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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Bussman Journal : Indonesian Journal of Business and Management Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Pengabdian Literasi Digital Indonesia Innovative: Journal Of Social Science Research Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Horizon: Indonesian Journal of Multidisciplinary
Nafiz Annas
Politeknik PGRI Banten
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Pembuatan Desain Grafis Menggunakan Aplikasi Canva Pada Siswa SMKN 1 Kramatwatu Banten Haerani, Reni; Annas, Nafiz; Safrina, Adhelia Permata; Hidayatullah, M Wildan; Fatmawati, Eva; Tania, Shifa; Toyib, Abu; Hayatunnufus, Hayatunnufus; Yusuf, Rifki Maulana; Jaya, Nurhadi
Jurnal Pengabdian Literasi Digital Indonesia Vol. 3 No. 2 (2024): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/abdimas.v3i2.123

Abstract

The graphic design mentoring program using Canva for class X of SMKN 1 Kramatwatu Banten has 149 participants from all majors. It aims to improve students' abilities in the field of graphic design. Through this training, students are expected to be able to utilize digital technology to produce creative and innovative works that are relevant to current industry needs. The method used in this program is lectures that provide material directly to partners by resource persons. This program also involves direct practice sessions guided by experienced instructors to ensure a deep understanding of the design features and techniques in Canva. Based on the results of the activities, this training and mentoring are known to be effective in improving participants' graphic design skills. This is evidenced by the results of the pre-and post-test questionnaires for the activities to determine the results of the Community Service that has been carried out. The results of this mentoring program show a significant increase in students' abilities to create attractive and professional graphic designs. In addition, students also showed an increase in creativity and confidence in expressing their ideas through visual media. Overall, this mentoring has succeeded in improving students' competence in graphic design and preparing them to face challenges in an increasingly competitive world of work.
GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND E-COMMERCE ADOPTION: THEIR INFLUENCE ON BRAND TRUST AND CUSTOMER LOYALTY IN INDONESIAN RETAIL BUSINESSES Wulandjani , Harimurti; Siregar , Azijah Tussolihah; Faizah , Erna Nur; Hakim, Adi Lukman; Annas, Nafiz
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.475

Abstract

This study investigates the influence of green marketing, corporate social responsibility (CSR), and e-commerce adoption on brand trust and customer loyalty in Indonesian retail businesses. Using a quantitative approach, data were collected from 150 respondents through a five-point Likert scale questionnaire. Structural Equation Modeling – Partial Least Squares (SEM-PLS 3) was employed to analyze the relationships among the variables. The results show that green marketing, CSR, and e-commerce adoption significantly and positively affect brand trust, which in turn positively influences customer loyalty. Additionally, brand trust partially mediates the relationship between these independent variables and customer loyalty, highlighting its crucial role in fostering long-term consumer relationships. These findings provide practical insights for retail businesses in Indonesia to enhance sustainability initiatives, socially responsible practices, and digital adoption to strengthen consumer trust and loyalty.
Peran Kepuasan Kerja dalam Meningkatkan Kinerja Pegawai: Perspektif Mediasi Lingkungan dan Keselamatan Kerja Annas, Nafiz; Putra, Feby Arma
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11165

Abstract

Artikel ini bertujuan untuk menguji pengaruh keselamatan kerja dan lingkungan kerja terhadap kinerja pegawai dengan kepuasan kerja sebagai moderatornya. Data dikupulkankan dengan kuisioner pada 140 pegawai di Puskesmas Kota Cilegon dengan teknik simple random sampling. Analisis data menggunakan metode Partial Least Square melalui pengujian outer dan inner model. Kajian ini menyimpulkan bahwa adanya pengaruh signifikan dengan arah yang positif keselamatan kerja terhadap kinerja pegawai, pengaruh signifikan positif lingkungan kerja fisik terhadap kinerja pegawai, pengaruh signifikan positif keselamatan kerja terhadap kepuasan kerja, pengaruh signifikan positif lingkungan kerja fisik terhadap kepuasan kerja dan pengaruh signifikan kepuasan positif kerja terhadap kinerja pegawai.
Pelatihan Konten Kreatif dan Copywriting bagi UMKM Digital Kota Cilegon Arianto, Bambang; Handayani, Bekti; Anindya, Dessy Astrid; Annas, Nafiz; Rosdiana, Rosdiana
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 7 No 2 (2025): Edisi November
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v7i2.2957

