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All Journal Jurnal Ragam Pengabdian Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Hakim Hakim
Universitas Nahdlatul Ulama Al Ghazali Cilacap
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Optimalisasi Pemanfaatan Media Sosial, Penerapan Aplikasi Padi UMKM dan Digital Marketing sebagai Upaya untuk Meningkatkan Kemandirian dan Kemajuan UMKM di Kabupaten Cilacap Hakim Hakim; Ramat Alhakim; Mutia Pamikatsih; Elok Ainur Latif; Suwono Suwono; Dina Prasetyaningrum; Anisa Rizky Wiranegara
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): September-Desember "Implementation of Social Service Programs to Increase Commu
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9w2cr164

Abstract

Tujuan program pengabdian melakukan pemberdayaan dan pendampingan kepada pelaku usaha, metode pelaksanaan pengabdian dilakukan secara terstruktur dan sistematis mulai dari proses perencanaan sampai dengan implementasi program kegiatan, luaran yang dihasilkan dari kegiatan program ini secara garis besar dapat simpulkan bahwa ada beberapa perubahan dari aspek yang dihasilkan, seperti 1) optimaliasi penggunaan media sosial yang sudah mulai diterapkan sebagai upaya untuk menciptakan brand identity melalui penggunaan Wahatsapp Business, Instagram Ads, Facebook Ads dan Tiktok  2) UMKM sudah melakukan on boarding malalui PADI UMKM, dimana platform digital ini merupakan bentukan dari BUMN yang memiliki potensi pasar sangat besar untuk dikembangkan 3) UMKM sudah memanfaatkan digital marketing seperti marketplace tokopeda, grabfood, shopee dan bermitra dengan perusahaan agregator untuk melakukan eskpansi pasar lebih luas. Penggunaan digital marekting membawa perubahan sangat besar bagi pelaku usaha, UMKM langsung terhubung melalui ekosistem digital sehingga memberikan dampak positif dalam jangka panjang, dengan pengggunaan teknologi juga secara tidak langsung mampu menciptkan lingkungan yang stabil bagi kemajuan dan kemandirian UMKM. Program baik ini perlu mendapatkan dukungan dan support dari pihak terkait dalam hal ini OPD kabupaten Cilacap, untuk bisa melanjutkan porgam ini dalam jangka panjang sehingga akan lebih banyak UMKM menerima manfaat dengan adanya kehadiran program yang PRO terhadap pemberdayaan UMKM.
Pengaruh Digital Marketing, Inovasi Produk, dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran UMKM (Studi Kasus UMKM Binaan Rumah BUMN Cilacap) Elina Febriyanti; Hakim Hakim; Ainur Latif
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tsw2ze11

Abstract

This study aims to analyze the influencedigital marketing, product innovation, and entrepreneurial orientation on the marketing performance of MSMEs fostered by Rumah BUMN Cilacap, both partially and simultaneously. The background of this research is based on the marketing performance of MSMEs fostered by Rumah BUMN Cilacap, which is not yet fully optimal despite having received various related training.digital marketing, product innovation, and entrepreneurship. This study uses a quantitative approach with an associative method. The population in this study were all MSMEs fostered by Rumah BUMN Cilacap. Sampling was determined using the Slovin formula with a total of 81 respondents. The data analysis method used was multiple linear regression. The results of the study indicate thatdigital marketinghas a positive effect on marketing performance, product innovation has a positive effect and is the most dominant variable influencing marketing performance, while entrepreneurial orientation does not have a significant effect on marketing performance. Simultaneously,digital marketing, product innovation, and entrepreneurial orientation influence marketing performance. The coefficient of determination (R²) value is 0.628, indicating that the independent variables are able to explain 62.8% of the variation in marketing performance. The results of this study indicate the importance of developing sustainable product innovation and optimizing marketing performance.digital marketingto improve the marketing performance of MSMEs and the need for the implementation of a more applicable entrepreneurial orientation in marketing strategies.
Pengaruh Kompetensi Sumber Daya Manusia, Literasi Keuangan, dan Teknologi Media Sosial Terhadap Kinerja UMKM di Rawa Bendungan Cilacap Ibnu Detri Kurniawan; M. Rijal Pemungkas; Mutia Pamikatsih; Hakim Hakim
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/td9a6e14

Abstract

This study aims to analyze the influence of Human Resource Competence, Financial Literacy, and Social Media Technology on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Rawa Bendungan, Cilacap. The background of this research is based on the importance of improving MSME performance as one of the driving sectors of the community's economy, which is influenced by the quality of human resources, financial management capabilities, and the utilization of digital technology in business activities.This study employed a quantitative approach using a survey method. The population consisted of MSME actors in Rawa Bendungan, Cilacap, with a sample of 85 respondents determined using a specific sampling technique. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis, including t-tests, F-tests, and the coefficient of determination (R²).The results show that partially and simultaneously, Human Resource Competence (X1), Financial Literacy (X2), and Social Media Technology (X3) have a positive and significant effect on MSME performance. The coefficient of determination (R²) is 76%, indicating that the independent variables explain 76% of the variation in MSME performance. The research model demonstrates that the three independent variables adequately explain the performance of MSMEs. Based on these findings, it is recommended that MSME actors continuously improve their competencies, enhance financial management practices, and optimize the use of social media technology to increase competitiveness and business sustainability. The government and related stakeholders are also expected to provide support through training programs, mentoring, and facilitation of access to financing.  
Pengaruh Strategi Networking dan Motivasi Bisnis Terhadap Pendapatan Omset Penjualan Produk Halal pada Mitra Business Center HNI Cilacap 3 Indri Kurniawati; Hakim Hakim; Syafi’ah Syafi’ah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f2rdgg86

Abstract

This study aims to analyze the effect of networking strategy and business motivation on the increase in sales turnover of halal products among partners of Business Center HNI Cilacap. Networking strategy refers to the partners’ ability to build and utilize business networks to expand market reach, while business motivation represents internal drives that encourage partners to run and develop their businesses. This research employed a quantitative approach using a survey method. The research population consisted of partners of Business Center HNI Cilacap, with the sampling technique determined through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression analysis. The results indicate that networking strategy and business motivation have a positive and significant effect on the increase in sales turnover of halal products, with a coefficient of determination of 79.4%. These findings suggest that strengthening effective business networks and enhancing business motivation can significantly improve partners’ sales performance. This study is expected to serve as a reference for HNI Business Center partners in formulating business development strategies to sustainably increase halal product sales turnover.
Co-Authors Ainur Latif Anisa Rizky Wiranegara Dina Prasetyaningrum Elina Febriyanti Elok Ainur Latif Ibnu Detri Kurniawan Indri Kurniawati M. Rijal Pemungkas Mutia Pamikatsih Ramat Alhakim Syafi’ah Syafi’ah