara statistik bahwa sampelnya memadai, menggunakan Uji KMO dan Uji Barlett untuk memastikan efektivitas data untuk analisis statistik multivariat, memvalidasi persyaratan perhitungan yang berlaku untuk kinerja UKM. Hasilnya menunjukkan bahwa data tersebut valid dan dapat diandalkan desainnya.
Analisis Pengaruh Digital Marketing dan Dukungan Pemerintah terhadap Kesuksesan UMKM di Kota Medan Felicia Felicia; Jevkin Jevkin; Dede Ansyari Guci; Puspa Liza Ghazali
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.8644

Abstract

This research aims to analyze the influence of digital marketing and government support on the success of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research method used involved a survey of MSME owners as well as quantitative data analysis to measure the level of influence of digital marketing and government support. The research results show that there is a positive relationship between effective digital marketing strategies and the level of success of MSMEs. Apart from that, government support, both in the form of policies and facilities, also has a significant positive impact on the development of MSMEs in Medan City. The conclusions of this research emphasize the importance of integrating effective digital marketing strategies and government support in improving the performance and competitiveness of MSMEs, as well as providing a basis for developing policies that support the growth of the MSME sector at the local level. Keywords: Digital Marketing, Government Support, Success
THE INFLUENCE OF WORK DISCIPLINE AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT THE STARTUP COMPANY SI CEPAT Felix Lim; Stefanus William Wongkar; Dede Ansyari Guci; Puspa Liza Ghazali; Efendy Salim
Mount Hope Economic Global Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i2.470

Abstract

Si Cepat is a startup company specializing in logistics and delivery services. The company faces issues with declining employee performance, low work discipline, and incomplete implementation of situational leadership. This study aims to examine the impact of Work Discipline and Leadership Style on Employee Performance at Si Cepat. The research uses a quantitative approach with an associative method. The population consists of 361 employees, with a sample of 190 employees. The model applied is multiple linear regression. The results indicate that Work Discipline and Leadership Style have an impact on Employee Performance at Si Cepat.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN GAYA KEPEMIMPINAN SITUASIONAL TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA KANTOR DESA MAILEPPET, KECAMATAN SIBERUT SELATAN, KABUPATEN KEPULAUAN MENTAWAI Alan Fernando; Rosita Bangun; Dede Ansyari Guci
Mount Hope Management International Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.633

Abstract

This study aims to provide empirical evidence of the influence of transformational leadership style and situational leadership style on employee performance, with job satisfaction as a mediating variable at the Maileppet Village Office, South Siberut District, Mentawai Islands Regency. This research adopts a quantitative approach, with data analysis conducted using Path Analysis through the SPSS version 29 program. The results of the study indicate that: 1). Transformational leadership style has a positive and significant effect on employee performance. 2). Situational leadership style has a positive and significant effect on employee performance. 3). Transformational leadership style has a positive and significant effect on job satisfaction. 4). Situational leadership style has a positive and significant effect on job satisfaction. 5). Job satisfaction has a positive and significant effect on employee performance. 6). Transformational leadership style has a positive and significant effect on employee performance with job satisfaction as a mediating variable. 7). Situational leadership style has a positive and significant effect on employee performance with job satisfaction as a mediating variable.
Developing Marketing Strategies for Student Entrepreneurship Products at SMA Negeri 1 Karo to Improve Economic Independence and Business Skills Jamaluddin, Jamaluddin; Lenta Friska Purba; Dede Ansyari Guci; Renny Lubis; Susan Novrini
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to develop effective marketing strategies for students' entrepreneurial products at SMA Negeri 1 Karo, with the goal of increasing their economic independence and entrepreneurial skills. This activity includes mentoring and assisting students in identifying potential markets for their products, as well as providing training in practical marketing techniques, including branding, social media promotion, and sales strategies. With an emphasis on developing marketing knowledge and entrepreneurial skills, this initiative is designed to empower students to manage and develop their own businesses, ultimately supporting their personal growth and future career opportunities. The program is expected to not only enhance students' business insights but also foster an entrepreneurial spirit and independence, preparing them to face the challenges of the modern economic landscape.
Co-Authors Alan Fernando Efendy Salim Eni Noreni Mohammad Zain Felicia Felicia Felix Lim Hamidah Che Abdul x Hamid Jamaluddin Jamaluddin Jevkin Jevkin Juliana Arifin Lenta Friska Purba Norizan Remli Permana, Jaka Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Renny Lubis Rosita Bangun Roslida Abdul Razak Sharifah Arni Syed Jaaffar Stefanus William Wongkar Susan Novrini