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All Journal Jurnal Ragam Pengabdian Jejak digital: Jurnal Ilmiah Multidisiplin
Rezatul Ilmina
Universitas Teuku Umar
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Peningkatan Penjualan Produk UMKM BUMDes Kantin Dali Kampong Gosong Telaga Barat, Aceh Singkil Irfan Aulia; T Rendiansyah; Muzakir Muzakir; Rishi Sulindawati; Rezatul Ilmina; Sinta Woyla; Sahmiana Sahmiana; Aswin Nasution; Siti Aminah; Sufriadi Sufriadi
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): September-Desember "Implementation of Social Service Programs to Increase Commu
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m8f9wj79

Abstract

Penggunaan pemasaran digital dapat menjadi pilihan alternatif dalam menerapkan strategi pemasaran baik produk maupun jasa, yang membantu pelaku usaha memantau dan memenuhi kebutuhan serta keinginan konsumen. Namun, banyak pelaku usaha masih menganggapnya kurang penting karena memerlukan keterampilan khusus dalam menguasai teknologi informasi untuk memperluas pangsa pasar. Kegiatan pengabdian ini dimulai dengan memberikan pemahaman tentang pemasaran digital, membuat akun media sosial, memberikan tutorial tentang cara mengoperasikan media sosial, serta mengajarkan pembuatan konten yang menarik untuk digunakan sebagai media pemasaran produk UMKM. Media sosial memiliki peran penting dalam pemasaran produk, dengan harapan setelah program pengabdian ini selesai, UMKM dapat memperluas jangkauan pasar dan meningkatkan daya saingnya.
Pengaruh Perceived Quality, Perceived Pride, Terhadap Purchase Intention Gen Z pada Handphone Iphone di Aceh Barat Rezatul Ilmina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7n40e962

Abstract

This study aims to analyze the influence of Perceived Quality and Perceived Pride on Purchase Intention among iPhone users within Generation Z in West Aceh Regency. This research employs a quantitative method with a survey approach and involves 96 respondents as the research sample. The data were analyzed using multiple linear regression with the assistance of SPSS. Partially, the Perceived Quality variable obtained a t-value of 1.396 with a significance value of 0.166, which exceeds the significance threshold of > 0.10 (0.166 > 0.10), indicating that Perceived Quality does not have a significant effect on Purchase Intention. Meanwhile, the Perceived Pride variable recorded a t-value of 2.215 with a significance value of 0.029, which is below the 0.10 threshold, indicating that Perceived Pride has a positive and significant effect on Purchase Intention. Simultaneously, the F-test shows that both variables—Perceived Quality and Perceived Pride—jointly have a significant influence on Purchase Intention, as evidenced by the F-value of 7.678 with a significance value of 0.001. This finding highlights that the combination of product quality and a sense of pride associated with the brand provides a substantial and meaningful effect on consumers’ purchase intention. The Adjusted R² value of 0.126 indicates that these two variables explain 12.6% of the variance in Purchase Intention, while the remaining percentage is influenced by other factors outside this study. Thus, the study concludes that Perceived Pride is the most dominant factor influencing the Purchase Intention of Generation Z toward iPhone products, whereas Perceived Quality does not significantly affect purchase intention, despite showing a positive direction of influence
Co-Authors Aswin Nasution Irfan Aulia Rishi Sulindawati Sahmiana Sahmiana Sinta Woyla Siti Aminah Sufriadi Sufriadi T Rendiansyah