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All Journal Jurnal Ilmu Pendidikan dan Sosial JME (Journal of Mathematics Education)
Nurlinda Sari
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Strategi Pemasaran yang Efektif untuk UMKM di Era Digital Nurlinda Sari; Risky Laras Syari; Rio; Humairo; Abdul Pandi
Jurnal Ilmu Pendidikan dan Sosial Vol. 4 No. 1 (2025): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v4i1.787

Abstract

Di zaman yang serba modern ini, perkembangan dunia industri dan usaha semakin maju dengan pesat. Hal itu menyebabkan para pemilik usaha harus bersaing dengan persaingan yang ketat. Salah satu permasalahan yang membuat daya saing UMKM masih rendah adalah terbatasnya kemampuan para pelaku usaha dalam melakukan pemasaran. Metode penelitian yang digunakan dalam penelitian Strategi Pemasaran Digital untuk UMKM di Era Digital adalah metode kualitatif. Penelitian ini dilakukan melalui serangkaian wawancara kualitatif dengan pelaku UMKM. Hasil penelitian menunjukkan bahwa pelaku UMKM yang menerapkan digital marketing mendapatkan penjualan yang lebih tinggi. Oleh karena itu, strategi pemasaran digital dapat menjadi solusi yang efektif bagi UMKM dalam meningkatkan penjualan mereka. Selain itu, artikel ini juga menyebutkan bahwa strategi pemasaran di era digital tidak hanya bertujuan untuk mencapai target penjualan, tetapi juga untuk meningkatkan kesadaran dan branding usaha itu sendiri.
Comparison of CORE and PBL Learning Models Based on Students' Mathematics Learning Outcomes FARMAN Farman; Nurlinda Sari; Marniati Marniati
JME (Journal of Mathematics Education) Vol. 7 No. 1 (2022): JME
Publisher : USN Kolaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/jme.v7i1.1742

Abstract

This study aims to determine (1) students' mathematics learning outcomes in the Connecting, Organizing, Reflecting, and Extending (CORE) model, (2) students' mathematics learning outcomes in the problem-based learning model (PBL), (3) comparison of the effectiveness of the learning model CORE and PBL based on learning outcomes. The type of this research is experimental research. Samples were taken using random cluster sampling in class IX students of SMP Negeri 03 Poleang. The results obtained are class IX.A with 20 students as the class utilizing the CORE model and class IXB with 21 students as the class using the PBL model. Data retrieval is done through a test technique to obtain data on students' mathematics learning outcomes. The research data were analyzed using descriptive and inferential statistical methods. The average value of students' mathematics learning outcomes in the CORE model is 83.9, while the value of PBL class mathematics learning outcomes is 77.3. Inferentially, hypothesis testing using t-test obtained tcount = 2.743 > ttable = 1.685 with a significant level = 0.05, indicating a significant difference in mathematics learning outcomes between students taught by the CORE and PBL learning models. Thus, applying the CORE learning model is more effective than applying the PBL model in terms of students' mathematics learning outcomes.
Co-Authors Abdul Pandi Farman, Farman Humairo Marniati Marniati Rio Risky Laras Syari