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All Journal Jurnal Publikasi Ilmu Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Syahri Romadhon
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kepuasan Pelanggan di CV. Tirta Semesta Indonesia: Analisis Kualitas Pelayanan dan Harga Syahri Romadhon; Esti Dwi Rahmawati; Taufiq Nur Muftiyanto
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4166

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction of CV. Tirta Semesta Indonesia. This study uses quantitative research methods. The population in this study were customers at CV. Tirta Semesta Indonesia and the number of samples in this study were 83 respondents using purposive sampling technique. The variables used in this study are service quality, price and customer satisfaction. The data used in this study are primary data. The data collection method used is a questionnaire through G-Form. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction, and price has a positive and significant effect on customer satisfaction, and service quality and price simultaneously (together) affect customer satisfaction.
Pandangan Gen Z Terhadap Live Music Yang Menambah Minat Konsumen Coffee Shop Di Kota Solo Muhammad Annang Fahmi Roziq; Syahri Romadhon; Rayhan Gunaningrat
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.793

Abstract

This study aims to determine Generation Z's views on live music that increases consumer interest in coffee shops in Solo. This research uses the Grounded Theory method, which is qualitative research that aims to develop theory from empirical data directly without any prior theory or hypothesis. Semi-structured interviews were conducted with several Gen Z in one of Solo's coffee shops. The results of the interviews with Gen Z show the complexity of views on live music in coffee shops. The existence of live music can increase the attractiveness of coffee shops. Experience, identity, sensation seeking and peer influence play an important role in attracting coffee shop consumers.
Co-Authors Esti Dwi Rahmawati Muhammad Annang Fahmi Roziq Rayhan Gunaningrat Taufiq Nur Muftiyanto