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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Muhammad Annang Fahmi Roziq
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pandangan Gen Z Terhadap Live Music Yang Menambah Minat Konsumen Coffee Shop Di Kota Solo Muhammad Annang Fahmi Roziq; Syahri Romadhon; Rayhan Gunaningrat
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.793

Abstract

This study aims to determine Generation Z's views on live music that increases consumer interest in coffee shops in Solo. This research uses the Grounded Theory method, which is qualitative research that aims to develop theory from empirical data directly without any prior theory or hypothesis. Semi-structured interviews were conducted with several Gen Z in one of Solo's coffee shops. The results of the interviews with Gen Z show the complexity of views on live music in coffee shops. The existence of live music can increase the attractiveness of coffee shops. Experience, identity, sensation seeking and peer influence play an important role in attracting coffee shop consumers.
Co-Authors Rayhan Gunaningrat Syahri Romadhon