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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi ShariaBiz International Journal of Economics and Business
Mayasni, Yayuk
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peningkatan kapasitas UMKM melalui pelatihan pengolahan Virgin Coconut Oil (VCO) dan perizinan operasional pada Desa Wisata Tete Batu Kabupaten Lombok Timur Windiasari, Titin; Rosmiati, Rosmiati; Zahari, Yudhi Kurniawan; Mayasni, Yayuk; Ramadhan, Radhitya Putra
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27099

Abstract

AbstrakDesa Tete Batu merupakan salah satu desa wisata andalan yang dimiliki oleh Kabupaten Lombok Timur dikarenakan pada saat musim liburan tiba diperkirakan hampir 200 wisatawan per hari yang datang berkunjung baik wisatawan domestic maupun internasioanal. Menilik hal tersebut sudah sewajarnya setiap pelaku usaha mempersiapkan diri untuk memfasilitasi kebutuhan wisatawan dalam penyediaan akomodasi, transportasi, konsumsi dan lainnya sehingga mampu bersaing dengan destinasi wisata lainnya yang ada di NTB. Untuk itu pelaku UMKM dirasa sangat perlu para merancang, mengelola dan mengembangkan produk demi meningkatkan kinerja Usaha Mikro Kecil Menengah guna meningkatkan pendapatan masyarakat yang mandiri serta berkelanjutan. Bentuk konsentrasi UMKM yang terkait dengan pengembangan produk yaitu izin operasional berupa registrasi Nomor Induk  Berusaha (NIB),  Sertifikasi Pangan  Industri Rumah  (PIRT) dan sertifikasi Halal . Tujuan dari kegiatan pengabdian ini adalah untuk memperkuat kesadaran dan keahlian pelaku UMKM dalam hal memenuhi peraturan dan standar kualitas yang telah ditentukan. Pelatihan yang dilakukan antara lain adalah melakukan sosialisasi guna memberikan informasi peluang dan manfaat pendaftaran NIB, PIRT dan sertifikasi Halal. Selain itu pelaku UMKM juga diberikan pelatihan bagiamana pengolahan Virgin Coconut Oil (VCO) yang merupakan salah satu komoditas andalan yang ada di Desa. Hasil dari kegiatan pengabdian ini yaitu bahwa pelaku UMKM memiliki pengetahuan dan pemahaman yang jauh lebih baik mengenai pentingnya kepatuhan terhadap peraturan dan standar kualitas. Penerapan sertifikasi NIB, PIRT dan halal pada produk di desa Tete Batu sehingga memberikan dampak positif   terhadap   tingkat   kepercayaan   konsumen dan menjangkau pasar yang lebih luas. kunci: NIB; PIRT; halal; VCO AbstractTete Batu Village is one of the main tourist villages owned by East Lombok Regency because when the holiday season arrives it is estimated that almost 200 tourists per day come to visit, both domestic and international tourists. Considering this, it is natural for every business actor to prepare themselves to facilitate tourists' needs in providing accommodation, transportation, food and so on so that they are able to compete with other tourist destinations in NTB. For this reason, it is felt that MSME actors really need to design, manage and develop products to improve the performance of Micro, Small and Medium Enterprises in order to increase independent and sustainable community income. Forms of MSME concentration related to product development are operational permits in the form of Business Identification Number (NIB) registration, Home Industry Food Certification (PIRT) and Halal certification. The aim of this service activity is to strengthen the awareness and expertise of MSME players in fulfilling predetermined regulations and quality standards. The training carried out included conducting outreach to provide information on the opportunities and benefits of registering for NIB, PIRT and Halal certification. Apart from that, MSMEs are also given training on how to process Virgin Coconut Oil (VCO), which is one of the mainstay commodities in the village. The result of this service activity is that MSME players have much better knowledge and understanding of the importance of compliance with regulations and quality standards. The implementation of NIB, PIRT and halal certification on products in Tete Batu village has had a positive impact on the level of consumer confidence and reached a wider market. keyword: NIB; PIRT; halal; VCO
Pelatihan digital keuangan, digital pemasaran, dan efisiensi produksi UMKM Hidayat, Ahmad Ridho; Samodra, Vegalyra Novantini; Basit, Abdul; Mayasni, Yayuk
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27010

