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All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Sosial Humaniora Sigli Jurnal Pemberdayaan Masyarakat
Poernamasari, Nadya
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Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Personal Branding Content Creator Warung Madura akun Tiktok @ainimufarrihah Agustin, Fabela Dian; Poernamasari, Nadya
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4826

Abstract

research focuses on how Personal Branding is applied by a Warung Madura Content Creator on the Tiktok application, focusing on the @ainimufarrihah account. Personal Branding is a process of individual activity to build a positive image in the eyes of the audience. This study aims to explore the Personal Branding applied by @ainimufarrihah in building and maintaining her Personal Branding on the Tiktok application. This research uses a qualitative content analysis approach. The analysis was carried out using Peter Montoya's personal branding aspects. The data collection techniques used are interviews, observation, documentation, and literature study. And the data analysis technique used is Krippendorff's content analysis model, to test the validity of the data in this study using source triangulation techniques. The concept of forming Personal Branding on the @ainimufarrihah account includes everything, but there are some that dominate the most, namely, specialisation, leadership, difference, constancy and good name.  So for other indicators such as personality, appearance, unity are not included in the majority. The findings of this research can provide insight into the effectiveness of applying a consistent branding concept related to increasing visibility and promotional contributions with the existence of Madurese grocery stores on social media can have an effect on the future in order to always keep up with the times in maintaining sales stability.
Penerapan Strategi Komunikasi Digital Fundraising : Studi Kasus pada Website Infak.in Laznas LMI Khotimah, Salsa Putri Ismaul; Wati, Fanny Amelia; Auliyah, Robiatul; Ramadhan, Ramzy; Astri, Febrin Nungki Kusumaning; Poernamasari, Nadya
Jurnal Sosial Humaniora Sigli Vol 8, No 1 (2025): Juni 2025
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v8i8.3249

Abstract

Penelitian ini membahas strategi komunikasi digital fundraising yang diterapkan oleh Lembaga Amil Zakat Nasional LMI melalui platform digital Infak.in. Dalam era transformasi digital, Infak.in tidak hanya berfungsi sebagai sarana donasi online, tetapi juga sebagai media komunikasi, edukasi, dan penguatan hubungan antara lembaga dan donatur. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui observasi website, wawancara donatur, dan studi literatur. Hasil penelitian menunjukkan bahwa strategi digital yang digunakan Laznas LMI meliputi penyusunan pesan emosional, penggunaan media sosial, kolaborasi dengan influencer, serta penguatan fitur interaktif. Infak.in juga berperan sebagai kanal utama donasi, sarana transparansi, dan jembatan hubungan emosional dengan donatur. Meskipun terdapat tantangan seperti literasi digital dan keterbatasan interaktivitas, peluang dalam hal jangkauan, efisiensi, dan citra lembaga masih sangat potensial untuk dikembangkan
Empowerment Communication of Madurese Women through Community-Based Ecotourism Suryandari, Nikmah; Rahmawati, Farida Nurul; Wijayani, Qoniah Nur; Poernamasari, Nadya; Rakhmawati, Yuliana; Kurniasari, Netty Dyah
Jurnal Pemberdayaan Masyarakat Vol 4, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i1.429

Abstract

This study examines how Madurese women utilize culturally ingrained communication methods to achieve empowerment through community-based ecotourism in Sumenep Regency, East Java. The research employed a qualitative ethnographic case study based on the Fiji Vanua Research Framework (FVRF), engaging 15 women entrepreneurs through participant observation, focus group discussions, and Talanoa-style interviews tailored to Madurese cultural conventions. The results indicate that informal social settings—such as pengajian (religious study groups), arisan (rotating savings groups), and cangkrukan (casual gatherings)—function as reliable platforms for discourse, identity negotiation, and communal learning. Instead of challenging patriarchal standards, women recontextualize traditional values such as bhuppa', bhabbu', guru, and rato to validate their economic and civic participation. These communication tactics promote social visibility, reciprocal support, and incremental changes in gender dynamics. The study underscores the significance of culturally rooted empowerment communication in traditional societies and enhances participatory development theory by highlighting localised, non-confrontational avenues for women's agency.
Co-Authors Agustin, Fabela Dian Astri, Febrin Nungki Kusumaning Khotimah, Salsa Putri Ismaul Netty Dyah Kurniasari Nikmah Suryandari Qoniah Nur Wijayani Rahmawati, Farida Nurul Ramadhan, Ramzy Robiatul Auliyah Wati, Fanny Amelia Yuliana Rakhmawati, Yuliana