Abstract

Perkembangan bisnis digital memberikan dampak signifikan bagi Usaha Mikro Kecil dan Menengah (UMKM) untuk bisa beradaptasi dengan digitalisasi. Pemanfaatan digitalisasi dapat menjadi alternatif utama dalam mendorong pengembangan skala bisnis UMKM. Kendati demikian pengembangan UMKM digital sangat membutuhkan kompetensi terutama untuk memperkuat saluran komunikasi bisnis, promosi dan pemasaran digital. UMKM digital membutuhkan kompetensi dalam pembuatan konten kreatif dan copywriting karena kedua aspek ini menjadi prasyarat utama menarik atensi para pelanggan dan konsumen. Diperlukan peningkatan kompetensi bagi para pegiat UMKM digital tentang pembuatan konten kreatif seperti meme, infografis, foto dan videografi, termasuk pembuatan tulisan berbasis teks untuk copywriting. Dalam pengabdian masyarakat di Kelurahan Bulukan Kota Cilegon yang dilaksanakan pada tanggal 29 Agustus 2023, telah diberikan pelatihan tentang pembuatan konten kreatif dan teknik copywriting. Pelatihan dimulai dengan memberikan pendampingan secara teknis pembuatan infografis, meme, foto dan video kreatif. Keberhasilan dari program ini dapat diketahui dari meningkatnya kompetensi para pegiat UMKM digital dalam menciptakan konten kreatif dan copywriting, sehingga berkontribusi dalam peningkatan penjualan produk dan jasa sekitar 75 persen. Dari hasil kegiatan ini diketahui bahwa pelatihan konten kreatif dan copywriting dapat berkontribusi memperkuat kompetensi bagi para pegiat UMKM di Kelurahan Bulukan Kota Cilegon.
Penerapan Inovasi Rocket Stove (Tungku Pembakaran Sampah) Sebagai Solusi Pengelolaan Limbah Rumah Tangga di Desa Luwuk Gurruh Dwi Septano; TB Ade Rahmatullah; Nafiz Annas; Jafar Sodik; Bani Valeriano Akbar; Angel Tania
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 2: January 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/

Abstract

Masalah penanganan sampah rumah tangga masih jadi masalah utama di Desa Luwuk, terutama karena adanya kebiasaan membakar sampah secara terbuka yang merugikan kesehatan dan lingkungan. Kegiatan Kuliah Kerja Nyata (KKN) ini bertujuan untuk memperkenalkan dan menerapkan inovasi Rocket Stove sebagai alternatif pengelolaan sampah organik yang lebih efisien dan ramah lingkungan. Cara pelaksanaannya meliputi observasi, sosialisasi, pelatihan membuat alat, uji coba, serta evaluasi bersama masyarakat setempat. Hasil kegiatan menunjukkan bahwa Rocket Stove mampu membakar sampah organik secara lebih efektif dengan asap yang minim. Selain memberikan manfaat nyata, inovasi ini juga meningkatkan kesadaran warga tentang pentingnya mengelola sampah secara mandiri dan berkelanjutan. Dengan pendekatan yang melibatkan masyarakat dan didukung warga, Rocket Stove berpotensi menjadi solusi jangka panjang dalam menciptakan lingkungan desa yang bersih dan sehat.
Pelatihan Perakitan dan Pemrograman Arduino untuk Inovasi Teknologi Tepat Guna untuk Masyarakat Citangkil Kota Cilegon Billal Rivaldy; Hardi Kurnianto; Nafiz Annas; Sindi Maulinda; Muhammad Irgi Fachrezi; Muhammad Dian Feriawan
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 2 Issue No. 1: July 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v2i1.1685

