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All Journal Quantitative Economics and Management Studies Jurnal Pengabdian Literasi Digital Indonesia Horizon: Indonesian Journal of Multidisciplinary
Safrina, Adhelia Permata
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pendampingan Pembuatan Desain Grafis Menggunakan Aplikasi Canva Pada Siswa SMKN 1 Kramatwatu Banten Haerani, Reni; Annas, Nafiz; Safrina, Adhelia Permata; Hidayatullah, M Wildan; Fatmawati, Eva; Tania, Shifa; Toyib, Abu; Hayatunnufus, Hayatunnufus; Yusuf, Rifki Maulana; Jaya, Nurhadi
Jurnal Pengabdian Literasi Digital Indonesia Vol. 3 No. 2 (2024): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/abdimas.v3i2.123

Abstract

The graphic design mentoring program using Canva for class X of SMKN 1 Kramatwatu Banten has 149 participants from all majors. It aims to improve students' abilities in the field of graphic design. Through this training, students are expected to be able to utilize digital technology to produce creative and innovative works that are relevant to current industry needs. The method used in this program is lectures that provide material directly to partners by resource persons. This program also involves direct practice sessions guided by experienced instructors to ensure a deep understanding of the design features and techniques in Canva. Based on the results of the activities, this training and mentoring are known to be effective in improving participants' graphic design skills. This is evidenced by the results of the pre-and post-test questionnaires for the activities to determine the results of the Community Service that has been carried out. The results of this mentoring program show a significant increase in students' abilities to create attractive and professional graphic designs. In addition, students also showed an increase in creativity and confidence in expressing their ideas through visual media. Overall, this mentoring has succeeded in improving students' competence in graphic design and preparing them to face challenges in an increasingly competitive world of work.
The Analysis of User Satisfaction of SMAIT Raudhatul Jannah Cilegon Website Using PIECES Method Safrina, Adhelia Permata; Karyati, Cut Maisyarah
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4105

Abstract

Technological advancement in the education sector has transformed how institutions communicate and deliver services, particularly through digital platforms such as websites. SMAIT Raudhatul Jannah Cilegon developed its official website to facilitate access to information for teachers, students, and prospective students. However, user satisfaction remains a crucial benchmark for evaluating the effectiveness and quality of such platforms. This study aims to analyze the level of user satisfaction with the SMAIT Raudhatul Jannah website using the PIECES method, which includes six dimensions: Performance, Information, Economy, Control (Security), Efficiency, and Service. The research employs a quantitative approach with 100 respondents, using a questionnaire distributed via Google Form. The data were analyzed through validity and reliability testing, Likert scale assessment, and descriptive statistics using SPSS. The results indicate that overall user satisfaction falls into the "satisfied" category across all PIECES dimensions, with the highest scores in Service (4.19) and Performance (4.14), while Control (Security) scored the lowest (3.89). Some respondents expressed concerns about the website’s visual appeal and data security features. The findings suggest that while the website generally meets user expectations, further improvements are recommended in terms of content presentation, interface design, and security enhancement. This study provides useful insights for school administrators and website developers to optimize website functionality and user experience in educational settings.
Peran Digital Marketing dalam Meningkatkan Daya Saing UMKM Kuliner di Indonesia Kurniati, Deti; Fitriani, Heny; Sumarno; Ansor, Ahmad Sofan; Safrina, Adhelia Permata
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6591

Abstract

This study aims to analyze the role of digital marketing in increasing the competitiveness of culinary MSMEs in Indonesia by positioning digital marketing as a strategic process, not just a promotional tool. The study used a qualitative approach, exploring the experiences of culinary MSMEs in utilizing social media, marketplaces, visual content, customer testimonials, and digital communications to reach and maintain markets. Data were collected through interviews and analyzed thematically to identify patterns of digital marketing utilization and their impact on business competitiveness. The results show that digital marketing contributes to increasing MSME competitiveness by expanding business visibility, strengthening customer interaction and trust, as well as the ability to differentiate products and respond to changing consumer preferences. However, digital marketing optimization still faces obstacles such as low digital literacy, inconsistent content production, limited use of customer data, and dependence on digital platform algorithms. These findings confirm that the competitiveness of culinary MSMEs is determined not only by product quality but also by the ability to strategically manage the digital space. This study provides practical implications that strengthening MSMEs needs to be directed at developing sustainable digital capabilities, providing content strategy assistance, and utilizing market data more effectively.  
Co-Authors Ahmad Sofan Ansor, Ahmad Sofan Cut Maisyarah Karyati Deti Kurniati Fatmawati, Eva Hayatunnufus Hayatunnufus Heny Fitriani Hidayatullah, M Wildan Jaya, Nurhadi Nafiz Annas Reni Haerani Sumarno Tania, Shifa Toyib, Abu Yusuf, Rifki Maulana