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The Role of Product-influencer Congruence, Influencer credibility, and Attitude toward Advertising on Purchase Intention Putri, Nadia Ramadhani Nugroho; Handriana, Tanti
Southeast Asian Business Review Vol. 1 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i1.45844

Abstract

The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield of Sun Essence products and influencer Refal Hady who is the star of advertisements that uploaded via Instagram reels. Using a quantitative approach, this research examines data through SEM (Structural Equation Modeling) analysis techniques based on Partial Least Square (PLS) and uses the SmartPLS 3 application. Respondents in this study are Instagram users who have watched Avoskin Your Skin Bae Shield of Sun Essence advertisement. starring Refal Hady but have never bought the product, are over 18 years old and there are 175 respondents who have fulfilled the screening. The results of this study indicate that product-influencer congruence has a positive influence on influencer credibility and attitude toward advertising, and has an impact on purchase intention, and attitude toward advertising has a positive influence on purchase intention. However, influencer credibility has no influence on purchase intention.
The role of augmented reality in halal beauty shopping experience Mardhiyah, Dien; Futuwwah, Ali Imaduddin; Susilowati, Fitriah Dwi; Osman, Syuhaily; Gozali, Nidia Artanti; Putri, Nadia Ramadhani Nugroho
al-Uqud : Journal of Islamic Economics Vol. 9 No. 2 (2025): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/al-uqud.v9n2.p143-161

Abstract

Augmented Reality (AR) is rapidly evolving and being integrated into various business sectors, including the halal cosmetics industry. Additionally, AR helps prevent contamination from non-halal ingredients and reduces the spread of diseases associated with shared testers. Despite these advantages, consumer adoption of AR in online cosmetic selection remains low. Many shoppers still cannot use AR, despite its vividness, interactivity, and customizable features, which can significantly enhance product exploration and foster a positive perception of the technology. This study investigates the key factors influencing consumers' intentions to use AR when purchasing halal cosmetics, employing the SOR theory as a framework. Through a quantitative approach and SEM-PLS analysis, the findings reveal that AR attributes play a crucial role in creating a more immersive and compelling halal shopping experience. These insights offer valuable guidance for businesses seeking to develop AR-driven marketing strategies—an approach that remains underutilized in the halal cosmetics industry. By leveraging AR technology, companies can bridge the gap between online and offline shopping, enhance consumer confidence, and drive greater engagement in the halal beauty market.
PENGEMBANGAN KOMPETENSI KEWIRAUSAHAAN DAN KESADARAN KEBERLANJUTAN MELALUI STUDENT COMPANY: STUDI DESKRIPTIF INSTURESC Djatmiko, Janitrana Nafisa; Nugroho, Kevin Aviery Putra; Ramadhan, Bimadhia Zafri; Rasya, Ananda Adjie Octavian; Lukitasari, Sekar Anggun; Putri, Nadia Ramadhani Nugroho
MANAJERIAL : Jurnal Inovasi Manajemen dan Supervisi Pendidikan Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/manajerial.v6i1.9405

Abstract

This study examines the contribution of student-managed business programs to the development of entrepreneurial competencies and their alignment with the Sustainable Development Goals (SDGs). The focus of the research is InstureSC, a student company program founded by senior high school students at Sekolah Alam Insan Mulia (SAIM) as part of an annual entrepreneurship initiative organized by Prestasi Junior Indonesia. The program implements a stock-selling model to finance the production of Frobag, an environmentally friendly and multifunctional bag designed to reduce plastic waste. This study aims to explore how participation in the program influences students’ entrepreneurial skills, soft skills, and environmental sustainability awareness. A qualitative descriptive approach was employed, supported by survey data from 21 members who responded to open-ended questionnaires. The findings indicate a significant improvement in entrepreneurial competencies, particularly in communication, risk management, teamwork, leadership, and business understanding. In addition, the program demonstrates a tangible contribution to sustainable practices through environmentally responsible production and a mangrove-planting initiative that reflects the principles of responsible consumption, climate action, decent work, and partnerships for sustainable development. Overall, the study affirms that integrating experiential entrepreneurship education into the school curriculum not only strengthens students’ practical business skills but also fosters a sustainability-oriented mindset and long-term entrepreneurial motivation. ABSTRAK Penelitian ini mengkaji kontribusi program bisnis yang dikelola oleh siswa terhadap pengembangan kompetensi kewirausahaan serta kesesuaiannya dengan Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals). Fokus penelitian ini adalah InstureSC, student company program yang didirikan oleh siswa Secondary dari Sekolah Alam Insan Mulia (SAIM) sebagai bagian dari program kewirausahaan tahunan yang diselenggarakan oleh Prestasi Junior Indonesia. Program ini menerapkan model penjualan saham untuk mendanai produksi Frobag, tas ramah lingkungan dan multifungsi yang dirancang untuk mengurangi limbah plastik. Penelitian ini bertujuan untuk mengeksplorasi bagaimana partisipasi dalam program tersebut memengaruhi keterampilan kewirausahaan, soft skills, serta kesadaran siswa dalam keberlanjutan lingkungan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan dukungan data survei yang melibatkan 21 anggota yang menjawab kuesioner terbuka. Hasil penelitian menunjukkan adanya peningkatan yang signifikan pada kompetensi kewirausahaan, khususnya dalam aspek komunikasi, manajemen risiko, kerja tim, kepemimpinan, dan pemahaman bisnis. Selain itu, program ini juga menunjukkan kontribusi nyata terhadap praktik berkelanjutan melalui produksi yang bertanggung jawab secara lingkungan dan inisiatif penanaman mangrove yang mencerminkan prinsip konsumsi bertanggung jawab, aksi iklim, pekerjaan layak, serta kemitraan untuk pembangunan berkelanjutan. Secara keseluruhan, penelitian ini menegaskan bahwa integrasi pendidikan kewirausahaan berbasis pengalaman ke dalam kurikulum sekolah tidak hanya memperkuat keterampilan bisnis praktis siswa, tetapi juga menumbuhkan pola pikir berorientasi keberlanjutan serta motivasi kewirausahaan jangka panjang.