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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Kepada Masyarakat
Santi Eka Rahmawati
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Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Implementasi Pembuatan Label Kemasan Dan Digital Marketing Dalam Pengembangan Teknologi UMKM Di Kelurahan Bendo Kota Blitar Dewi Puspa Arum; Indah Sari Dwi Agustin; Hendrik Cahyono; Rizky Rianto; Santi Eka Rahmawati; Fajerul Dicky Saputra; Ardhelia Damayanti Wirawan
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.290

Abstract

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.
Pendampingan Pelabelan Produk Pada UMKM Mbah Bendo Koi Kelurahan Bendo Kota Blitar Santi Eka Rahmawati; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.182

Abstract

Indonesia is a developing country which also has various challenges from various aspects, one of which is the economic field. The emergence of rapid technological developments also makes business actors such as MSMEs also have to be able to keep up with the current developments. By utilizing technology, marketing activities can be carried out on an online basis using the internet. The presence of the internet for life provides various kinds of impacts and changes. The changes that occur can be easily felt around us. Activities that were originally manual or conventionally are now carried out on an online basis with sophisticated and advanced technology that provides convenience in carrying out daily activities. In this developing digital era, its use is not only as a hBapakran or communication media.
Co-Authors Ardhelia Damayanti Wirawan Arum, Dewi Puspa Fajerul Dicky Saputra Hendrik Cahyono Indah Sari Dwi Agustin Rizky Rianto Yanda Bara Kusuma