Abstract

Abstrak Pemberdayaan UMKM di Lombok ada yang mampu go internasional, namun banyak UMKM yang masih mengalami kendala, yaitu kompetensi pengetahun digital dan belum memaksimalkan penggunaannya, serta terdapat inefisiensi dalam produksi. Diperlukannya pelatihan lebih lanjut guna meningkatkan kapasitas UMKM. Metode pengabdian dalam tulisan ini menggunakn Collaborative Action Research dengan mengambil sampel UMKM binaan UNIZAR dan UMKM yang ada di senggigi, dengan mengkolaborasikan temuan kekurangan UMKM dan memberikan pelatihan. Pengabdian ini bertujuan untuk melakukan pemberdayaan UMKM dengan memberikan pelatihan digitalisasi pemasaran digitalisasi keuangan dan efisiensi dalam produksi. Hasil observasi dari pengabdian enampuluh persen UMKM sudah melakukan digitalisasi pemasaran akan tetapi masih belum maksimal, dan belum berdampak pada peningkatan UMKM, sedangkan dalam digitalisasi keuangan baru 10% UMKM yang melakukan pencatatan keuangan. Setelah dilakukanya pengabdian semua peserta memiliki akun pencatatan keuangan dibuku warung dan akun di shoope yang bisa di akses langsung melalui ponsel untuk meningkatkan digitalisasi keuangan dan pemasaran. Kata kunci: digitalisasi; keuangan; pemasaran; efisien Abstract Powered umkm in lombok no one can go international, But many umkm are still in trouble., It's a digital year's competence and it hasn't maximized its use yet., And there's inefficients in production..The need for further training to increase the capacity of the umkm.The method of devotion in this writing uses a collaborative action research by taking a sample of umkm binizar and umkm in the tooth, by collaborating finds lacking in umkm and providing training.This devotion aims to empower the umkm by giving digital training digitalization finance and efficiency in production. Observations of devotion enampuluh percent would have done digitalisasi marketing but still not maximum, and has managed to improve businesses, meanwhile in 10 new financial digitalisasi % micro and small entrepreneurs who do recording financial.After dilakukanya devotion all participants get into the service recording financial dibuku shoope account in food stalls and can in direct access by satellite phone to increase financial and marketing digitalisasi Keywords: digital; marketing finance; efficiency
MANAJAMEN PENGELOLAAN SUMBER DAYA MANUSIA TENAGA PENDAMPING PROFESIONAL DI PROVINSI NTB Rosmiati; Titin Windiasari; Mayasni, Yayuk; Septiana, Rini
Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Vol. 10 No. 1 (2024): Ekonomi Pembangunan, Akuntansi dan Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47885/kompetitif.v10i1.19

Abstract

Law No. 14 of 2014 concerning Villages article 12 Chapter II states that Village Assistants carry out the task of assisting Villages by assisting Villages in planning, implementing and monitoring Village development and empowering Village communities, accompanying Villages. The importance of the role of village assistants in overseeing the implementation of village law is that the Ministry of Villages carries out the management of Professional Assistance Personnel in human resource management in West Nusa Tenggara Province to realize organizational goals effectively and efficiently. This research aims to find out comprehensively about managing human resources in village assistants according to experts, which is compared with the regulations regarding the management of village assistants issued by the ministry of villages, disadvantaged areas and transmigration. The research method used is a descriptive method with a qualitative approach with a literature study type of research. The results of the research found firstly, that the Manjamen TPP management of village assistants in West Nusa Tenggara was carried out directly by the Ministry of Villages, Disadvantaged Areas and Transmigration which was regulated through a decree from the Minister of Villages and carried out by BPSDM. Second, the management of village funds is carried out using management functions, namely 1) Planning, Job Analysis, Recruitment, Job Orientation, 2) Workforce Development, 2) Work Performance Assessment 3) Providing Compensation, 4) Workforce Maintenance 5) Termination of the function of having which is similar to the Regulation of the Minister of Villages, Development of Disadvantaged Regions and Transmigration Number 18 of 2019 concerning General Guidelines for Assistance to Village Communities, namely recruitment, increasing performance capacity, certification of village assistants, and performance evaluation.
ANALYSIS OF THE BRAND IMAGE OF THE LEMBAH HIJAU TOURIST ATTRACTION IN EAST LOMBOK REGENCY Mayasni, Yayuk; Septiana, Rini; Riadi, Selamat
ShariaBiz International Journal of Economics & Business Vol. 2 No. 1 (2025)
Publisher : Fakultas Agama Islam Universitas Islam Al-Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/shariabiz.v%2i1.55

Abstract

This study analyzes the brand image of the Lembah Hijau tourist attraction in East Lombok Regency by examining aspects such as favorability, strength, and uniqueness of brand associations. The research employs a qualitative approach with descriptive analysis, focusing on Ijobalit Village where the attraction is located. Data were collected through interviews with nine informants who possess substantial knowledge about Lembah Hijau. Findings indicate that while accessibility is convenient and the attraction's name is easy to remember and pronounce, facilities are insufficient, and maintenance is suboptimal. Although the environment offers picturesque, safe, and serene views, visitor services require improvement. The study suggests optimizing promotional strategies to increase awareness across local and external communities.
Co-Authors Abdul Basit Ahmad Ridho Hidayat Ramadhan, Radhitya Putra Rosmiati Rosmiati Rosmiati Samodra, Vegalyra Novantini Selamat Riadi Septiana, Rini Titin Windiasari Titin Windiasari Yudhi Kurniawan Zahari