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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Ika Syafiani
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Pengaruh Promosi, Harga dan Produk Minat Beli Konsumen Di Langsa Town Square Ika Syafiani; Rahmi Meutia; Najihatul Faridy
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 2 (2025): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i2.4121

Abstract

This research aims to determine the influence of promotion (X1), price (X2), produk (X3) on interest (Y) partially and simultaneously on the performance of MSMEs in Langsa City. The sample in this research consisted of 100 respondents. The partial research . promotion variable is 0.019 < alpha 0.05, meaning promotion has a significant influence on buying interest at Langsa Town Square. The research results show that the significance value of the price variable is 0.019 < alpha 0.05, meaning that price has a significant influence on buying interest at Langsa Town Square. Product variable is 0.046 < alpha 0.05, meaning that the product has a significant influence on buying interest at Langsa Town Square. The research results show simultaneously (as a whole) promotion (X1), price (X2) and produk (X3) on the purchase interest variable (Y) where the significance value is 0.000
Co-Authors Najihatul Faridy Rahmi Meutia