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All Journal Gunung Djati Conference Series Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Moch. Hoerul Gunawan
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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DEVELOPMENT OF ISLAMIC ORGANIZATIONAL CULTURE AS AN ATTRACTION FOR ISLAMIC BANKING CUSTOMERS Moch. Hoerul Gunawan; Ajeung Silva Syara Noor Silmi Sudrajat; Bahmid I Magi; Muhamad Ridwan
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to examine in depth how the development of Islamic organizational culture can function as an attraction for Islamic banking customers. The research method used is a qualitative approach with data collection techniques through literature studies. Data analysis is carried out descriptively-analytical. The results of the study indicate that Islamic organizational culture that is consistently internalized in the work and service systems can increase positive customer perceptions of the integrity and commitment of Islamic institutions. This culture creates a deeper emotional and spiritual relationship with customers, thus having an impact on increasing trust and loyalty. In addition, the application of Islamic culture has proven effective as a differentiation strategy, especially in targeting segments of Muslim society that prioritize religious values ​​in choosing financial institutions. This study recommends that Islamic banking continue to strengthen its organizational culture through training, internal supervision, and the active involvement of the Sharia Supervisory Board in building applicable and sustainable Islamic values.
Implementasi Fikih Muamalah dalam Ekonomi Kreatif Membangun Mahasiswa Muslim Entrepreneur Supriatna, Asep; Moch. Hoerul Gunawan; Dicky Maulidhany; Dindin Dimyati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5964

Abstract

Muamalah jurisprudence is an important part of sharia economics which regulates various aspects of business transactions so that they are in accordance with Islamic principles. The implementation of muamalah fiqh in creative entrepreneurship among students is very relevant, considering the importance of building an entrepreneurial character that is not only economically profitable, but also in accordance with sharia. This research aims to analyze the application of muamalah fiqh in creative entrepreneurial activities among STIT Rakeyan Santang students and identify the obstacles faced in its implementation. The research method used is descriptive quantitative with a survey approach. Data was collected through questionnaires distributed to students involved in entrepreneurship, as well as interviews to explore opinions in more depth. The research results show that although the majority of students have a basic understanding of the principles of muamalah fiqh, they experience difficulties in applying them in creative business. Around 70% of students stated the need for practical training related to the application of muamalah fiqh in their business. The implication of this research is the importance of developing a curriculum that is more practice-based and applying muamalah fiqh in the business world, as well as providing relevant training to improve students' entrepreneurial skills in accordance with sharia principles.  
Co-Authors Ajeung Silva Syara Noor Silmi Sudrajat Asep Supriatna, Asep Bahmid I Magi Dicky Maulidhany DINDIN DIMYATI Muhamad Ridwan