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All Journal Profilm: Jurnal Ilmiah Ilmu Perfilman & Televisi
Ahmad Budi Sulistioyuwono, S.E, M.M, Ahmad Budi Sulistioyuwono, S.E, M.M
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Branding Strategies in Live Music Events: Exploring Their Impacton Audience Perception and Engagement Ahmad Budi Sulistioyuwono, S.E, M.M, Ahmad Budi Sulistioyuwono, S.E, M.M
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 4 No. 1 (2025): Volume 4 Nomor 1 - Maret 2025
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v4i1.81

Abstract

Penelitian ini mempelajari bagaimana strategi branding dalam acara live music mempengaruhi persepsi dan keterlibatan audiens. Perubahan dalam industri musik yang dipengaruhi oleh teknologi dan perilakuaudiens adalah subjek dari penelitian ini. Tujuan utama dari penelitian ini adalah untuk mempelajari komponen branding penting seperti logo, tema, dan interaksi sosial serta mengetahui bagaimana merekaberdampak pada pengalaman audiens. Penelitian ini dirancang sebagai penelitian kualitatif dengan menggunakan pendekatan studi kasus dan melakukan wawancara mendalam dengan audiens dan penyelenggara acara. Penelitian menunjukkan bahwa pendekatan branding yang relevan dan konsisten dapat meningkatkan persepsi audiens dan menciptakan keterlibatan emosional yang kuat. Konser kecil lebih menekankan pada hubungan antara artis dan penonton, sementara festival besar lebih menekankan pengalaman bersama, yang keduanya meningkatkan kepuasan audiens
From NFTs to Creative Crowdfunding:Innovative Financing in the Digital Creative Economy Ahmad Budi Sulistioyuwono, S.E, M.M, Ahmad Budi Sulistioyuwono, S.E, M.M
Profilm Jurnal Ilmiah Ilmu Perfilman dan Pertelevisian Vol. 3 No. 2 (2024): Volume 3 Nomor 2 - September 2024
Publisher : Akademi Komunikasi SAE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56849/jpf.v3i2.66

Abstract

In today's digital era, technological advances have brought major changes in various fields, such as the creative economy. The emergence of crowdfunding platforms and Non-Fungible Tokens (NFTs) as creativeoptions for creative funding is one of the latest developments. Artists, musicians, and other creators have seen how they advertise their work by using NFTs which are unique asset holdings on the blockchain. Incontrast, crowdfunding platforms like Patreon and Kickstarter allow creators to get funding directly from their fans without using conventional intermediaries. The purpose of this research is to find the problems and prospects faced by investors and creators when using NFTs and crowdfunding. Qualitative and quantitative methods were used, with case studies and secondary data analysis. The results show that the main challenges to be faced include legal and regulatory uncertainty, marketvolatility, copyright infringement, digital divide, high transaction costs, and environmental impact. Uncertainty regarding ownership rights and consumer protection is caused by regulatory uncertainty.Both creators and investors face significant risks due to the volatility of the NFT market. The case of plagiarism in NFTs shows that copyright must be strengthened. Some creators cannot use this technology due to the limitations of digital technology. A more environmentally friendly solution is also needed due to the high transaction fees and the impact of the Ethereum blockchain on the environment. In addition, many creators still have difficulty maintaining crowdfunding funding.
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