Abstract

Perkembangan teknologi digital menuntut masyarakat memiliki literasi teknologi dan keterampilan dasar dalam memanfaatkan perangkat elektronik secara produktif. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan masyarakat Citangkil Kota Cilegon dalam perakitan dan pemrograman Arduino sebagai media pengembangan teknologi tepat guna. Kegiatan dilaksanakan selama empat minggu dengan melibatkan 30 peserta yang terdiri atas pemuda, pengurus lingkungan, dan warga yang memiliki minat terhadap teknologi. Metode pelaksanaan menggunakan pendekatan workshop partisipatif melalui observasi kebutuhan, penyusunan materi, pelatihan teori, praktik perakitan, praktik pemrograman, pembuatan proyek mini, evaluasi, dan tindak lanjut. Hasil kegiatan menunjukkan peningkatan kemampuan peserta pada seluruh aspek evaluasi. Pemahaman dasar Arduino meningkat dari 42% menjadi 84%, kemampuan merakit rangkaian dari 38% menjadi 81%, kemampuan membaca program dari 35% menjadi 79%, dan kepercayaan diri praktik dari 40% menjadi 86%. Peserta juga berhasil menghasilkan proyek mini berupa lampu LED berkedip, alarm buzzer, lampu otomatis berbasis sensor cahaya, dan sistem penyiraman tanaman sederhana. Kegiatan ini menunjukkan bahwa pelatihan berbasis praktik efektif meningkatkan literasi teknologi, keterampilan teknis, kreativitas, dan kepercayaan diri peserta dalam mengembangkan teknologi tepat guna.
Penguatan Manajemen Persediaan dan Tata Kelola Operasional pada Pelaku Bisnis Ritel untuk Meningkatkan Efisiensi Usaha Nafiz Annaz; Arief Rahman; Zaenal Arifin; Feby Arma Putra; Dewi Agustina Solihin
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 3: June 2026
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v3i3.1698

Abstract

Pelaku bisnis ritel berskala kecil masih menghadapi permasalahan dalam pencatatan persediaan, pemeriksaan stok, penataan produk, dan perencanaan pembelian ulang sehingga berpotensi menimbulkan kelebihan stok, kekosongan barang, kerusakan produk, dan inefisiensi operasional. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan pelaku bisnis ritel dalam menerapkan manajemen persediaan dan tata kelola operasional yang tertib dan efisien. Kegiatan dilaksanakan pada 20 pelaku bisnis ritel di Kecamatan Cipocok Jaya, Kota Serang, melalui tahapan observasi, sosialisasi, pre-test, pelatihan, praktik penggunaan kartu stok, pendampingan, post-test, dan monitoring. Evaluasi dilakukan menggunakan pre-test dan post-test, observasi penerapan, pemeriksaan kartu stok, serta wawancara. Hasil kegiatan menunjukkan bahwa nilai rata-rata peserta meningkat dari 51,0 pada pre-test menjadi 86,5 pada post-test atau sebesar 69,6%. Setelah pendampingan, 90% mitra telah menggunakan kartu stok, 85% melakukan pemeriksaan stok secara berkala, 80% mengelompokkan produk berdasarkan kategori atau tingkat perputaran, dan 75% menggunakan catatan persediaan sebagai dasar restok. Penerapan program juga menurunkan waktu pencarian barang sebesar 50%, selisih catatan dan stok fisik sebesar 54,2%, kekosongan produk utama sebesar 52,4%, serta temuan barang rusak atau melewati masa simpan sebesar 57,1%. Kegiatan ini menunjukkan bahwa pelatihan dan pendampingan berbasis instrumen sederhana dapat meningkatkan pengetahuan, ketertiban operasional, dan efisiensi usaha ritel.
Analysis of User Experience (UX) and User Interface (UI) on Digital Banking Applications to Increase Customer Satisfaction in Banten Province Nafiz Annas; Rezty Arizta Putri; Deti Kurniati; Reni Reni; Gurruh Dwi Septano
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7459

