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All Journal Indonesian Journal of Business Analytics (IJBA) Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat
Afika Qothrunnada
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice

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Pemberdayaan Kelompok PKK Melalui Pelatihan Pembuatan Batik Jumputan dan Digital Marketing di Kelurahan Kepanjenlor Kota Blitar Afika Qothrunnada; Nurjanti Takarini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.403

Abstract

Jumputan batik is batik which is done using tie dyeing, tied with rope, dyed using powdered textile dyes. This batik does not use wax, but the cloth is sewn and tied using rubber or rope. The socialization was carried out to PKK RT 04 RW 06. The methods used in this community service were lectures or delivery of material, demonstrations and the practice of making batik. The background of the socialization was to add insight to PKK mothers through training on how to make jumputan batik and digital marketing. The socialization of jumputan batik aims to increase community creativity in entrepreneurship and preserve local culture in the area. Batik making training is expected to support the community's economy in Kepanjenlor Village, Blitar City. The results of this socialization were that PKK mothers became enthusiastic about doing jumputan batik products, were able to market their products through digital marketing, became more skilled at making jumputan batik, and were able to develop potential in independent entrepreneurship through batik training.
The Effect of Brand Image, Word of Mouth, and Price Perception on Repurchase Intention in Vaseline Hand and Body Lotion at Mellebee Beauty Be Leora Jombang City Afika Qothrunnada; Supriyono
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9412

Abstract

        The purpose of this study was to determine how brand image, word-of-mouth, and price perception affected consumers' intentions to repurchase Vaseline body lotion at Mellebee Beauty in Jombang City.  In this study, quantitative research methodologies were applied. In order to collect data, 84 participants were given questionnaires utilizing purposive sampling approaches combined with non-probability selection methods. After that, the data was examined using partial least square (PLS SEM) software and variance-based structural equation modeling (SEM), sometimes known as substitute SEM methods. The study's findings indicate that Mellebee Beauty customers are inclined to repurchase Vaseline body lotion. Word-of-mouth, price perception, and brand image all have a favorable and significant impact on Be Leora Jombang.
Co-Authors Nurjanti Takarini SUPRIYONO