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All Journal Jurnal Pengabdian Masyarakat Waradin Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Fajerul Dicky Saputra
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Implementasi Pembuatan Label Kemasan Dan Digital Marketing Dalam Pengembangan Teknologi UMKM Di Kelurahan Bendo Kota Blitar Dewi Puspa Arum; Indah Sari Dwi Agustin; Hendrik Cahyono; Rizky Rianto; Santi Eka Rahmawati; Fajerul Dicky Saputra; Ardhelia Damayanti Wirawan
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.290

Abstract

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.
Pendekatan Blue Ocean Strategy pada Labuda Kopi dalam Menghadapi Persaingan Coffe Shop di Sidoarjo Fajerul Dicky Saputra; Acep Samsudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2388

Abstract

This study aims to determine the strategy used by managers to face competition in coffee shops in Sidoarjo using the Blue Ocean Strategy Approach. In this study, the method used was a qualitative descriptive approach. Qualitative descriptive research has the objective of describing, illustrating, and explaining in greater depth the problem being observed. In qualitative research, the main subject of research is human beings, and the results of this research are manifested in the form of words appropriate to the field situation. The results of this research through the E-R-R-C scheme set for Labuda Kopi are as follows: First, in the step to eliminate, the menu of Honey Spices Lime and Honey Spices Flower Tea is abolished. Then, in the subtract step, the price of the product that has been set will be reduced. Furthermore, in the step of upgrading, Labuda Kopi will add stands with shade, improve marketing strategies, and increase the facilities provided. Finally, in the creation step, Labuda Kopi will create new distinctive coffee variants and also create a new set menu.
Co-Authors Acep Samsudin Ardhelia Damayanti Wirawan Arum, Dewi Puspa Hendrik Cahyono Indah Sari Dwi Agustin Rizky Rianto Santi Eka Rahmawati