Abstract

Digital transformation in the banking sector has brought convenience to financial transactions through mobile banking applications. However, the quality of User Experience (UX) and User Interface (UI) is still a challenge, especially for people with low digital literacy. This service activity aims to improve the understanding and skills of the community in Banten Province in using digital banking applications effectively and safely. The implementation method includes an initial survey, simulation-based training, focus group discussions (FGDs), pre-post test evaluations, and the formation of village digital communities. The participants consisted of MSME players, housewives, and students, with a total of 120 people. The results of the activity showed a significant improvement in the digital literacy aspect, where the participants' understanding score rose from 52.3% to 83.7%. As many as 88% of participants were able to complete digital transactions independently after the training. The focus on digital security also increased user trust in the app. FGD findings indicated the need for improvement in application design, particularly interface navigation, icon size, and language simplification. Community-based UX/UI recommendations have been compiled and submitted to partner banks. The outputs of the activity include scientific articles, service reports, and the formation of a digital community forum for banking application users. This activity proves that an educative and participatory approach is able to answer the challenges of banking digitalization in real terms. This program is expected to become a replication model in an effort to increase digital financial inclusion based on local needs.
Peran Mediasi Burnout dalam Pengaruh Work-Life Balance dan Job Stress Terhadap Kinerja Karyawan dan Niat Pindah Kerja pada Industri Manufaktur di Kabupaten Tangerang, Banten Inayatuddiniyah; Rahmat, Basuki; Annas, Nafiz; Putra, Feby Arma
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6598

Abstract

Productivity pressures, target-based work systems, shift arrangements, and high psychological demands make the manufacturing industry vulnerable to work-life balance issues and employee job stress. These conditions have the potential to reduce performance and increase turnover intentions, especially when they trigger burnout. This study aims to analyze the effect of work-life balance and job stress on employee performance and turnover intentions, with burnout as a mediating variable, among manufacturing industry employees in Tangerang Regency, Banten. The study used a quantitative explanatory approach with a survey method of 200 employees. Data analysis was conducted using multiple regression, path analysis, and bootstrapping mediation tests. The results showed that work-life balance reduces burnout and improves performance, while simultaneously suppressing turnover intentions. Conversely, job stress increases burnout and has an indirect impact on decreased performance and increased turnover intentions through burnout. Burnout has been shown to play a key mediator explaining the relationship between work-life balance, job stress, and work outcomes. These findings strengthen the relevance of Job Demands–Resources Theory in the context of the manufacturing industry. Practically, companies need to manage workloads, strengthen superior support, and implement burnout prevention strategies to maintain performance and reduce employee turnover.
The Influence of Discounts and Customer Reviews on The Purchasing Decisions of Shopee Users Among Generation Z in Cilegon City Umrotul Ummayah; Nafiz Annas; Rezty Arizta Putri; Deti Kurniati; Adhelia Permata Safrina
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/bmqkq028

Abstract

This study aims to examine the influence of discounts and customer reviews on the purchasing decisions of Shopee users among Generation Z in Cilegon City. A quantitative survey was conducted involving 384 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with IBM SPSS Statistics, including validity, reliability, classical assumption, t-test, F-test, and coefficient of determination (R²) analyses. The findings reveal that both discounts and customer reviews have a positive and significant effect on purchasing decisions, both individually and simultaneously. Customer reviews were found to exert a stronger influence than discounts. The coefficient of determination (R²) of 0.643 indicates that both variables explain 64.3% of the variation in purchasing decisions. These findings highlight the importance of promotional strategies and customer-generated reviews in influencing Generation Z purchasing decisions on Shopee
Co-Authors Adhelia Permata Safrina Angel Tania Anindya, Dessy Astrid Arief Rahman Bambang Arianto Bani Valeriano Akbar Basuki Rahmat Masdi Siduppa Billal Rivaldy Deti Kurniati Dewi Agustina Solihin Faizah , Erna Nur Fatmawati, Eva Feby Arma Putra Gurruh Dwi Septano Hakim, Adi Lukman Handayani, Bekti Hardi Kurnianto Hayatunnufus Hayatunnufus Hidayatullah, M Wildan Ina Sakinah Inayatuddiniyah inayatuddiniyah Jafar Sodik Jaya, Nurhadi Muhamad Fulaisum Firdaus Muhammad Dian Feriawan Muhammad Irgi Fachrezi Reni Reni Haerani Rezty Arizta Putri Rosdiana Rosdiana Safrina, Adhelia Permata Sindi Maulinda Siregar , Azijah Tussolihah Tania, Shifa TB Ade Rahmatullah Toyib, Abu Umrotul Ummayah Wulandjani , Harimurti Yusuf, Rifki Maulana Zaenal Arifin